{"id":2829,"date":"2020-02-26T14:55:51","date_gmt":"2020-02-26T14:55:51","guid":{"rendered":"https:\/\/customlytics.com\/case-studies\/coup-aso-case-study\/"},"modified":"2022-01-26T10:51:16","modified_gmt":"2022-01-26T10:51:16","slug":"coup","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/case-studies\/coup\/","title":{"rendered":"COUP: ASO Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2829\" class=\"elementor elementor-2829 elementor-716\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c59194b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c59194b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1ab6f126\" data-id=\"1ab6f126\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75f38355 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"75f38355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39573b0d elementor-widget elementor-widget-heading\" data-id=\"39573b0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Case Study \/<\/b> APP STORE OPTIMIERUNG<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9879d4e elementor-widget elementor-widget-heading\" data-id=\"9879d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wie A\/B-Tests und Experimentieren hilfreiche Erkenntnisse f\u00fcr zuk\u00fcnftige ASO-Strategien liefern k\u00f6nnen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9daace elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"5a9daace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-38ae082f\" data-id=\"38ae082f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1bb300 elementor-widget elementor-widget-image\" data-id=\"4f1bb300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/01\/Coup-Header.png\" class=\"attachment-full size-full wp-image-10840\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/01\/Coup-Header.png 1200w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/01\/Coup-Header-300x300.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/01\/Coup-Header-1024x1024.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/01\/Coup-Header-150x150.png 150w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/01\/Coup-Header-768x768.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd1215e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd1215e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40e03ae\" data-id=\"40e03ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e3d57 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"35e3d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-763ef56 elementor-widget elementor-widget-heading\" data-id=\"763ef56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hintergrund:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ab2d6 elementor-widget elementor-widget-text-editor\" data-id=\"f8ab2d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">COUP war der f\u00fchrende Anbieter im Bereich der urbanen Mobilit\u00e4t. Ihr Angebot bestand aus einer App f\u00fcr die gemeinsame Nutzung von Elektrorollern (kurz: E-Scooter), die es den Nutzern m\u00f6glich machte, alle verf\u00fcgbaren E-Scooter in ihrer Umgebung zu finden, freizuschalten, anzuschauen und zu mieten. Mittlerweile wurde die gesamte COUP E-Scooter Flotte von TIER \u00fcbernommen und unter deren Schirm im Mai 2020 wieder auf die Stra\u00dfe gebracht. Damals war COUP jedoch noch besonders im Bezug auf stabile Preise, langlebige Gogoro-Batterien und Benutzerfreundlichkeit am Markt \u00fcberlegen. Sicherlich l\u00e4sst sich sagen, dass COUP \u00fcber einen langen Zeitraum, die beste Wahl f\u00fcr die gemeinsame Nutzung von E-Scootern in drei gro\u00dfen europ\u00e4ischen St\u00e4dten war:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Berlin, Madrid und Paris. Als Marktf\u00fchrer auf ihrem Gebiet und mit gro\u00dfem Potenzial in der organischen Nutzerakquise, wurde COUP im April 2019 unser Kunde. Wir haben angefangen, sie bei der Entwicklung und Durchf\u00fchrung von Kampagnen zur App Store Optimierung (ASO) zu unterst\u00fctzen. Dabei haben wir uns zwei Ziele gesetzt:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Die organische Sichtbarkeit der COUP E-Scooter App zu erh\u00f6hen<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Die Conversion Rate\u00a0 (CVR) erh\u00f6hen, um die gesteigerte Sichtbarkeit in mehr Installationen zu wandeln<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Daf\u00fcr haben wir f\u00fcr COUP mehrere Wiederholungen der <\/span><span style=\"font-weight: 400;\">Keyword-Optimierung <\/span><span style=\"font-weight: 400;\">(KWO) durchgef\u00fchrt, um organischen Search Traffic zu steigern und mit AB-Tests der Screenshots des App-Stores gearbeitet, um die Conversion Rate der App kontinuierlich zu optimieren. Da wir bereits in unserer anderen Case Study mit CodeCheck \u00fcber Keyword-Optimierung gesprochen haben, werden wir uns dieses Mal unserer Erfolgsgeschichte mit COUP und der Optimierung der Konversionsrate (kurz CRO), mittels AB-Tests, widmen. AB-Testing ist, kurz gesagt, eine Methode zur Kontrolle von Ideen, die zur Optimierung der Conversion Rate \u00a0 eingesetzt wird. Hierbei geht es ums Experimentieren im App Store. Wenn man eine Idee zur Verbesserung der Conversion Rate hat, sich aber nicht sicher ist, ob diese funktionieren wird, kann man mittels Experimentieren herausfinden, ob die Idee (und die Testvariante, die diese Idee verk\u00f6rpert) besser ist als das, was derzeit verf\u00fcgbar ist. Diese Methode wird AB oder Split-Testing genannt, da App-Nutzer hier in zwei oder mehrere Gruppen aufgeteilt werden und dann jeder Gruppe eine Variante auf der Grundlage einer Idee ausgespielt wird.