{"id":12640,"date":"2022-05-02T13:52:39","date_gmt":"2022-05-02T13:52:39","guid":{"rendered":"https:\/\/customlytics.com\/case-studies\/telekom-hallo-magenta-case-study-cards\/"},"modified":"2022-05-10T11:00:06","modified_gmt":"2022-05-10T11:00:06","slug":"telekom-hallo-magenta-case-study-cards","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/case-studies\/telekom-hallo-magenta-case-study-cards\/","title":{"rendered":"Telekom Hallo Magenta Case Study: Cards"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12640\" class=\"elementor elementor-12640 elementor-12272\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d8498d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d8498d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-511192ad\" data-id=\"511192ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3869427b elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"3869427b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e82b978 elementor-widget elementor-widget-heading\" data-id=\"6e82b978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Case Study \/<\/b> MOBILE CRM<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3499187b elementor-widget elementor-widget-heading\" data-id=\"3499187b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wie man Nutzer\/-innen \u00fcber die Merkmale und Funktionen eines Smart Speakers informiert<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9ef3fa elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"2a9ef3fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-83943f1\" data-id=\"83943f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7357bbf5 elementor-widget elementor-widget-image\" data-id=\"7357bbf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/HalloMagenta-Header.png\" class=\"attachment-full size-full wp-image-12235\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/HalloMagenta-Header.png 1200w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/HalloMagenta-Header-300x300.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/HalloMagenta-Header-1024x1024.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/HalloMagenta-Header-150x150.png 150w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/HalloMagenta-Header-768x768.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/HalloMagenta-Header-600x600.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0505d19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0505d19\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b77fbf7\" data-id=\"b77fbf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ed639 elementor-widget elementor-widget-spacer\" data-id=\"43ed639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c52ab8d elementor-widget elementor-widget-heading\" data-id=\"c52ab8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mit der Hallo Magenta App f\u00fcr den Telekom Smart Speaker eine h\u00f6here Nutzerbindung erreichen.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81bf171 elementor-widget elementor-widget-spacer\" data-id=\"81bf171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ad8fd72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ad8fd72\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a048491\" data-id=\"6a048491\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-560f66c2 elementor-widget elementor-widget-counter\" data-id=\"560f66c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Click Rate (3 von 4 Usern \u00f6ffnen Cards)<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"75\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d97d142 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"d97d142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5fc7f1b0\" data-id=\"5fc7f1b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec05ba5 elementor-widget elementor-widget-heading\" data-id=\"ec05ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MEHR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d46d8 elementor-widget elementor-widget-heading\" data-id=\"27d46d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">informierte Nutzer\/-innen<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b750ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b750ad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e00126\" data-id=\"7e00126\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7175358 elementor-widget elementor-widget-spacer\" data-id=\"7175358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14005d elementor-widget elementor-widget-heading\" data-id=\"a14005d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hintergrund<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874513c elementor-widget elementor-widget-text-editor\" data-id=\"874513c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Der Telekom Smart Speaker ist eine komfortable Sprachsteuerung f\u00fcr Ihr Zuhause. Die dazugeh\u00f6rige Hallo Magenta App hilft bei der Einrichtung des Smart Speakers. \u00dcber die Sprachsteuerung k\u00f6nnen Nutzer\/-innen verschiedene Dinge wie MagentaTV steuern oder die neuesten Nachrichten abrufen, Anrufe entgegennehmen und vieles mehr &#8211; alles mit der eigenen Stimme. In dieser Fallstudie sprechen wir \u00fcber die CRM-Strategie, insbesondere Push-Benachrichtigungen, die Customlytics f\u00fcr die Hallo Magenta App entwickelt hat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9da08e elementor-widget elementor-widget-spacer\" data-id=\"a9da08e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1e9969 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1e9969\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-369aff7\" data-id=\"369aff7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ec11b3 elementor-widget elementor-widget-spacer\" data-id=\"1ec11b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24569af elementor-widget elementor-widget-image\" data-id=\"24569af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"1024\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/Android1-480x1024.png\" class=\"attachment-large size-large wp-image-12321\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/Android1-480x1024.png 480w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/Android1-141x300.png 141w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/Android1-768x1637.