{"id":2629,"date":"2020-02-25T10:45:19","date_gmt":"2020-02-25T10:45:19","guid":{"rendered":"https:\/\/customlytics.com\/blog\/"},"modified":"2022-03-01T13:37:19","modified_gmt":"2022-03-01T13:37:19","slug":"blog","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2629\" class=\"elementor elementor-2629 elementor-1203\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ece706 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ece706\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9709bf7\" data-id=\"9709bf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-100458f elementor-widget elementor-widget-heading\" data-id=\"100458f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">App Marketing Blog<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2a73d elementor-widget elementor-widget-heading\" data-id=\"9f2a73d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kuratiert f\u00fcr dich von Customlytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-640c588 elementor-widget elementor-widget-heading\" data-id=\"640c588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Willkommen zu einer Sammlung von Artikeln, die sich auf den Austausch von mobilen Kenntnissen und Einblicken hinter die Kulissen unserer Full-Stack-Technologie- und Marketing-Beratungsagentur fokussieren. Unsere Geschichten \u00fcber die Menschen, Events und Entwicklungen von Customlytics zu teilen, macht uns besonders.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-750a067 elementor-widget elementor-widget-spacer\" data-id=\"750a067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-012fd13 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"012fd13\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19381 post type-post status-publish format-standard has-post-thumbnail hentry category-mobile-industry-de entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/customlytics.com\/de\/bridging-the-post-install-chasm-how-to-use-cpps-and-deep-linking-for-contextual-acquisition\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2026\/07\/blogpost_illustration_july-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-19350\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2026\/07\/blogpost_illustration_july-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/07\/blogpost_illustration_july-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/07\/blogpost_illustration_july-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/07\/blogpost_illustration_july-1536x864.png 1536w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/customlytics.com\/de\/bridging-the-post-install-chasm-how-to-use-cpps-and-deep-linking-for-contextual-acquisition\/\" >\n\t\t\t\tBridging the Post-Install Chasm: How to Use CPPs and Deep Linking for Contextual Acquisition\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14. Juli 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Every year, mobile growth teams pour massive budgets into perfecting the top of the funnel. Marketers spend months fine-tuning App Store Optimization (ASO) strategies, obsessing over screenshot layouts<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/customlytics.com\/de\/bridging-the-post-install-chasm-how-to-use-cpps-and-deep-linking-for-contextual-acquisition\/\" aria-label=\"Mehr \u00fcber Bridging the Post-Install Chasm: How to Use CPPs and Deep Linking for Contextual Acquisition\" tabindex=\"-1\" >\n\t\t\t WEITERLESEN \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19304 post type-post status-publish format-standard has-post-thumbnail hentry category-mobile-industry-de entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/customlytics.com\/de\/the-evolution-of-the-simple-dashboard-unifying-fragmented-data-in-2026-and-beyond\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2026\/06\/blogpost_illustration_june-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-19302\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2026\/06\/blogpost_illustration_june-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/06\/blogpost_illustration_june-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/06\/blogpost_illustration_june-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/06\/blogpost_illustration_june-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/06\/blogpost_illustration_june-2048x1152.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/06\/blogpost_illustration_june-800x450.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/customlytics.com\/de\/the-evolution-of-the-simple-dashboard-unifying-fragmented-data-in-2026-and-beyond\/\" >\n\t\t\t\tThe evolution of the simple dashboard: Unifying fragmented data in 2026 (and beyond)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t9. Juni 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>For a long time, the standard marketing dashboard was the operational centerpiece for app marketers. That is, a relatively straightforward collection of APIs feeding real-time spend, installs, and CPIs into a clean grid.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/customlytics.com\/de\/the-evolution-of-the-simple-dashboard-unifying-fragmented-data-in-2026-and-beyond\/\" aria-label=\"Mehr \u00fcber The evolution of the simple dashboard: Unifying fragmented data in 2026 (and beyond)\" tabindex=\"-1\" >\n\t\t\t WEITERLESEN \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19254 post type-post status-publish format-standard has-post-thumbnail hentry category-mobile-industry-de tag-ai-de tag-generative-ai entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/customlytics.com\/de\/get-personal-in-less-time-with-ai\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-17392\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-2048x1152.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-800x450.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/customlytics.com\/de\/get-personal-in-less-time-with-ai\/\" >\n\t\t\t\tGet personal in less time with AI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5. Mai 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Experienced marketers know that personalized messages are more charming than generic ones. Yet, crafting tailor-made texts for segmented user groups is more complex and takes<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/customlytics.com\/de\/get-personal-in-less-time-with-ai\/\" aria-label=\"Mehr \u00fcber Get personal in less time with AI\" tabindex=\"-1\" >\n\t\t\t WEITERLESEN \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19247 post type-post status-publish format-standard has-post-thumbnail hentry category-unkategorisiert tag-customer-loyalty entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/customlytics.com\/de\/more-than-coupons-how-mobile-apps-drive-customer-loyalty\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2026\/04\/2026_05_blogpost_illustration_1-1-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-19233\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2026\/04\/2026_05_blogpost_illustration_1-1-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/04\/2026_05_blogpost_illustration_1-1-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/04\/2026_05_blogpost_illustration_1-1-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/04\/2026_05_blogpost_illustration_1-1-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/04\/2026_05_blogpost_illustration_1-1-2048x1152.