{"id":12642,"date":"2022-05-02T13:54:07","date_gmt":"2022-05-02T13:54:07","guid":{"rendered":"https:\/\/customlytics.com\/case-studies\/telekom-hallo-magenta-case-study-flows\/"},"modified":"2024-05-21T10:53:00","modified_gmt":"2024-05-21T10:53:00","slug":"telekom-hallo-magenta-case-study-flows","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/case-studies\/telekom-hallo-magenta-case-study-flows\/","title":{"rendered":"Telekom Hallo Magenta Case Study: Flows"},"content":{"rendered":"\t\t
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Case Study \/<\/b> MOBILE CRM<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Automatisierung des Prozesses und Anpassung der Kommunikation durch Push-Benachrichtigungen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mit gezielter Kommunikation die Nutzung des Telekom Smart Speakers und seiner Skills steigern.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Click Rate<\/div>\t\t\t
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Skill Nutzung & st\u00e4rkeres Engagement
mit dem Telekom Smart Speaker<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hintergrund<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Der Telekom Smart Speaker ist eine komfortable Sprachsteuerung f\u00fcr Ihr Zuhause. Die dazugeh\u00f6rige Hallo Magenta App hilft bei der Einrichtung des Smart Speakers. \u00dcber die Sprachsteuerung k\u00f6nnen Nutzer\/-innen verschiedene Dinge wie MagentaTV steuern oder die neuesten Nachrichten abrufen, Anrufe entgegennehmen und vieles mehr – alles mit der eigenen Stimme. In dieser Fallstudie sprechen wir \u00fcber die CRM-Strategie, insbesondere Push-Benachrichtigungen, die Customlytics f\u00fcr die Hallo Magenta App entwickelt hat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Die Zielsetzung\n \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mit der Hallo Magenta App l\u00e4sst sich der Telekom Smart Speaker einfach einrichten und bedienen. Der Smart Speaker ist eine komfortable Sprachsteuerung f\u00fcr ein smarteres Zuhause. Die Nutzer\/-innen k\u00f6nnen mit ihrer Stimme die Wettervorhersage oder die neuesten Nachrichten abfragen, Radio h\u00f6ren, Anrufe entgegennehmen, das Fernsehprogramm leiser stellen, das Licht im Wohnzimmer dimmen und vieles mehr – alles mit der eigenen Stimme.\u00a0<\/span><\/p>

Langfristiges Ziel ist es, die Nutzung des Speakers zu erh\u00f6hen mithilfe der App als Interface zur Einrichtung und zus\u00e4tzlichen Bedienung des Speakers. Customer-Journey-spezifisches Ziel ist es <\/span>Nutzer\/-innen individuell zu begleiten bei der Einrichtung des Speakers und sie auf Funktionen hinzuweisen, die sie zuvor noch nicht genutzt haben.<\/span> Mithilfe von Automatisierung von Prozessen, Personalisierung, Arbeitserleichterung, Zeiteffizienz und Engagement erhalten Nutzer\/-innen eine Kombination aus relevanten und zielgerichteten Push- und Card-Benachrichtigungen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Die L\u00f6sung<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir haben automatisierte Push Kampagnen (Flows) konzipiert, um Nutzer\/-innen auf ihrer individuellen Journey mit dem Smart Speaker zu begleiten und ihnen das Produkt n\u00e4her zu bringen. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Die Ergebnisse\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Durch die Implementierung von Flows <\/span>erhalten die Nutzer\/-innen die Kommunikation, die zu ihnen passt, mehr Infos zu den Skills die sie interessieren, sowie den n\u00f6tigen Support zur Einrichtung ihres Smart Speakers. Damit haben wir die Relevanz der Kommunikation erh\u00f6ht und die Nutzung des Speakers gesteigert. Ergebnisse waren signifikant h\u00f6here Klickraten (+ 50%) der Push Benachrichtigungen, sowie eine h\u00f6here Skill-Nutzung<\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Flows werden von Marken h\u00e4ufig genutzt, um mit Nutzer\/-innen w\u00e4hrend des gesamten Lebenszyklus in Kontakt zu treten. Es erm\u00f6glicht Marken, kanal\u00fcbergreifende Customer Journeys auf der Grundlage ihrer Aktionen, Vorlieben usw. zu erstellen. Dieses Produkt ist fantastisch, weil es Vermarktern erlaubt, Journeys zu erstellen, ohne etwas programmieren zu m\u00fcssen; es ist so einfach wie Drag & Drop und erlaubt ihnen, Kampagnen in k\u00fcrzester Zeit intelligent durchzuf\u00fchren, w\u00e4hrend sie sich auf andere wichtige Dinge konzentrieren.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2013 MoEngage Team<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hintergrund<\/div>
Mit Flows wurde eine trigger-basierte Serie von Push-Benachrichtigungen aktiviert. Die von uns konzipierten Flows erm\u00f6glichen es kundenspezifische Informationen mit dem richtigen Timing an die Nutzer\/-innen zu versenden und eine benutzerspezifischen Customer Journey zu gestalten. <\/div><\/div><\/div><\/div>
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Highlights<\/div>
Was macht diese Kampagne besonders?<\/b>

