{"id":2606,"date":"2020-02-25T10:17:36","date_gmt":"2020-02-25T10:17:36","guid":{"rendered":"https:\/\/customlytics.com\/case-studies\/"},"modified":"2025-10-29T14:09:57","modified_gmt":"2025-10-29T14:09:57","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/case-studies\/","title":{"rendered":"Case Studies"},"content":{"rendered":"\t\t
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Case Studies<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We have worked on amazing projects on behalf of our clients.
We help them extend their mobile marketing infrastructure
while achieving their strategic business goals. Take a look below
to see projects for mobile apps from various verticals.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PICCOLLAGE<\/b> \/ PERFORMANCE MARKETING<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Explore PicCollage\u2019s success story in the German market and how seasonal content contributed to this success. Find out why you should consider using seasonal content and how it can benefit you in reaching your install goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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WETTER-ALARM<\/b> \/ APP STORE OPTIMIZATION<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ASO is a central point to making sure your app successfully reaches the right audience. With our client Wetter-Alarm we went through the key steps to making the most out of their app store presence. This helped the app\u2019s success in the stores and increased its overall performance.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MAGENTA SMARTHOME<\/b> \/ MOBILE CRM<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To help simplify the complex process of setting up a smart home, Customlytics created onboarding flows that enabled many users to start their SmartHome journey with Telekom. With the help of these flows, users are successfully guided through the setup and can start using the app to its full potential.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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FRAENK<\/B> \/ PERFORMANCE MARKETING<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To mark the two-year anniversary of our client fraenk, brand awareness and sales are to be increased through a targeted advertising campaign. fraenk is a simple mobile phone contract and in order to generate learnings, we tested numerous storytelling versions throughout the entire campaign.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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AUTOSCOUT24<\/B> \/ ATTRIBUTION TRACKING<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our client AutoScout24 is the largest pan-European online car market with over 30 million users per month and more than 43,000 dealer partners. <\/span>With the help of mobile measurement company Adjust,
we developed a tracking concept with optimal optimization setting towards the goal of an increased number of leads for AutoScout24’s smyle feature.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TELEKOM HALLO MAGENTA<\/B> \/ MOBILE CRM: CARDS<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the Cards feature, a kind of news feed was created in cooperation with MoEngage, which temporarily implements seasonal content in the Hallo Magenta app. The Cards enable users to be informed about the features and functions of the Telekom Smart Speaker that are relevant to them and encourage them to interact with the device.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TELEKOM HALLO MAGENTA<\/B> \/ MOBILE CRM: FLOWS<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We designed automated push campaigns (flows) to accompany users on their individual journeys with the Telekom Smart Speaker. With the help of process automation, personalization, workload reduction, time efficiency and engagement, users receive a combination of relevant and targeted push and card notifications.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TELEKOM HALLO MAGENTA<\/B> \/ MOBILE CRM: PUSH NOTIFICATIONS<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Telekom Smart Speaker is a convenient voice control for your home. The accompanying Hallo Magenta app helps users set up the Smart Speaker. With push notifications tailored to users, we encourage users to use the Telekom Smart Speaker regularly, to recognize the variety of use cases of the speaker in everyday life.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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WESHARE<\/B> \/ PERFORMANCE MARKETING<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our client WeShare is a car-sharing company offering 100% electric cars. Available in Berlin and launched in Hamburg in Spring 2021, we chose to run an auction ad campaign using TikTok Ads Manager, building automated creative optimization and a cost-per-install budget into their ad flight.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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JELBI<\/B> \/ APP STORE OPTIMIZATION (ASO)<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In order to emphasize all transport forms of shared mobility, we helped the Berlin-based urban mobility service BVG Jelbi promote their app organically with App Store Optimization. By using Keyword and Conversion rate optimization we researched and developed effective communication strategies using the app\u2019s app store screenshots.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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COUP was a major urban mobility service provider and e-scooter market leader in Berlin, Madrid and Paris. We helped them develop and run App Store Optimization campaigns to increase the app\u2019s organic visibility as well as increase its conversion rate to make the boosted visibility turn into more installs.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVIEW CASE STUDY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CODECHECK<\/B> \/ APP STORE OPTIMIZATION (ASO)<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We provided the product scanner app CodeCheck with ASO support through new screenshot designs and keyword optimization. Optimizing the conversion rate from all traffic enabled by boosted public attention and adding organic traffic from search optimization helped them secure more installs.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVIEW CASE STUDY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Case Studies We have worked on amazing projects on behalf of our clients. We help them extend their mobile marketing infrastructure while achieving their strategic business goals. Take a look below to see projects for mobile apps from various verticals. PICCOLLAGE \/ PERFORMANCE MARKETING Explore PicCollage\u2019s success story in the German market and how seasonal […]<\/p>\n","protected":false},"author":1,"featured_media":2242,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-2606","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"\nCase Studies – Customlytics<\/title>\n<meta name=\"description\" content=\"View samples of app marketing projects we have done for international companies and startups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customlytics.com\/de\/case-studies\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Studies – Customlytics\" \/>\n<meta property=\"og:description\" content=\"View samples of app marketing projects we have done for international companies and startups.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customlytics.com\/de\/case-studies\/\" \/>\n<meta property=\"og:site_name\" content=\"Customlytics\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T14:09:57+00:00\" \/>\n<meta property=\"og:image\" 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