{"id":13029,"date":"2022-06-28T11:32:04","date_gmt":"2022-06-28T11:32:04","guid":{"rendered":"https:\/\/customlytics.com\/?page_id=13029"},"modified":"2025-11-06T07:31:40","modified_gmt":"2025-11-06T07:31:40","slug":"autoscout24-case-study","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/","title":{"rendered":"Autoscout24: Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"13029\" class=\"elementor elementor-13029 elementor-13028\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e851e74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e851e74\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4e7af7e0\" data-id=\"4e7af7e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1038ed2f elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"1038ed2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd80e8d elementor-widget elementor-widget-heading\" data-id=\"7bd80e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Case Study \/<\/b> ATTRIBUTION TRACKING<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e50f6bf elementor-widget elementor-widget-heading\" data-id=\"3e50f6bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Steigerung der Anzahl der Leads durch optimales Setup des Attribution-Trackings<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3efa8591 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"3efa8591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7d7b5cbd\" data-id=\"7d7b5cbd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e3c5ea2 elementor-widget elementor-widget-image\" data-id=\"4e3c5ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/as24-phone.png\" class=\"attachment-full size-full wp-image-13103\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/as24-phone.png 1200w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/as24-phone-300x300.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/as24-phone-1024x1024.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/as24-phone-150x150.png 150w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/as24-phone-768x768.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/as24-phone-600x600.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd1215e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd1215e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40e03ae\" data-id=\"40e03ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8b8974 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"e8b8974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6037c38 elementor-hidden-desktop elementor-widget elementor-widget-spacer\" data-id=\"6037c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-763ef56 elementor-widget elementor-widget-heading\" data-id=\"763ef56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ab2d6 elementor-widget elementor-widget-text-editor\" data-id=\"f8ab2d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.autoscout24.com\/company\/company-profile\/portrait\/\" target=\"_blank\" rel=\"noopener\">AutoScout24<\/a><\/span> ist der gr\u00f6\u00dfte paneurop\u00e4ische Online-Automarkt mit \u00fcber 30 Millionen Nutzern pro Monat, mehr als 43.000 H\u00e4ndlerpartnern und rund 500 Mitarbeitern. Mit einer Marktpr\u00e4senz in 18 L\u00e4ndern und mehr als 43.000 angeschlossenen H\u00e4ndlern ist AutoScout24 in allen wichtigen europ\u00e4ischen M\u00e4rkten vertreten.<\/p><p>Eine der neuesten Funktionen, die k\u00fcrzlich als Minimum Viable Product (MVP) eingef\u00fchrt wurde, ist die Smyle-Funktion \u2013 ein innovatives Gesch\u00e4ftsmodell f\u00fcr Deutschland, bei dem Nutzer das Auto online kaufen und es vollst\u00e4ndig versichert bis vor die Haust\u00fcr geliefert bekommen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5363c elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"2e5363c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-406190e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"406190e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a3d7b56 elementor-hidden-phone\" data-id=\"a3d7b56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7562d61 elementor-widget elementor-widget-spacer\" data-id=\"7562d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cee34ef elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"cee34ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"971\" height=\"2048\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/girl-phone-971x2048.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-13340\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/girl-phone-971x2048.png 971w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/girl-phone-142x300.png 142w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/girl-phone-486x1024.png 486w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/girl-phone-768x1619.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/girl-phone.png 1858w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b06bb2a\" data-id=\"b06bb2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbaae41 elementor-widget elementor-widget-spacer\" data-id=\"cbaae41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae33604 elementor-widget elementor-widget-heading\" data-id=\"ae33604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das Problem:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d0cb2 elementor-widget elementor-widget-text-editor\" data-id=\"45d0cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit Hilfe des mobilen Measurement-Unternehmens <a href=\"https:\/\/www.adjust.com\/\"><span style=\"text-decoration: underline;\">Adjust<\/span><\/a> arbeiten wir daran, durch gezielte Optimierungen die Anzahl der Leads zu steigern. Wir entwickeln ein <a href=\"https:\/\/customlytics.com\/de\/marketing-infrastruktur\/mobile-attribution-tracking\/\"><span style=\"text-decoration: underline;\">Tracking-Konzept<\/span><\/a>, das verschiedene Punkte\/ Events erfasst, die im Hinblick auf die Nutzerakquise dasselbe bedeuten: einen Lead.