\n\u2022 Automatisierung des Prozesses

\n\u2022 Personalisierung

\n\u2022 Erh\u00f6hte App-Zufriedenheit\n<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Ausblick<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir setzen die erfolgreiche Partnerschaft mit der Telekom f\u00fcr ihre neue App MagentaZuhause <\/span>(<\/span>Google Play<\/span><\/a> \/ <\/span>App Store<\/span><\/a>) <\/span>mit einer erweiterten, ma\u00dfgeschneiderten CRM-Strategie fort, die Customlytics umsetzen wird.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Flows<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Markt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Deutschland <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Branche<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Smart Home, Produktivit\u00e4t <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sucht ihr nach einem tieferen Einblick in CRM? Werft einen Blick auf unsere anderen CRM-Fallstudien, die wir mit unserem Kunden Telekom durchgef\u00fchrt haben!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CRM: Push Notifications<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMEHR ERFAHREN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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CRM: Cards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Erfahrt mehr dar\u00fcber, wie ihr Push-Benachrichtigungen effektiv nutzen k\u00f6nnt.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMEHR ERFAHREN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00f6chtet ihr eigene CRM-Kampagnen automatisieren? Meldet euch bei uns.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Case Study \/ MOBILE CRM Automatisierung des Prozesses und Anpassung der Kommunikation durch Push-Benachrichtigungen Mit gezielter Kommunikation die Nutzung des Telekom Smart Speakers und seiner Skills steigern. Click Rate + 0 % Erh\u00f6hte Skill Nutzung & st\u00e4rkeres Engagement mit dem Telekom Smart Speaker Hintergrund Der Telekom Smart Speaker ist eine komfortable Sprachsteuerung f\u00fcr Ihr Zuhause. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2606,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-12642","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nTelekom Hallo Magenta Case Study: Flows CRM - Customlytics<\/title>\n<meta name=\"description\" content=\"CRM Case Study with focus on automating the process and customizing communication through push campaigns (Flows) for Telekom\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customlytics.com\/de\/case-studies\/telekom-hallo-magenta-case-study-flows\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telekom Hallo Magenta Case Study: Flows CRM - Customlytics\" \/>\n<meta property=\"og:description\" content=\"CRM Case Study with focus on automating the process and customizing communication through push campaigns (Flows) for Telekom\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customlytics.com\/de\/case-studies\/telekom-hallo-magenta-case-study-flows\/\" \/>\n<meta property=\"og:site_name\" content=\"Customlytics\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-21T10:53:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/HalloMagenta-Header.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/case-studies\\\/telekom-hallo-magenta-case-study-flows\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/case-studies\\\/telekom-hallo-magenta-case-study-flows\\\/\",\"name\":\"Telekom Hallo Magenta Case Study: Flows CRM - 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