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/Android1-720x1536.png 720w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/Android1-961x2048.png 961w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/Android1.png 1827w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6627fcb\" data-id=\"6627fcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a136aeb elementor-widget elementor-widget-spacer\" data-id=\"a136aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696cc08 elementor-widget elementor-widget-heading\" data-id=\"696cc08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Zielsetzung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bef0c3 elementor-widget elementor-widget-text-editor\" data-id=\"5bef0c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mit der Hallo Magenta App l\u00e4sst sich der Telekom Smart Speaker einfach einrichten und sofort bedienen. Der Smart Speaker ist eine komfortable Sprachsteuerung f\u00fcr ein smarteres Zuhause. Die Nutzer\/-innen k\u00f6nnen mit ihrer Stimme die Wettervorhersage oder die neuesten Nachrichten abfragen, Radio h\u00f6ren, Anrufe entgegennehmen, das Fernsehprogramm leiser stellen, das Licht im Wohnzimmer dimmen und vieles mehr &#8211; alles mit ihrer eigenen Stimme. In dieser Case Study geht es um die CRM-Strategie, insbesondere um Cards Kampagnen, die Customlytics f\u00fcr die Hallo Magenta App erstellt hat.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ziel ist es, die Nutzer\/-innen zu motivieren, sich mit dem Telekom Smart Speaker zu besch\u00e4ftigen. Dazu sollten die Nutzer\/-innen \u00fcber Updates des Smart Speakers informiert werden und alle Funktionen kennen, die \u00fcber die App zug\u00e4nglich sind. Das Engagement soll nicht nur tempor\u00e4r sein, sondern zu einer stabilen, loyalen Nutzerbasis f\u00fchren.<\/span><\/p><p><span style=\"font-weight: 400;\">Das besondere an <\/span><span style=\"font-weight: 400;\">Cards ist, saisonalen Content tempor\u00e4r in die App zu implementieren, der Nutzer\/-innen f\u00fcr einen Zeitraum zur Verf\u00fcgung steht,\u00a0 jedoch nach der spezifischen Saison wieder verschwindet, ohne Developer Einbindung.<\/span><\/p><p><span style=\"font-weight: 400;\">Saisonale Kampagnen wie z.B. zu Weihnachten, Muttertag, etc. sollen die Nutzung mit dem Speaker in bestimmten Situationen mit ausf\u00fchrlichen Erkl\u00e4rungen n\u00e4her bringen, weshalb sie sich von regul\u00e4ren Push Benachrichtungen unterscheiden.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38807dc elementor-widget elementor-widget-spacer\" data-id=\"38807dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-772e599 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"772e599\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-696b2dd\" data-id=\"696b2dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad6ec6 elementor-widget elementor-widget-spacer\" data-id=\"2ad6ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a68251c elementor-widget elementor-widget-heading\" data-id=\"a68251c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die L\u00f6sung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a84bf0 elementor-widget elementor-widget-text-editor\" data-id=\"0a84bf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">MoEngage entwickelte ein ma\u00dfgeschneidertes Cards Beta-Feature, das in der Hallo Magenta App zum Einsatz kommt. Mit dem Cards Feature wurde von MoEngage eine <\/span><span style=\"font-weight: 400;\">Art News Feed innerhalb der App geschaffen, dessen Content sich \u00fcber das MoEngage Dashboard managen l\u00e4sst . Der Vorteil hier ist, dass keine Developer Ressourcen ben\u00f6tigt werden, um Content anzupassen und die Performance der Inhalte einfach \u00fcber das MoEngage Dashboard ausgewertet werden k\u00f6nnen. \u00c4nderungen k\u00f6nnen jederzeit vorgenommen werden und neue Inhalte ver\u00f6ffentlicht oder alte archiviert werden.\u00a0 Zus\u00e4tzlich k\u00f6nnen Push und Card Kampagnen aufeinander abgestimmt<\/span><span style=\"font-weight: 400;\">, sowie in <\/span><span style=\"font-weight: 400;\">verschiedene Kategorien unterteilt werden<\/span><span style=\"font-weight: 400;\">. <\/span><\/p><p><span style=\"font-weight: 400;\">Im Gegensatz zu In-App- oder Push-Benachrichtigungen, die die Nutzer\/-innen nach der Interaktion wegwischen oder verwerfen k\u00f6nnen, sorgen die MoEngage Cards daf\u00fcr, dass Ihre Nachrichten auf eine nicht aufdringliche Art und Weise im Ged\u00e4chtnis bleiben. Die Nutzer\/-innen k\u00f6nnen jederzeit mit Ihrer Nachricht interagieren, wann immer sie m\u00f6chten. Es ist eine gro\u00dfartige M\u00f6glichkeit f\u00fcr Marken, Kunden\/-innen zu erreichen, die sich gegen Push-Benachrichtigungen entschieden haben. Die Cards bieten auch die M\u00f6glichkeit, den Inhalt an die Bed\u00fcrfnisse der Nutzer\/-innen anzupassen und A\/B-Tests in Bezug auf Kommunikation, Timing und Design\/Bildsprache durchzuf\u00fchren.<br \/><br \/><\/span><span style=\"font-weight: 400;\">Regul\u00e4r haben Cards bei MoEngage eine blockartige Ansicht mit drei untereinander aufgelisteten Zeilen auf einer einzigen Seite in der App.