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/04\/2026_05_blogpost_illustration_1-1-800x450.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/customlytics.com\/de\/more-than-coupons-how-mobile-apps-drive-customer-loyalty\/\" >\n\t\t\t\tMore than coupons: How mobile apps drive customer loyalty\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5. Mai 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Loyalty programs used to mean plastic cards in a wallet or paper coupons forgotten at home. That model is outdated. In March 2026, we joined forces<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/customlytics.com\/de\/more-than-coupons-how-mobile-apps-drive-customer-loyalty\/\" aria-label=\"Mehr \u00fcber More than coupons: How mobile apps drive customer loyalty\" tabindex=\"-1\" >\n\t\t\t WEITERLESEN \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19163 post type-post status-publish format-standard has-post-thumbnail hentry category-mobile-industry-de tag-app-accessibility tag-app-marketing-de entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/customlytics.com\/de\/the-mobile-marketing-factor-you-shouldnt-overlook-app-accessibility\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-1-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-19161\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-1-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-1-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-1-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-1-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-1-2048x1152.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-1-800x450.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/customlytics.com\/de\/the-mobile-marketing-factor-you-shouldnt-overlook-app-accessibility\/\" >\n\t\t\t\tThe mobile marketing factor you shouldn\u2019t overlook: app accessibility\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t27. M\u00e4rz 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>App accessibility is becoming a core topic for mobile marketing. When mobile teams talk about growth, the conversation usually revolves around acquisition<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/customlytics.com\/de\/the-mobile-marketing-factor-you-shouldnt-overlook-app-accessibility\/\" aria-label=\"Mehr \u00fcber The mobile marketing factor you shouldn\u2019t overlook: app accessibility\" tabindex=\"-1\" >\n\t\t\t WEITERLESEN \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19092 post type-post status-publish format-standard has-post-thumbnail hentry category-crm entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/customlytics.com\/de\/why-most-mobile-crm-teams-arent-ready-for-ai-yet\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-19080\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-2048x1152.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2026\/03\/blogpost_illustration-800x450.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/customlytics.com\/de\/why-most-mobile-crm-teams-arent-ready-for-ai-yet\/\" >\n\t\t\t\tWhy most mobile CRM teams aren\u2019t ready for AI (yet)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t4. M\u00e4rz 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Everyone wants to reap the benefits of AI-driven mobile CRM but very few teams are actually ready for it. If your data flows are messy, events aren\u2019t activated<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/customlytics.com\/de\/why-most-mobile-crm-teams-arent-ready-for-ai-yet\/\" aria-label=\"Mehr \u00fcber Why most mobile CRM teams aren\u2019t ready for AI (yet)\" tabindex=\"-1\" >\n\t\t\t WEITERLESEN \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17479 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics-and-attribution-de tag-evta-de tag-tiktok-de entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/customlytics.com\/de\/how-tiktoks-new-evta-metric-changes-the-attribution-game\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/How-TikToks-new-EVTA-metric-changes-the-attribution-game-1-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-17497\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/How-TikToks-new-EVTA-metric-changes-the-attribution-game-1-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/How-TikToks-new-EVTA-metric-changes-the-attribution-game-1-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/How-TikToks-new-EVTA-metric-changes-the-attribution-game-1-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/How-TikToks-new-EVTA-metric-changes-the-attribution-game-1-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/How-TikToks-new-EVTA-metric-changes-the-attribution-game-1-2048x1152.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/How-TikToks-new-EVTA-metric-changes-the-attribution-game-1-800x450.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/customlytics.com\/de\/how-tiktoks-new-evta-metric-changes-the-attribution-game\/\" >\n\t\t\t\tHow TikTok&#8217;s new EVTA metric changes the attribution game\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20. Dezember 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Attribution tracking is crucial for the success of your app marketing campaign, as it determines which strategies lead to app installs. Without it, you&#8217;re left guessing<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/customlytics.com\/de\/how-tiktoks-new-evta-metric-changes-the-attribution-game\/\" aria-label=\"Mehr \u00fcber How TikTok&#8217;s new EVTA metric changes the attribution game\" tabindex=\"-1\" >\n\t\t\t WEITERLESEN \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17461 post type-post status-publish format-standard has-post-thumbnail hentry category-performance-marketing-de tag-app-marketing-de tag-campaign-strategy-de tag-seasonal-app-marketing-de entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/customlytics.com\/de\/maximize-opportunities-for-the-fifth-quarter-a-guide-for-app-marketers\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/Maximize-opportunities-for-the-fifth-quarter-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-17459\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/Maximize-opportunities-for-the-fifth-quarter-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/Maximize-opportunities-for-the-fifth-quarter-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/Maximize-opportunities-for-the-fifth-quarter-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/Maximize-opportunities-for-the-fifth-quarter-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/Maximize-opportunities-for-the-fifth-quarter-2048x1152.