{"id":2625,"date":"2020-02-25T10:43:29","date_gmt":"2020-02-25T10:43:29","guid":{"rendered":"https:\/\/customlytics.com\/experiment-management-framework\/"},"modified":"2022-02-24T11:16:56","modified_gmt":"2022-02-24T11:16:56","slug":"experiment-management-framework","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/experiment-management-framework\/","title":{"rendered":"Experiment Management Framework"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2625\" class=\"elementor elementor-2625 elementor-145\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9ca405 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e9ca405\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6abff19\" data-id=\"6abff19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d63f8ff elementor-hidden-phone elementor-widget elementor-widget-heading\" data-id=\"d63f8ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">CUSTOMLYTICS PRESENTS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c93653 elementor-widget elementor-widget-heading\" data-id=\"4c93653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A strategic management framework for app store experiments<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350cf16 elementor-widget elementor-widget-spacer\" data-id=\"350cf16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf8ac67\" data-id=\"bf8ac67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12b2f46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12b2f46\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-05f5824\" data-id=\"05f5824\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4779d3a elementor-widget elementor-widget-text-editor\" data-id=\"4779d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our\u00a0<i>Customlytics Experiment Management<\/i>\u00a0model for app store experiments is a step-by-step guiding system that balances iterative testing with strategic planning.\u00a0It is designed for an error-free testing environment and a virtually<b>\u00a0infinite loop\u00a0<\/b>of conversion rate optimization (CRO), by providing:<\/p>\n<ul>\n<li>A high degree of consistency<\/li>\n<li>A long-term vision for organic growth<\/li>\n<li>A sense of priority<\/li>\n<li>An abundance of test ideas<\/li>\n<li>A focus on learning &amp; idea validation<\/li>\n<li>A scientific approach to managing experiments with the goal of idea validation<\/li>\n<\/ul>\n<p>The model follows 2 phases: Preparation &amp; Execution.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3dddd1 elementor-widget elementor-widget-text-editor\" data-id=\"d3dddd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-6 liquid-column-5e32b868ba764\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper \">\n<div class=\"wpb_wrapper-inner\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-6 liquid-column-5e32b868e0bf9\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper \">\n<div class=\"wpb_wrapper-inner\">\n<h2 class=\"ld-empty-space ld_spacer_5e32b868e0fda\">PHASE I: PREPARING FOR AN EXPERIMENT<\/h2>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h5>Step 1 \u2013 Research:<\/h5>\n<p>Conduct\u00a0<i>brand<\/i>\u00a0&amp;\u00a0<i>product<\/i>\u00a0analysis, and do research into the target\u00a0<i>users<\/i>\u00a0and main\u00a0<i>competitors<\/i>. This provides\u00a0<b>data<\/b>\u00a0to generate test ideas.<\/p>\n<h5>Step 2 \u2013 Hypothesize:<\/h5>\n<p>Generate a\u00a0<i>falsifiable<\/i>\u00a0and\u00a0<i>well-structured<\/i> hypothesis based on research insights. A valid structure goes as follows:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1f2f8 elementor-widget elementor-widget-image\" data-id=\"9a1f2f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"97\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Hypothesis-Image-Purple-1024x97.png\" class=\"attachment-large size-large wp-image-2476\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Hypothesis-Image-Purple-1024x97.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Hypothesis-Image-Purple-300x29.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Hypothesis-Image-Purple-768x73.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Hypothesis-Image-Purple-1536x146.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Hypothesis-Image-Purple-2048x195.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fb71cf\" data-id=\"6fb71cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49a3b70 elementor-widget elementor-widget-image\" data-id=\"49a3b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"469\" data-src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/CLEM-with-M-1-1024x469.png\" class=\"attachment-large size-large wp-image-732 lazyload\" alt=\"\" data-srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/CLEM-with-M-1-1024x469.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/CLEM-with-M-1-300x137.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/CLEM-with-M-1-768x352.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/CLEM-with-M-1-1536x704.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/CLEM-with-M-1-2048x938.png 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/469;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-264b719 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"264b719\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c2ea4b\" data-id=\"4c2ea4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5f4531 elementor-widget elementor-widget-text-editor\" data-id=\"e5f4531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-6 liquid-column-5e32b868e0bf9\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper \"><div class=\"wpb_wrapper-inner\"><div class=\"wpb_single_image wpb_content_element vc_align_left liquid_vc_single_image-5e32b86909743\"><figure class=\"wpb_wrapper vc_figure\"><h5 class=\"vc_single_image-wrapper vc_box_border_grey loaded\">Step 3 \u2013 Elaborate:<\/h5><\/figure><\/div><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>The test needs to be\u00a0<i>well-planned and conceptualized<\/i>\u00a0before execution. This requires proper elaboration on the hypothesis. Elaborate in the following 3 steps:<\/p><ul><li>Develop a\u00a0<i>story<\/i><\/li><li>Establish a\u00a0<i>storytelling<\/i>\u00a0approach<\/li><li>Create a\u00a0<i>storyboard<\/i><\/li><\/ul><h5>Step 4 \u2013 Brief:<\/h5><p>Generate a creative brief that instructs the artist well enough for them to materialize the test variants. The artist can be a graphic designer, copywriter, animator, etc., and the brief should be adjusted in accordance with their types of work. Furthermore, <strong><a href=\"https:\/\/customlytics.com\/marketing-services\/app-store-optimierung\/?lang=de\">ASO<\/a><\/strong>-related briefs should entail particular specifications to make sure the test assets meet Apple and Google\u2019s requirements.