<\/span><span style=\"font-weight: 400;\"> Wir von Customlytics wollten eine facettenreichere Ansicht, weshalb wir gemeinsam mit der Telekom die Card-Detailseiten konzipierten, die die Telekom erg\u00e4nzend entwickelt hat. Diese L\u00f6sung ist einzigartig, innovativ und kam erstmalig bei MoEngage zur Schau.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7eeba elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"7c7eeba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21bcd6a\" data-id=\"21bcd6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6c7d77 elementor-widget elementor-widget-spacer\" data-id=\"f6c7d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fdd86d elementor-widget elementor-widget-spacer\" data-id=\"5fdd86d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8d462 elementor-widget elementor-widget-image\" data-id=\"fa8d462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"507\" height=\"1024\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/iPhone13-1-507x1024.png\" class=\"attachment-large size-large wp-image-12323\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/iPhone13-1-507x1024.png 507w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/iPhone13-1-149x300.png 149w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/iPhone13-1-768x1551.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/iPhone13-1-761x1536.png 761w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/iPhone13-1-1014x2048.png 1014w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/iPhone13-1.png 1929w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf95d13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf95d13\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c02071\" data-id=\"4c02071\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b7d900 elementor-widget elementor-widget-spacer\" data-id=\"4b7d900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821b41e elementor-widget elementor-widget-heading\" data-id=\"821b41e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die Ergebnisse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e9115 elementor-widget elementor-widget-text-editor\" data-id=\"e4e9115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Die Cards Karten erm\u00f6glichten es, Nutzer\/-innen \u00fcber die Eigenschaften und Funktionen des Smart Speakers zu informieren die f\u00fcr sie relevant sind\u00a0 und motivierten sie so zur Interaktionen mit dem Ger\u00e4t. Mit dem Cards Feature l\u00e4sst sich einindividueller Bereich in der App schaffen, der Nutzer\/-innen viele zus\u00e4tzliche Informationen bietet. Im Gegensatz zu Push Nachrichten lassen sich \u00fcber die Cards mehr Informationen vermitteln, da die Textl\u00e4nge nicht auf xyz Zeichen beschr\u00e4nkt ist.<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Da mithilfe der Hallo Magenta App keine eMail Kommunikation notwendig ist, sind saisonale Cards eine gute Alternative die Nutzer\/-innen dennoch \u00fcber die Funktionen des Smart Speakers zu informieren.<br \/><br \/><\/span><span style=\"font-weight: 400;\">So haben die Nutzer\/-innen beispielsweise an Silvester die Card \u201cTsch\u00fcss 2021\u201d erhalten, die sie erinnert, alle Funktionen zu nutzen: Lass das alte Jahr ausklingen und hab einen tollen Start ins neue \u2013 mit Magenta an deiner Seite! Wei\u00dft du schon, was dein Smart Speaker alles kann?<\/span><\/p><p><span style=\"font-weight: 400;\">Situationsbedingte, ma\u00dfgeschneiderte Cards, die Nutzer\/-innen z.B. an Muttertag erinnern oder an Silvester Ausgehtipps <\/span><span style=\"font-weight: 400;\">vorschlagen, kommen mit dem Appell \u201cFrag doch einfach Magenta!\u201d \u2013 eine elegante Variante eine <\/span><span style=\"font-weight: 400;\">h\u00f6here Nutzerbindung zu erreichen.<br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">F\u00fcr Customlytics und die Telekom war es wichtig, die Cards vollst\u00e4ndig \u00fcber das benutzerfreundliche Frontend von MoEngage zu erstellen und auszuwerten. Damit konnte die Telekom ohne Programmierkenntnisse und unabh\u00e4ngig von Releases in den Appstores Contentmarketing in der App (Card-Detailseiten) ganz einfach erstellen, in Echtzeit ver\u00f6ffentlichen und wieder offline stellen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec22b0c elementor-widget elementor-widget-video\" data-id=\"ec22b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/05\/cards-animation-v2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0b719 elementor-widget elementor-widget-spacer\" data-id=\"cd0b719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40d6315 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40d6315\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2f3f94\" data-id=\"a2f3f94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-292e885 elementor-widget elementor-widget-spacer\" data-id=\"292e885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f14178 elementor-widget elementor-widget-image\" data-id=\"5f14178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"162\" height=\"116\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/quote-marks-front.png\" class=\"attachment-large size-large wp-image-12185\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8f68a elementor-widget elementor-widget-heading\" data-id=\"1e8f68a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wir waren begeistert, als wir das erste Mal vom Telekom Smart Speaker mit Hallo Magenta h\u00f6rten. Es ist immer eine Herausforderung, sein Publikum auf neue Technologien aufmerksam zu machen, geschweige denn sie davon zu \u00fcberzeugen, dass sie einen Smart Speaker in ihrem Leben brauchen. Zum Gl\u00fcck hatten wir die ideale L\u00f6sung in Form von Cards. Mit Cards k\u00f6nnen Marken mit all ihren Kunden\/-innen (auch mit denen, die sich von anderen Kan\u00e4len abgemeldet haben) \u00fcber alles M\u00f6gliche kommunizieren, ohne ihr Surfen zu st\u00f6ren. Customlytics nutzte diese Funktion, um ansprechende Kampagnen f\u00fcr den Telekom Smart Speaker \u00fcber Hallo Magenta zu erstellen. Das Ergebnis war ein unterhaltsames, lehrreiches und h\u00f6chst effektives Erlebnis. Die Nutzer\/-innen wussten nicht nur, wie das neue Produkt funktioniert, sondern wollten es auch unbedingt ausprobieren.