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/12\/Maximize-opportunities-for-the-fifth-quarter-800x450.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/customlytics.com\/de\/maximize-opportunities-for-the-fifth-quarter-a-guide-for-app-marketers\/\" >\n\t\t\t\tMaximize opportunities for the fifth quarter: A guide for app marketers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14. Dezember 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>It\u2019s Christmas Time and wise app marketers are now executing their pre-planned seasonal campaign strategy. However, some still miss significant opportunities in the period after Christmas Eve<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/customlytics.com\/de\/maximize-opportunities-for-the-fifth-quarter-a-guide-for-app-marketers\/\" aria-label=\"Mehr \u00fcber Maximize opportunities for the fifth quarter: A guide for app marketers\" tabindex=\"-1\" >\n\t\t\t WEITERLESEN \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17391 post type-post status-publish format-standard has-post-thumbnail hentry category-mobile-industry-de tag-ai-de tag-meetup tag-mobile-marketing entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/customlytics.com\/de\/ai-influence-on-crm\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-17392\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-2048x1152.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/11\/Get-personal-in-less-time-with-artificial-intelligence-800x450.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/customlytics.com\/de\/ai-influence-on-crm\/\" >\n\t\t\t\tGet personal in less time with AI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16. November 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Experienced marketers know that personalized messages are more charming than generic ones. Yet, crafting tailor-made texts for segmented user groups is more complex and takes more time<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/customlytics.com\/de\/ai-influence-on-crm\/\" aria-label=\"Mehr \u00fcber Get personal in less time with AI\" tabindex=\"-1\" >\n\t\t\t WEITERLESEN \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17244 post type-post status-publish format-standard has-post-thumbnail hentry category-mobile-industry-de tag-aso-de tag-icons-de tag-screeshots-de entry has-media\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/customlytics.com\/de\/iconic-icons-and-striking-screenshots-captivate-users-in-7-seconds\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2023\/10\/Iconic-icons-and-striking-screenshots-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-17242\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2023\/10\/Iconic-icons-and-striking-screenshots-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/10\/Iconic-icons-and-striking-screenshots-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/10\/Iconic-icons-and-striking-screenshots-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/10\/Iconic-icons-and-striking-screenshots-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/10\/Iconic-icons-and-striking-screenshots-2048x1152.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2023\/10\/Iconic-icons-and-striking-screenshots-800x450.png 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/customlytics.com\/de\/iconic-icons-and-striking-screenshots-captivate-users-in-7-seconds\/\" >\n\t\t\t\tIconic icons and striking screenshots: Captivate users in 7 seconds\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t19. Oktober 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>7 seconds &#8211; that\u2019s the average time users spend on an app store page before deciding if they download it or not. So it\u2019s important to make<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/customlytics.com\/de\/iconic-icons-and-striking-screenshots-captivate-users-in-7-seconds\/\" aria-label=\"Mehr \u00fcber Iconic icons and striking screenshots: Captivate users in 7 seconds\" tabindex=\"-1\" >\n\t\t\t WEITERLESEN \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"13\" data-next-page=\"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2629\/page\/2\/\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Seitennummerierung\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Seite<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2629\/page\/2\/\"><span class=\"elementor-screen-only\">Seite<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2629\/page\/3\/\"><span class=\"elementor-screen-only\">Seite<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2629\/page\/4\/\"><span class=\"elementor-screen-only\">Seite<\/span>4<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2629\/page\/5\/\"><span class=\"elementor-screen-only\">Seite<\/span>5<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2629\/page\/6\/\"><span class=\"elementor-screen-only\">Seite<\/span>6<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2629\/page\/7\/\"><span class=\"elementor-screen-only\">Seite<\/span>7<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2629\/page\/8\/\"><span class=\"elementor-screen-only\">Seite<\/span>8<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2629\/page\/9\/\"><span class=\"elementor-screen-only\">Seite<\/span>9<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2629\/page\/10\/\"><span class=\"elementor-screen-only\">Seite<\/span>10<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ecd0af elementor-widget elementor-widget-spacer\" data-id=\"0ecd0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9231c12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9231c12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd38fbf\" data-id=\"dd38fbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>App Marketing Blog Kuratiert f\u00fcr dich von Customlytics Willkommen zu einer Sammlung von Artikeln, die sich auf den Austausch von mobilen Kenntnissen und Einblicken hinter die Kulissen unserer Full-Stack-Technologie- und Marketing-Beratungsagentur fokussieren. Unsere Geschichten \u00fcber die Menschen, Events und Entwicklungen von Customlytics zu teilen, macht uns besonders.<\/p>\n","protected":false},"author":1,"featured_media":446,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-2629","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>App Marketing Blog by Customlytics<\/title>\n<meta name=\"description\" content=\"Key insights from our marketing experts on all app marketing topics. Learn about App Store Optimization, Analytics, Attribution, CRM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customlytics.com\/de\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Marketing Blog by Customlytics\" \/>\n<meta property=\"og:description\" content=\"Key insights from our marketing experts on all app marketing topics. 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