<\/p><p>Es gibt verschiedene Events, die unterschiedliche Arten von Leads, Lead-Aktionen und Lead-Methoden repr\u00e4sentieren: Kontaktmethode (Anruf, E-Mail), f\u00fcr jede Art von Publisher (H\u00e4ndler, Privatperson), f\u00fcr jede Art von Fahrzeug (Auto, Motorrad) und ob es erfolgreich war oder nicht (Success).<\/p><p>Dadurch k\u00f6nnen die verschiedenen Kan\u00e4le (Facebook usw.) die Akquisitionskampagnen nicht auf ein einziges Lead-Event optimieren, was f\u00fcr eine ideale Einrichtung erforderlich ist. Dar\u00fcber hinaus sind die erforderlichen Partnerparameter f\u00fcr die Nutzung <a href=\"https:\/\/customlytics.com\/de\/dynamische-produktanzeigen-fuer-apps\/\"><span style=\"text-decoration: underline;\">dynamischer Produktanzeigen<\/span><\/a> im aktuellen Konzept nicht vorhanden, was die Nutzung dieser wertvollen Anzeigen-Automatisierung blockiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-906bcf6 elementor-widget elementor-widget-spacer\" data-id=\"906bcf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19afbbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19afbbe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2700606\" data-id=\"2700606\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-025ce39 elementor-widget elementor-widget-spacer\" data-id=\"025ce39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2174e elementor-widget elementor-widget-heading\" data-id=\"aa2174e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die L\u00f6sung:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e765ab8 elementor-widget elementor-widget-text-editor\" data-id=\"e765ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im neuen Tracking-Konzept von AutoScout24 fassen wir die vielen Lead-Events zu einem zusammen, \u00fcbergeben wichtige Sekund\u00e4rinformationen als Parameter, f\u00fcgen Partnerparameter hinzu und erg\u00e4nzen eine zus\u00e4tzliche Ebene von Lead-Events. Wir haben auch die Gelegenheit genutzt, das Tracking zu aktualisieren\/erweitern und Smyle, die neue App-Funktion, einzubeziehen. Auf diese Weise verf\u00fcgen die bezahlten Medienkan\u00e4le \u00fcber eine ideale Eventoptimierung mit der Flexibilit\u00e4t, den Kanal zu identifizieren, der die niedrigsten Kosten und die besten Ergebnisse erzielt. In erster Linie kann die Anzeigenautomatisierung genutzt werden. Sekund\u00e4re Informationen k\u00f6nnen vom Team analysiert werden. Dar\u00fcber hinaus k\u00f6nnen die Kan\u00e4le nun spezielle Kampagnen zur Bewerbung von Smyle erstellen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54822fa elementor-widget elementor-widget-spacer\" data-id=\"54822fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c276eff\" data-id=\"c276eff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebe29dd elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"ebe29dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e6469 elementor-widget elementor-widget-image\" data-id=\"68e6469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1472\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/AS-smyle_illustration-2048x1472.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-13342\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/AS-smyle_illustration-2048x1472.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/AS-smyle_illustration-300x216.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/AS-smyle_illustration-1024x736.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/AS-smyle_illustration-768x552.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/AS-smyle_illustration-1536x1104.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb5d63a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb5d63a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2a9579\" data-id=\"a2a9579\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93e5a56 elementor-widget elementor-widget-spacer\" data-id=\"93e5a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa977a elementor-widget elementor-widget-video\" data-id=\"cfa977a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/smyle-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17c4f7e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17c4f7e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c04324c\" data-id=\"c04324c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51d68f0 elementor-widget elementor-widget-spacer\" data-id=\"51d68f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cde5db elementor-widget elementor-widget-image\" data-id=\"4cde5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"162\" height=\"116\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/quote-marks-front.png\" class=\"attachment-large size-large wp-image-12185\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4474d6b elementor-widget elementor-widget-heading\" data-id=\"4474d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">F\u00fcr unsere Agentur ist es von entscheidender Bedeutung, auf das Fachwissen von Adjust z\u00e4hlen zu k\u00f6nnen, da die Marketing-Technologie unserer Kunden die neuesten Technologien umfasst und die Implementierung von attributions\u00fcbergreifendem Tracking v\u00f6llig neue Herausforderungen mit sich bringt, die die besten Fachleute erfordern, um gemeinsam neue L\u00f6sungen zu finden.