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5305c2 elementor-widget elementor-widget-text-editor\" data-id=\"e5305c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">\u2013 MoEngage Team<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40aeb47 elementor-widget elementor-widget-spacer\" data-id=\"40aeb47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-851db0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"851db0d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22a6dfc\" data-id=\"22a6dfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b77d8d elementor-widget elementor-widget-spacer\" data-id=\"5b77d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615b4b8 elementor-widget elementor-widget-heading\" data-id=\"615b4b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-177e322 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"177e322\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slider\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-b441ea7 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Highlights<\/div><div class=\"elementor-slide-description\"><b>Was macht diese Kampagne besonders?\n<br><BR><\/b>\n\u2022 Effektive und erstmalige Nutzung des zu dem Zeitpunkt Beta-Features in Europa<br><br>\n\u2022 Nutzer\/-innen erhalten nur f\u00fcr sie relevanten Content<br><br>\n\u2022 Saisonale Anwendungsf\u00e4lle f\u00fcr den Smart Speaker kommunizieren <br><\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-fc9998b swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Highlights<\/div><div class=\"elementor-slide-description\">\u2022 Einen Newsfeed f\u00fcr Nutzer\/-innen schaffen, der Informationen und Updates zu den Skills zeigt, die sie eingerichtet haben<br><br>\u2022 Nutzer\/-innen \u00fcber Sonderaktionen informieren<br><br>\n\u2022 Eine Art der Kommunikation um Informationen langfristig verf\u00fcgbar zu machen (Info verschwindet nicht wie beim Click auf Push oder In-App)\n<br><br>\n<b>Customlytics ist konzeptionell stark, innovativ und findet einzigartige L\u00f6sungen, die mobile Kommunikation auf ein neues Level f\u00fchren!<\/b>\n\n<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Vorheriger Slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"N\u00e4chster Slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5316ac elementor-widget elementor-widget-spacer\" data-id=\"a5316ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc3050f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc3050f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a21df70\" data-id=\"a21df70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2bcf9d elementor-widget elementor-widget-spacer\" data-id=\"a2bcf9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2781a17 elementor-widget elementor-widget-heading\" data-id=\"2781a17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ausblick<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f95d8 elementor-widget elementor-widget-text-editor\" data-id=\"80f95d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wir setzen die erfolgreiche Partnerschaft mit der Telekom f\u00fcr ihre neue App MagentaZuhause <\/span><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=de.telekom.magentazuhause\"><span style=\"font-weight: 400;\">Google Play<\/span><\/a><span style=\"font-weight: 400;\"> \/ <\/span><a href=\"https:\/\/apps.apple.com\/de\/app\/magentazuhause\/id1596295335\"><span style=\"font-weight: 400;\">App Store<\/span><\/a><span style=\"font-weight: 400;\">) <\/span><span style=\"font-weight: 400;\">mit einer erweiterten, ma\u00dfgeschneiderten CRM-Strategie fort, die Customlytics umsetzen wird.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee1a01d elementor-widget elementor-widget-spacer\" data-id=\"ee1a01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7f79d72\" data-id=\"7f79d72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-807aca1 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"807aca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e025218 elementor-widget elementor-widget-heading\" data-id=\"e025218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba716f elementor-widget elementor-widget-text-editor\" data-id=\"1ba716f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cards<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-847f5e4 elementor-widget elementor-widget-heading\" data-id=\"847f5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Markt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c62cb elementor-widget elementor-widget-text-editor\" data-id=\"f3c62cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Deutschland <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1a38aee\" data-id=\"1a38aee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e3cae3 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"8e3cae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efaa79d elementor-widget elementor-widget-heading\" data-id=\"efaa79d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Branche<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e9479 elementor-widget elementor-widget-text-editor\" data-id=\"09e9479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Smart Home, Produktivit\u00e4t <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-162f916 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"162f916\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c67cf9e\" data-id=\"c67cf9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adffb7e elementor-widget elementor-widget-spacer\" data-id=\"adffb7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb5b8ad elementor-widget elementor-widget-heading\" data-id=\"cb5b8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sucht ihr nach einem tieferen Einblick in CRM? Werft einen Blick auf unsere anderen CRM-Fallstudien, die wir mit unserem Kunden Telekom durchgef\u00fchrt haben!