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de4355 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"2de4355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-406190e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"406190e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a3d7b56 elementor-hidden-phone\" data-id=\"a3d7b56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e5363c elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"2e5363c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cee34ef elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"cee34ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"392\" height=\"258\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/AB-TEST.png\" class=\"attachment-large size-large wp-image-2253\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/AB-TEST.png 392w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/AB-TEST-300x197.png 300w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b06bb2a\" data-id=\"b06bb2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47a70fc elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"47a70fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae33604 elementor-widget elementor-widget-heading\" data-id=\"ae33604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das Problem:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d0cb2 elementor-widget elementor-widget-text-editor\" data-id=\"45d0cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Als wir unser ASO-Projekt mit COUP gestartet haben, war ihr bestehendes Set an Screenshots bereits gut. Es bestand aus einem wei\u00dfen Hintergrund und einem sauberen, modernen, klaren Design. Die damalige Strategie war minimalistisch, einfach und direkt. Die Idee war, den Nutzern aus technischer Sicht zu erkl\u00e4ren, was COUP als Anbieter f\u00fcr die gemeinsame Nutzung von E-Scootern zu bieten hat. Wir waren allerdings der Meinung, dass technische Aspekte m\u00f6glicherweise eine gro\u00dfe Anzahl potenzieller Kunden von COUP nicht ansprechen w\u00fcrden. Unserer Erfahrung nach, neigen Business-to-Consumer (B2C)-Marken wie COUP eher dazu, mehr Nutzer \u00fcber emotionales, dynamisches Design oder andere Kommunikationsans\u00e4tze als \u00fcber technische Aspekte zu erreichen. Wir hatten einige Ideen, wie alternative Ans\u00e4tze aussehen k\u00f6nnten. Was fehlte, war ein zuverl\u00e4ssiger Weg, um herauszufinden, was am besten funktionieren w\u00fcrde &#8211; und genau hier kam das AB-Testing ins Spiel.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a28579 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"7a28579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-560e274 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle\" data-id=\"560e274\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccb8993\" data-id=\"ccb8993\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10b3a11 elementor-widget elementor-widget-heading\" data-id=\"10b3a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hier sind einige Screenshots, die COUP verwendet hat\u2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ea523 elementor-widget elementor-widget-image\" data-id=\"c0ea523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"175\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-6-1024x175.png\" class=\"attachment-large size-large wp-image-2239\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-6-1024x175.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-6-300x51.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-6-768x131.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-6.png 1419w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97db8c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97db8c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-adbc477\" data-id=\"adbc477\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4980948 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"4980948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-870efd5 elementor-widget elementor-widget-heading\" data-id=\"870efd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die L\u00f6sung:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a9678 elementor-widget elementor-widget-text-editor\" data-id=\"41a9678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Anhand von Coups Screenshots aus dem App Store, haben haben wir drei\u00a0 Kommunikationsstrategien entwickelt, die wir mit der Originalversion vergleichen konnten. Diese haben wir in drei Tests, die jeweils einen Monat andauerten, verwendet. Wir wollten sicherstellen, dass die Bedingungen kontinuierlich gleich blieben und der Traffic, der in jeder Variante erreicht werden konnte, so hoch wie m\u00f6glich war (ein ABCD-Test w\u00fcrde jeder Variante nur 25% Traffic erlauben).