\u201c<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d9803 elementor-widget elementor-widget-text-editor\" data-id=\"00d9803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-13035\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/Giselle-Silvestre-circle-colour-small-150x150.png\" alt=\"\" width=\"96\" height=\"96\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/Giselle-Silvestre-circle-colour-small-150x150.png 150w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/Giselle-Silvestre-circle-colour-small-300x300.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/Giselle-Silvestre-circle-colour-small.png 512w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>Giselle Silvestre,<\/strong>\u00a0<br \/><i style=\"font-size: 18px; font-weight: 400;\">Marketing Consultant bei Customlytics<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7467183 elementor-widget elementor-widget-spacer\" data-id=\"7467183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd8fbc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd8fbc3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a302c4f\" data-id=\"a302c4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31d6f75 elementor-widget elementor-widget-spacer\" data-id=\"31d6f75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a91a26d elementor-widget elementor-widget-heading\" data-id=\"a91a26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Highlights:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c42639 elementor-widget elementor-widget-text-editor\" data-id=\"9c42639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Das Besondere an diesem Projekt ist, dass es verdeutlicht, wie wichtig es ist, das Konzept und die Funktion der verschiedenen Marketing-Technologie-Tools auf dem Markt f\u00fcr Marketing-Technologie-Stacks zu verstehen und ein Daten-Tracking-Konzept zu entwickeln, das auf die Funktion der einzelnen Tools abgestimmt ist. Die Erkenntnisse aus diesem Projekt gelten insbesondere f\u00fcr E-Commerce- und Marktplatzunternehmen, die mehrere verschiedene Produktkategorien anbieten und die Lead-Generierung oder den Umsatz nicht nur f\u00fcr eine bestimmte Produktart, sondern f\u00fcr ihr gesamtes Produktsortiment steigern m\u00f6chten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e40a0 elementor-widget elementor-widget-spacer\" data-id=\"23e40a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c27f06d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c27f06d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75c1b32\" data-id=\"75c1b32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c88f208 elementor-widget elementor-widget-spacer\" data-id=\"c88f208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5659003 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"5659003\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-55a5fd5 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Bei der Arbeit an diesem Projekt haben wir wichtige Erkenntnisse gewonnen und eine Liste der h\u00e4ufigsten Fehler zusammengestellt, die Unternehmen bei der Implementierung eines MMP machen.<\/div><div class=\"elementor-slide-description\">Das Attributionskonzept wird vom Produktteam ohne Input des Marketingteams erstellt.\n\nDas kann dazu f\u00fchren, dass das Attributionskonzept eher einem Konzept f\u00fcr Analysetools \u00e4hnelt, anstatt die Informationen zur User Journey so zu sammeln, dass wichtige Marketingkan\u00e4le davon profitieren und genutzt werden k\u00f6nnen.<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-a3af813 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Beispiel: Auslassung von Partnerparametern<\/div><div class=\"elementor-slide-description\">Durch das Mapping von Partnerparametern k\u00f6nnen wichtige Informationen an die relevantesten Kan\u00e4le weitergeleitet werden. Beispiel Facebook: Durch Hinzuf\u00fcgen einiger Partnerparameter kann das Team Dynamic Product Ads nutzen.<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-2863efb swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Neue Apps: Implementierung eines MMP nach dem Launch<\/div><div class=\"elementor-slide-description\">Das Development-Team ist ausgelastet und Ressourcen sind kostspielig, wodurch das Produktteam vor der Herausforderung steht, Priorit\u00e4ten zu setzen. In den meisten F\u00e4llen wird die MMP-Implementierung verschoben, damit die App-Funktionen fertiggestellt werden k\u00f6nnen. Die grundlegende SDK-Implementierung und Qualit\u00e4tssicherung eines MMP-Tools dauert nur wenige Stunden und verfolgt standardm\u00e4\u00dfig Installationen, Klicks, Impressionen, Sitzungen und Reattributionen (abh\u00e4ngig vom MMP-Tool).