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6d1ff elementor-widget elementor-widget-spacer\" data-id=\"2d6d1ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dbef7ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dbef7ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-481fe8aa\" data-id=\"481fe8aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30839fe8 elementor-widget elementor-widget-image\" data-id=\"30839fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/customlytics.com\/de\/case-studies\/telekom-hallo-magenta-case-study-push-notifications\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/push-2D@4x-1024x576.png\" class=\"attachment-large size-large wp-image-12516\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/push-2D@4x-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/push-2D@4x-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/push-2D@4x-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/push-2D@4x-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/push-2D@4x-2048x1152.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/push-2D@4x-800x450.png 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6996bd94 elementor-widget elementor-widget-heading\" data-id=\"6996bd94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CRM: Push Notifications<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d797e2b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1d797e2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/customlytics.com\/de\/case-studies\/telekom-hallo-magenta-case-study-push-notifications\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MEHR ERFAHREN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d5b9e8b\" data-id=\"3d5b9e8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-996b4d7 elementor-widget elementor-widget-image\" data-id=\"996b4d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/customlytics.com\/de\/case-studies\/telekom-hallo-magenta-case-study-flows\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/flows_illu-1024x576.png\" class=\"attachment-large size-large wp-image-12529\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/flows_illu-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/flows_illu-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/flows_illu-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/flows_illu-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/flows_illu-800x450.png 800w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/flows_illu.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1baac10a elementor-widget elementor-widget-heading\" data-id=\"1baac10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CRM: Flows<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24106648 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"24106648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/customlytics.com\/de\/case-studies\/telekom-hallo-magenta-case-study-flows\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MEHR ERFAHREN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37fef0cd elementor-widget elementor-widget-spacer\" data-id=\"37fef0cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08306b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08306b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ec3581\" data-id=\"3ec3581\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ac5e72 elementor-widget elementor-widget-spacer\" data-id=\"2ac5e72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca47a55 elementor-widget elementor-widget-heading\" data-id=\"ca47a55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Erfahrt mehr dar\u00fcber, wie ihr Cards zur Weiterbildung von Nutzer\/-innen einsetzen k\u00f6nnt.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150995c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"150995c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/customlytics.com\/de\/marketing-infrastruktur\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MEHR ERFAHREN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37cb352\" data-id=\"37cb352\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9acd3a7 elementor-widget elementor-widget-spacer\" data-id=\"9acd3a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9c918 elementor-widget elementor-widget-heading\" data-id=\"9d9c918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00f6chtet ihr eigene CRM-Kampagnen automatisieren? Meldet euch bei uns.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6456a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4c6456a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/customlytics.com\/de\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">KONTAKT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae47029 elementor-widget elementor-widget-spacer\" data-id=\"ae47029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study \/ MOBILE CRM Wie man Nutzer\/-innen \u00fcber die Merkmale und Funktionen eines Smart Speakers informiert Mit der Hallo Magenta App f\u00fcr den Telekom Smart Speaker eine h\u00f6here Nutzerbindung erreichen. + 0 % Click Rate (3 von 4 Usern \u00f6ffnen Cards) MEHR informierte Nutzer\/-innen Hintergrund Der Telekom Smart Speaker ist eine komfortable Sprachsteuerung f\u00fcr 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