{"id":2616,"date":"2020-02-25T10:29:04","date_gmt":"2020-02-25T10:29:04","guid":{"rendered":"https:\/\/customlytics.com\/marketing-infrastruktur\/"},"modified":"2025-11-03T12:20:17","modified_gmt":"2025-11-03T12:20:17","slug":"marketing-infrastruktur","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/marketing-infrastruktur\/","title":{"rendered":"Marketing Infrastruktur"},"content":{"rendered":"\t\t
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Marketing Infrastruktur<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die technologische Infrastruktur ist die Grundlage f\u00fcr Erfolg im mobilen Marketing und dementsprechend unabdingbar. Wir sorgen daf\u00fcr, dass von Anfang an die richtigen Tool-Entscheidungen getroffen werden und alles sauber aufgesetzt wird.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Attribution Tracking<\/font><\/font><\/font><\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ein umfassendes App Tracking Setup wird ben\u00f6tigt, um die Performance Eurer Mobile Marketing Kampagnen sowie alle n\u00f6tigen KPIs Eurer App zu erfassen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mit gezielten und relevanten Retention-Marketing-Kampagnen (mCRM) werden aus gelegentlichen App-Nutzern loyale und wiederkehrende Kunden. Wir unterst\u00fctzen sowohl beim Kampagnenkonzept als auch bei der Auswahl des richtigen CRM-Tools, lasst es uns gemeinsam angehen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Deeplinking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mit Deeplinks k\u00f6nnen komplexe Routing-Mechaniken umgesetzt und ein reibungsloser User-Flow zwischen Mobile Web und App realisiert werden. Ob bei der Erarbeitung des Deeplinking Konzeptes, Unterst\u00fctzung der Developer bei der Umsetzung und QA: Wir k\u00f6nnen Euch voll unterst\u00fctzen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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BI \/ Data Warehousing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Business Intelligence liefert den Stakeholdern in Eurem Unternehmen wichtige Kennzahlen. Das schafft eine solide und gut informierte Handlungsbasis, um Marketingaktivit\u00e4ten besser zu planen und effizient zu koordinieren. Wir finden mit Eurem Team einen Weg durch das Daten-Labyrinth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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So wie bei jedem erfolgreichen Bauprojekt braucht man auch f\u00fcr eine erfolgreiche App ein Ger\u00fcst und Struktur, bevor man Geld in den Bau investiert.\"<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/p>

Raul Truckenbrodt,<\/strong>
COO & Co-Founder<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Data Warehousing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jedes gro\u00dfe Unternehmen setzt es ein, ist stolz darauf, und spricht dar\u00fcber: ein Data Warehouse. Finde heraus, weshalb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marketing Infrastruktur Die technologische Infrastruktur ist die Grundlage f\u00fcr Erfolg im mobilen Marketing und dementsprechend unabdingbar. Wir sorgen daf\u00fcr, dass von Anfang an die richtigen Tool-Entscheidungen getroffen werden und alles sauber aufgesetzt wird. Attribution Tracking Ein umfassendes App Tracking Setup wird ben\u00f6tigt, um die Performance Eurer Mobile Marketing Kampagnen sowie alle n\u00f6tigen KPIs Eurer App […]<\/p>\n","protected":false},"author":1,"featured_media":546,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-2616","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"\nMarketing Setup f\u00fcr mobile Apps - Customlytics<\/title>\n<meta name=\"description\" content=\"Unser Marketing Setup f\u00fcr Ihre Mobile App beinhaltet Attribution Tracking, CRM, Deeplinking und Data Warehousing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customlytics.com\/de\/marketing-infrastruktur\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Setup f\u00fcr mobile Apps - Customlytics\" \/>\n<meta property=\"og:description\" content=\"Unser Marketing Setup f\u00fcr Ihre Mobile App beinhaltet Attribution Tracking, CRM, Deeplinking und Data Warehousing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customlytics.com\/de\/marketing-infrastruktur\/\" \/>\n<meta property=\"og:site_name\" content=\"Customlytics\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T12:20:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/marketing-infrastructure@2x-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1002\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-infrastruktur\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-infrastruktur\\\/\",\"name\":\"Marketing Setup f\u00fcr mobile Apps - 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