<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-a875b23 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Neue Apps: Einfache L\u00f6sungen statt gr\u00f6\u00dferer Probleme<\/div><div class=\"elementor-slide-description\">Wenn diese \u201eeinfache Arbeit\u201d von wenigen Stunden auf einen sp\u00e4teren Zeitpunkt verschoben wird, f\u00fchrt das dazu, dass die Daten bis zur Normalisierung f\u00fcr einige Zeit unzuverl\u00e4ssig sind, da die Nutzer nach der Implementierung einige Zeit brauchen, um auf die neueste App-Version mit dem SDK des MMP umzusteigen, und es wochenlang zu einem Anstieg der App-Installationen kommt \u2013 das SDK behandelt die Nutzer als neue Nutzer. Die Daten aus diesem Zeitraum sind bis zur Normalisierung unzuverl\u00e4ssig.<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-57598fa swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Ungenutzte M\u00f6glichkeiten eines MMP: Erfassung und Analyse von Ereignisparametern f\u00fcr eine bessere Entscheidungsfindung<\/div><div class=\"elementor-slide-description\">Ein MMP ist zwar kein Analysetool, kann jedoch interessante Einblicke bieten und \u00fcber Ereignisparameter wertvolle Informationen sammeln, die f\u00fcr eine tiefergehende Analyse au\u00dferhalb des Tools verwendet werden k\u00f6nnen.<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-0229f67 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Beispiel: Events korrekt triggern<\/div><div class=\"elementor-slide-description\">Beispiel: Das Event \u201eitemViewed\u201d (ausgel\u00f6st, wenn eine Produktseite angezeigt wird, nachdem der User darauf geklickt hat) kann Parameter wie folgende \u00fcbermitteln: Informationen dar\u00fcber, ob der User angemeldet ist oder nicht, Informationen \u00fcber die Anmeldemethode des Users, Informationen \u00fcber die Stadt und\/oder das Land, in dem sich der User befindet, Informationen \u00fcber die Artikelkategorie und die ID des Artikels und viele andere. \n\nEs ist wichtig zu erw\u00e4hnen, dass die Parameter nicht direkt im Dashboard sichtbar sind und ein Export erforderlich ist.<\/div><\/div><\/div><\/div><div class=\"elementor-repeater-item-d78faec swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Generierung von Trackable Links<\/div><div class=\"elementor-slide-description\">Ein MMP verfolgt und ordnet nicht nur Paid Traffic \u00fcber Partnerverbindungen zu, sondern kann auch Links f\u00fcr eigene Medien wie Banner oder Buttons auf der Website und in sozialen Medien generieren, um die Herkunft des Traffics so weit wie m\u00f6glich zu verfolgen. Viele Unternehmen vers\u00e4umen es, Trackable Links zu verwenden, so dass die App-Installationen dem organischen Traffic zugeordnet werden. Organischer Traffic existiert nicht \u2013 es gibt nur nicht verfolgten Traffic, und unser Ziel sollte es sein, diesen so weit wie m\u00f6glich zu minimieren.<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Vorheriger Slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"N\u00e4chster Slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3df55f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3df55f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cc8727\" data-id=\"5cc8727\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c652de1 elementor-widget elementor-widget-spacer\" data-id=\"c652de1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e05f674 elementor-widget elementor-widget-image\" data-id=\"e05f674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"162\" height=\"116\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/04\/quote-marks-front.png\" class=\"attachment-large size-large wp-image-12185\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c58de elementor-widget elementor-widget-heading\" data-id=\"d4c58de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Als mobiler Measurement-Partner von AutoScout24 haben wir unser Adjust SDK schnell implementiert, um eine genaue Datenerfassung und ein robustes Event-Tracking f\u00fcr die verschiedenen Produkte von AutoScout24 zu erm\u00f6glichen. Seitdem hat AutoScout24 umsetzbare Erkenntnisse \u00fcber seine produkt\u00fcbergreifenden Kampagnen gewonnen und kann diese auf der Grundlage der zuverl\u00e4ssigen Daten sicher optimieren. Dar\u00fcber hinaus gew\u00e4hrleisten unsere kundenorientierten Teams einen kontinuierlichen Support mit den neuesten Schulungen und Integrationen.\u201c<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e11e2b elementor-widget elementor-widget-text-editor\" data-id=\"6e11e2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-13037\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/Frederik-Lanwer-circle-colour-small-copy-300x300.png\" alt=\"\" width=\"96\" height=\"96\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/Frederik-Lanwer-circle-colour-small-copy-300x300.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/Frederik-Lanwer-circle-colour-small-copy-150x150.png 150w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/Frederik-Lanwer-circle-colour-small-copy.png 512w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>Frederik Lanwer,<\/strong> <br \/><em><span style=\"font-weight: 400;\">CS Lead bei Adjust<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a3428 elementor-widget elementor-widget-spacer\" data-id=\"c3a3428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b4ba59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b4ba59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b272919\" data-id=\"b272919\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41a2135 elementor-widget elementor-widget-spacer\" data-id=\"41a2135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38973ad elementor-widget elementor-widget-heading\" data-id=\"38973ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zukunft<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3f2c4 elementor-widget elementor-widget-text-editor\" data-id=\"7b3f2c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Da es sich um eine laufende Kampagne handelt, werden wir diese Fallstudie in K\u00fcrze mit aktuellen Zahlen aktualisieren.