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a0ed499\" data-id=\"a0ed499\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4cb992 elementor-widget elementor-widget-image\" data-id=\"d4cb992\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"801\" data-src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Preparation-Blank-1024x801.png\" class=\"attachment-large size-large wp-image-734 lazyload\" alt=\"\" data-srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Preparation-Blank-1024x801.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Preparation-Blank-300x235.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Preparation-Blank-768x601.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Preparation-Blank-1536x1202.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Preparation-Blank.png 1780w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/801;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f25cab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f25cab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9aab778\" data-id=\"9aab778\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d611b06 elementor-widget elementor-widget-text-editor\" data-id=\"d611b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><\/h2>\n<h2>PHASE II: EXECUTING THE EXPERIMENT<\/h2>\n<h5>Step 5 \u2013 Produce:<\/h5>\n<p>The preparation phase should already determine\u00a0<i>what<\/i>\u00a0to create and\u00a0<i>how<\/i>\u00a0to create it. In production, the actual design or copywriting work may begin.<\/p>\n<h5>Step 6 \u2013 Test:<\/h5>\n<p>Real execution may begin as soon as test variants are produced. Execute the experiment by:<\/p>\n<ul>\n<li>Picking the right testing\u00a0<i>method<\/i><b>.<\/b><\/li>\n<li>Choosing a suitable testing\u00a0<i>platform<\/i><b>.<\/b><\/li>\n<li><i>Deploying<\/i>\u00a0variants to the platform, following conditions of the chosen method.<\/li>\n<li><i>Beginning<\/i>\u00a0the test.<\/li>\n<\/ul>\n<h5>Step 7 \u2013 Measure:<\/h5>\n<p>Compare the Control variant\u2019s\u00a0<i>conversion rate (CVR)<\/i>\u00a0with the test variant\u2019s to measure test results, then\u00a0<i>validate or invalidate the hypothesis<\/i>, and finally make sense of the results \u2013 with\u00a0<i>critical reflection<\/i>, not assumptions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-59a2457\" data-id=\"59a2457\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c331a33 elementor-widget elementor-widget-image\" data-id=\"c331a33\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"773\" data-src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Execution-Blank-1024x773.png\" class=\"attachment-large size-large wp-image-736 lazyload\" alt=\"\" data-srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Execution-Blank-1024x773.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Execution-Blank-300x226.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Execution-Blank-768x580.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Execution-Blank-1536x1159.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Execution-Blank.png 1847w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/773;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f5781b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f5781b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c961232\" data-id=\"c961232\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b21f1f8 elementor-widget elementor-widget-text-editor\" data-id=\"b21f1f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Step 8 \u2013 Handle the results:<\/h5><p>There are 3 standard\u00a0<i>protocols<\/i>\u00a0to follow for the treatments of the results at this stage: Scale the variant\/test, scrap it, or adjust it.<\/p><ul><li><i>Scale<\/i>\u00a0a convincing win by expanding the variant to more languages, assets, etc., while keeping the same strategy. Scaling starts from production\u00a0 \u2013 making a\u00a0<i>growth loop<\/i>\u00a0for CRO.<\/li><li><i>Scrap<\/i>\u00a0a loss that shows little to no value and is beyond salvation. Either\u00a0<i>revisit<\/i>\u00a0a previous step in the Preparation phase or\u00a0<i>restart<\/i>\u00a0the whole process and do the\u00a0<i>research\u00a0<\/i>again. This is a\u00a0<i>feedback loop<\/i>\u00a0that at least guarantees to learn in CRO.<\/li><li><i>Adjust<\/i>\u00a0anything in between, as long as it is possible and worthwhile to improve the variant. Change one detail at a time, develop a new hypothesis, then test again, and repeat. This is where the true\u00a0<i>optimization loop<\/i>\u00a0is made \u2013 with iterative testing.<\/li><\/ul><p>If you would like to learn more about our frameworks or need help implementing it, don\u2019t hesitate to <a href=\"https:\/\/customlytics.com\/de\/kontakt\/\"><strong>contact us!<\/strong><\/a><\/p><p>See you around!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b36e1d\" data-id=\"5b36e1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CUSTOMLYTICS PRESENTS A strategic management framework for app store experiments Our\u00a0Customlytics Experiment Management\u00a0model for app store experiments is a step-by-step guiding system that balances iterative testing with strategic planning.\u00a0It is designed for an error-free testing environment and a virtually\u00a0infinite loop\u00a0of conversion rate optimization (CRO), by providing: A high degree of consistency A long-term vision for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-2625","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- 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