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unsere Strategie in diesem Projekt besteht nicht darin, schnell brauchbare Learnings zu ziehen oder schnelle Ergebnisse zu erzielen &#8211; das k\u00f6nnen wir sp\u00e4ter tun. Vielmehr geht es uns darum, strategisch wertvolle Erkenntnisse zu gewinnen, mit denen wir die komplette Roadmap von AB-Tests, die in der Zukunft anstehen, \u00fcberpr\u00fcfen k\u00f6nnen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Schauen wir uns die neuen Testvarianten, die von Customlytics erstellt wurden, an:<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c9c10 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"c5c9c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b760b31\" data-id=\"b760b31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-624b619 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"624b619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a56d066 elementor-widget elementor-widget-image\" data-id=\"a56d066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"551\" height=\"502\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-5.png\" class=\"attachment-medium_large size-medium_large wp-image-2242\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-5.png 551w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-5-300x273.png 300w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d765c19 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"d765c19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b943d1\" data-id=\"1b943d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f825b2 elementor-widget elementor-widget-spacer\" data-id=\"0f825b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280790d elementor-widget elementor-widget-image\" data-id=\"280790d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1417\" height=\"304\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-3.png\" class=\"attachment-full size-full wp-image-2244\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-3.png 1417w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-3-300x64.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-3-1024x220.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-3-768x165.png 768w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-556e77f elementor-widget elementor-widget-heading\" data-id=\"556e77f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14a856 elementor-widget elementor-widget-text-editor\" data-id=\"c14a856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Die Idee hierbei ist die Veranschaulichung der Fahrt, die Nutzer von COUP erhalten k\u00f6nnen und ihnen anzeigt, wie sie am schnellsten von A nach B kommen. Der Hintergrund ist eine von der App replizierte Verkehrskarte, die diese Fahrt symbolisiert. Mit dabei sind au\u00dferdem ikonische Darstellungen von den drei Hauptst\u00e4dten, in denen COUP operiert hat- n\u00e4mlich Berlin, Paris und Madrid, die mehr aussagen, als tausend Worte. Au\u00dferdem haben wir hier den Kontrast zwischen dem Hintergrund und den Bildunterschriften erh\u00f6ht, damit diese besser lesbar sind.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1feccb1 elementor-widget elementor-widget-spacer\" data-id=\"1feccb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a85529 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a85529\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f6f646\" data-id=\"4f6f646\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-befdb0b elementor-widget elementor-widget-spacer\" data-id=\"befdb0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2e89d elementor-widget elementor-widget-image\" data-id=\"0d2e89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1417\" height=\"304\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group.png\" class=\"attachment-full size-full wp-image-2246\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group.png 1417w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-300x64.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-1024x220.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-768x165.png 768w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c494c elementor-widget elementor-widget-heading\" data-id=\"51c494c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd3f741 elementor-widget elementor-widget-text-editor\" data-id=\"bd3f741\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.38; text-align: justify; margin-top: 0pt; margin-bottom: 10pt;\"><span style=\"font-weight: 400;\">Diese Variante kam einem &#8222;rebellischen&#8220; Marketingansatz einen Schritt n\u00e4her. Hier war die Idee, Promotions mittels <\/span><span style=\"font-weight: 400;\">sozialen Aspekten<\/span><span style=\"font-weight: 400;\">, Auszeichnungen, Gutscheinen und dem Mehrwert f\u00fcr die Nutzer in den Vordergrund zu r\u00fccken. Wir haben uns weniger auf die Karte im Hintergrund fokussiert, sondern ein bisschen mit der zweiten Markenfarbe &#8211; Gr\u00fcn &#8211; herumgespielt, um einen Kontrast zum Blau von Variante #1 herzustellen. Schlie\u00dflich haben wir den Roller hevorgehoben, indem wir ihn ohne Fahrer gezeigt haben, um den Vorteil,, den die Nutzer bei COUP erhalten konnten, zu betonen: Einen hochwertigen, sicheren, langlebigen und modernen E-Scooter.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1379269 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"1379269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0937f98 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"0937f98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfb3fdf\" data-id=\"bfb3fdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bf6739 elementor-widget elementor-widget-spacer\" data-id=\"8bf6739\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73ee19a elementor-widget elementor-widget-image\" data-id=\"73ee19a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1417\" height=\"304\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-7.png\" class=\"attachment-full size-full wp-image-2249\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-7.png 1417w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-7-300x64.