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e0402d elementor-widget elementor-widget-spacer\" data-id=\"2e0402d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-65b6406\" data-id=\"65b6406\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4795001 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"4795001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f42cc3 elementor-widget elementor-widget-heading\" data-id=\"3f42cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c41824 elementor-widget elementor-widget-text-editor\" data-id=\"5c41824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Attribution Tracking<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1199b elementor-widget elementor-widget-heading\" data-id=\"bb1199b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Markt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f690e elementor-widget elementor-widget-text-editor\" data-id=\"91f690e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Deutschland<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-11e5127\" data-id=\"11e5127\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4132b38 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"4132b38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c0036 elementor-widget elementor-widget-heading\" data-id=\"e2c0036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Industrie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c73535 elementor-widget elementor-widget-text-editor\" data-id=\"0c73535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Automobil<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5c4fab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5c4fab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cff5751\" data-id=\"cff5751\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26cb183 elementor-widget elementor-widget-spacer\" data-id=\"26cb183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6edbe elementor-widget elementor-widget-heading\" data-id=\"4e6edbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lerne mehr \u00fcber \nAttribution Tracking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca0e95 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bca0e95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/customlytics.com\/de\/marketing-infrastruktur\/mobile-attribution-tracking\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">WEITERLESEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-709c4ab\" data-id=\"709c4ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2561ed4 elementor-widget elementor-widget-spacer\" data-id=\"2561ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16edee2 elementor-widget elementor-widget-heading\" data-id=\"16edee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interesse an diesem Service \nf\u00fcr Deine App?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c047f1f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c047f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/customlytics.com\/de\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">KONTAKT AUFNEHMEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study \/ ATTRIBUTION TRACKING Steigerung der Anzahl der Leads durch optimales Setup des Attribution-Trackings Background: AutoScout24 ist der gr\u00f6\u00dfte paneurop\u00e4ische Online-Automarkt mit \u00fcber 30 Millionen Nutzern pro Monat, mehr als 43.000 H\u00e4ndlerpartnern und rund 500 Mitarbeitern. Mit einer Marktpr\u00e4senz in 18 L\u00e4ndern und mehr als 43.000 angeschlossenen H\u00e4ndlern ist AutoScout24 in allen wichtigen europ\u00e4ischen [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"parent":2606,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-13029","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Autoscout24: Case Study &#8211; Customlytics<\/title>\n<meta name=\"description\" content=\"ASO Case Study f\u00fcr das App-Ranking sowie die monatliche Bereitstellung einer Reihe von Screenshots, um die perfekten Designs zu finden, die am besten zu den Nutzern passen w\u00fcrden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autoscout24: Case Study &#8211; Customlytics\" \/>\n<meta property=\"og:description\" content=\"ASO Case Study f\u00fcr das App-Ranking sowie die monatliche Bereitstellung einer Reihe von Screenshots, um die perfekten Designs zu finden, die am besten zu den Nutzern passen w\u00fcrden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Customlytics\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T07:31:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/as24-phone.