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-7-1024x220.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-7-768x165.png 768w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25054f9 elementor-widget elementor-widget-heading\" data-id=\"25054f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-201a4b4 elementor-widget elementor-widget-text-editor\" data-id=\"201a4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dieser Ansatz geht am ehesten in Richtung \u201crebellisches Marketing\u201d. Schon so sehr, dass er ein wenig skurril und unkonventionell wirkt. Wir wollten die &#8222;wilde&#8220; Seite der COUP Nutzer entdecken und herausfinden, ob so etwas Ungew\u00f6hnliches einen Unterschied macht. Wir haben den Ansatz als ein Free-Flow-Testgel\u00e4nde, auf dem wir uns austoben und rumspielen konnten, genutzt. Damit waren wir in der Lage, mehrere Aspekte von den Screenshots der App kennenzulernen, anstatt auf Nummer sicher zu gehen. Wir haben beide Markenfarben von COUP, den fahrerlosen Roller sowie einen flachen Hintergrund aus Variante #2 behalten. Die Geschichte mit der Fahrt von A nach B als auch die Symbole, haben wir allerdings aus Variante #1 entnommen- mit st\u00e4rkerem Fokus auf das Produkt statt auf die St\u00e4dte.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9e473 elementor-widget elementor-widget-spacer\" data-id=\"ce9e473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd8fbc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd8fbc3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a302c4f\" data-id=\"a302c4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31d6f75 elementor-widget elementor-widget-spacer\" data-id=\"31d6f75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a91a26d elementor-widget elementor-widget-heading\" data-id=\"a91a26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das Ergebnis:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cb1d4 elementor-widget elementor-widget-image\" data-id=\"c3cb1d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1417\" height=\"304\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-3.png\" class=\"attachment-full size-full wp-image-2244\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-3.png 1417w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-3-300x64.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-3-1024x220.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/Group-3-768x165.png 768w\" sizes=\"(max-width: 1417px) 100vw, 1417px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c42639 elementor-widget elementor-widget-text-editor\" data-id=\"9c42639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Das erste Ergebnis, nachdem wir Variante #1 gegen die urspr\u00fcngliche Version (die Kontrollvariante) getestet hatten, war sehr positiv. Laut Statistiken des Google Play Store Listing Experiments (der von uns prim\u00e4r verwendeten AB-Testplattform), w\u00e4re die Testvariante #1 bei der <\/span><span style=\"font-weight: 400;\">Optimierung der Conversion Rate <\/span><span style=\"font-weight: 400;\">um 20% effektiver als die Kontrollvariante. Das ist bereits ein gro\u00dfer Erfolg.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mit diesem Ergebnis haben wir dann Folgendes gemacht:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wir haben die Screenshots der Kontrollvariante durch die Screenshots der Testvariante #1 ersetzt<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Wir haben die zweite Runde mit Testvariante #2 vorbereitet, die dann gegen Testvariante #1 getestet werden sollte<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Das Ergebnis des zweiten Tests war eine Niete. Das bedeutet, dass Testvariante #1 besser abgeschnitten hat als Testvariante #2. Anstatt das als Misserfolg zu werten, sind wird damit als Learning umgegangen. Es hat uns dabei geholfen, die Priorit\u00e4ten in der CRO-Strategie von COUP zu \u00fcberdenken. Beispielsweise w\u00fcrden wir die blaue Markenfarbe der gr\u00fcnen vorziehen und die Fahrt von A nach B erz\u00e4hlen, anstatt Promotions abzubilden.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Als n\u00e4chstes haben wir Testvariante #3 heran genommen und sie gegen Testvariante #1 ausgespielt. \u00c4hnlich wie beim zweiten Test, war das Ergebnis eine Niete- die Marge war hier allerdings gr\u00f6\u00dfer. Dadurch konnten wir die meisten Zweifel, die wir hatten, ausr\u00e4umen. Jetzt wussten wir, dass &#8222;schr\u00e4g&#8220; nichts f\u00fcr COUP ist und es am besten w\u00e4re, diesen Ansatz zu vermeiden.