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"13\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/case-studies\\\/autoscout24-case-study\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/case-studies\\\/autoscout24-case-study\\\/\",\"name\":\"Autoscout24: Case Study &#8211; Customlytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/case-studies\\\/autoscout24-case-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/case-studies\\\/autoscout24-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/as24-phone.png\",\"datePublished\":\"2022-06-28T11:32:04+00:00\",\"dateModified\":\"2025-11-06T07:31:40+00:00\",\"description\":\"ASO Case Study f\u00fcr das App-Ranking sowie die monatliche Bereitstellung einer Reihe von Screenshots, um die perfekten Designs zu finden, die am besten zu den Nutzern passen w\u00fcrden.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/case-studies\\\/autoscout24-case-study\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/customlytics.com\\\/de\\\/case-studies\\\/autoscout24-case-study\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/case-studies\\\/autoscout24-case-study\\\/#primaryimage\",\"url\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/as24-phone.png\",\"contentUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/as24-phone.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/case-studies\\\/autoscout24-case-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\\\/\\\/customlytics.com\\\/de\\\/case-studies\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Autoscout24: Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\",\"name\":\"Customlytics\",\"description\":\"Full-Service App Marketing Agency &amp; Consultancy\",\"publisher\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/customlytics.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#organization\",\"name\":\"Customlytics\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/primary-logo-C.png\",\"contentUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/primary-logo-C.png\",\"width\":3751,\"height\":918,\"caption\":\"Customlytics\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Autoscout24: Case Study &#8211; Customlytics","description":"ASO Case Study f\u00fcr das App-Ranking sowie die monatliche Bereitstellung einer Reihe von Screenshots, um die perfekten Designs zu finden, die am besten zu den Nutzern passen w\u00fcrden.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/","og_locale":"de_DE","og_type":"article","og_title":"Autoscout24: Case Study &#8211; Customlytics","og_description":"ASO Case Study f\u00fcr das App-Ranking sowie die monatliche Bereitstellung einer Reihe von Screenshots, um die perfekten Designs zu finden, die am besten zu den Nutzern passen w\u00fcrden.","og_url":"https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/","og_site_name":"Customlytics","article_modified_time":"2025-11-06T07:31:40+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/as24-phone.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"13\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/","url":"https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/","name":"Autoscout24: Case Study &#8211; Customlytics","isPartOf":{"@id":"https:\/\/customlytics.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/#primaryimage"},"image":{"@id":"https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/as24-phone.png","datePublished":"2022-06-28T11:32:04+00:00","dateModified":"2025-11-06T07:31:40+00:00","description":"ASO Case Study f\u00fcr das App-Ranking sowie die monatliche Bereitstellung einer Reihe von Screenshots, um die perfekten Designs zu finden, die am besten zu den Nutzern passen w\u00fcrden.","breadcrumb":{"@id":"https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/#primaryimage","url":"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/as24-phone.png","contentUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/06\/as24-phone.png"},{"@type":"BreadcrumbList","@id":"https:\/\/customlytics.com\/de\/case-studies\/autoscout24-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/customlytics.com\/de\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/customlytics.com\/de\/case-studies\/"},{"@type":"ListItem","position":3,"name":"Autoscout24: Case Study"}]},{"@type":"WebSite","@id":"https:\/\/customlytics.com\/de\/#website","url":"https:\/\/customlytics.com\/de\/","name":"Customlytics","description":"Full-Service App Marketing Agency &amp; Consultancy","publisher":{"@id":"https:\/\/customlytics.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/customlytics.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/customlytics.com\/de\/#organization","name":"Customlytics","url":"https:\/\/customlytics.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/customlytics.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/primary-logo-C.png","contentUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/primary-logo-C.png","width":3751,"height":918,"caption":"Customlytics"},"image":{"@id":"https:\/\/customlytics.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/13029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/comments?post=13029"}],"version-history":[{"count":25,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/13029\/revisions"}],"predecessor-version":[{"id":18899,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/13029\/revisions\/18899"}],"up":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2606"}],"wp:attachment":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/media?parent=13029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}