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e40a0 elementor-widget elementor-widget-spacer\" data-id=\"23e40a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b50b5fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b50b5fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcc5dcd\" data-id=\"dcc5dcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d4a11b elementor-widget elementor-widget-spacer\" data-id=\"0d4a11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-867e958 elementor-widget elementor-widget-heading\" data-id=\"867e958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fazit:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1345bf3 elementor-widget elementor-widget-text-editor\" data-id=\"1345bf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nach einem dreimonatigen AB-Testprojekt ist es uns gelungen, unseren Kunden COUP dabei zu unterst\u00fctzen, viel \u00fcber ihren Markt und ihre Nutzer zu lernen. Au\u00dferdem haben wir ihnen dabei geholfen, eine Grundlage f\u00fcr die Optimierung der Conversion Rate zu schaffen. Kurzum umfassen unsere Ergebnisse folgendes: <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15e1b227 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15e1b227\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3b98438a\" data-id=\"3b98438a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4263848c elementor-widget elementor-widget-counter\" data-id=\"4263848c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Erh\u00f6hung der CVR<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"20\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d992a4c elementor-widget elementor-widget-spacer\" data-id=\"4d992a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-29ea631d\" data-id=\"29ea631d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6badd5fd elementor-widget elementor-widget-counter\" data-id=\"6badd5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Testvarianten<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"3\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472daf6f elementor-widget elementor-widget-spacer\" data-id=\"472daf6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1ad62d1f\" data-id=\"1ad62d1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170602ed elementor-widget elementor-widget-counter\" data-id=\"170602ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Best\u00e4tigte Strategie zur Skalierung <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7d271d elementor-widget elementor-widget-spacer\" data-id=\"5a7d271d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4d13ec7d\" data-id=\"4d13ec7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5de2b9 elementor-widget elementor-widget-counter\" data-id=\"f5de2b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Gl\u00fccklicher Kunde<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-303ee048 elementor-widget elementor-widget-spacer\" data-id=\"303ee048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62642b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62642b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91fcde3\" data-id=\"91fcde3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e26c7f elementor-widget elementor-widget-text-editor\" data-id=\"7e26c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Was wir mit unserer Unterst\u00fctzung f\u00fcr COUP optimiert haben, war wichtig, aber ist nur ein kleiner Teil des App-Marketings. In F\u00e4llen wie diesem, empfehlen wir, auch Performance-Marketing-Kampagnen auszusteuern, um den Traffic zu erh\u00f6hen, den alle A\/B-Tests ben\u00f6tigen, um Ergebnisse mit hoher statistischer Signifikanz zu erreichen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Euch interessiert, wie wir anderen Kunden im <\/span><span style=\"font-weight: 400;\">Performance Marketing<\/span><span style=\"font-weight: 400;\"> unterst\u00fctzen? Bleibt dran!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5c4fab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5c4fab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cff5751\" data-id=\"cff5751\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26cb183 elementor-widget elementor-widget-spacer\" data-id=\"26cb183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6edbe elementor-widget elementor-widget-heading\" data-id=\"4e6edbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mehr \u00fcber App Store Optimierung lernen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3527e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3c3527e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/customlytics.com\/de\/marketing-services\/app-store-optimization\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">WEITERLESEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-709c4ab\" data-id=\"709c4ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2561ed4 elementor-widget elementor-widget-spacer\" data-id=\"2561ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16edee2 elementor-widget elementor-widget-heading\" data-id=\"16edee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interesse an diesem Marketing Service?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c047f1f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c047f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-grow\" href=\"https:\/\/customlytics.com\/de\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">KONTAKT AUFNEHMEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study \/ APP STORE OPTIMIERUNG Wie A\/B-Tests und Experimentieren hilfreiche Erkenntnisse f\u00fcr zuk\u00fcnftige ASO-Strategien liefern k\u00f6nnen Hintergrund: COUP war der f\u00fchrende Anbieter im Bereich der urbanen Mobilit\u00e4t. Ihr Angebot bestand aus einer App f\u00fcr die gemeinsame Nutzung von Elektrorollern (kurz: E-Scooter), die es den Nutzern m\u00f6glich machte, alle verf\u00fcgbaren E-Scooter in ihrer Umgebung zu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3380,"parent":2606,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-2829","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COUP: ASO Case Study &#8211; 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