{"id":4932,"date":"2020-06-03T08:11:35","date_gmt":"2020-06-03T08:11:35","guid":{"rendered":"https:\/\/customlytics.com\/?page_id=4932"},"modified":"2020-07-01T13:10:04","modified_gmt":"2020-07-01T13:10:04","slug":"deeplinking","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/marketing-infrastruktur\/deeplinking\/","title":{"rendered":"Deeplinking"},"content":{"rendered":"\t\t
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Deeplinking<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tApp Deeplinks sind im \u00fcbertragenen Sinne URLs (bzw. Website-Links) f\u00fcr Apps. Wie im regul\u00e4ren Web sorgen diese (Deep-) Links daf\u00fcr, dass der User automatisch genau zur richtigen Ansicht \/ Screen in der App geleitet wird. Die Anwendungsf\u00e4lle hierf\u00fcr sind \u00e4u\u00dferst vielf\u00e4ltig und in jedem Fall verbessert sich die Experience f\u00fcr den User beim Einsatz von Deeplinks drastisch.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Warum Sie Deeplinking f\u00fcr Ihre App brauchen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Stellen Sie sich einmal das Internet ohne Links (= URLs) vor. In diesem Szenario w\u00e4re eine sinnvolle Nutzung des Internets wohl gar nicht, oder nur sehr erschwert m\u00f6glich. Genau dieser Zustand ist aber bei erschreckend vielen Apps noch gang und g\u00e4be. Diese Apps unterst\u00fctzen kein Deeplinking und daher ist es unm\u00f6glich, auch nur die simpelsten Routing-Mechaniken innerhalb der App abzubilden. Ganz zu schweigen vom User Flow zwischen Mobile Web und App.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Das setzen wir f\u00fcr Sie um<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Wichtigkeit von Deeplinks f\u00fcr den User Flow an sich wird noch dadurch erg\u00e4nzt, dass sowohl Apple als auch Google stetig an neuen Features arbeiten<\/span>, <\/span>die allesamt ein korrektes Deeplinking Setup voraussetzen. Wir decken mit unserer jahrelangen Erfahrung in der Erstellung von Deeplinking-Konzepten f\u00fcr die verschiedensten Apps<\/span>, <\/span>alle der oben genannten Themenbereiche ab und beraten Sie gerne<\/span>,<\/span> um f\u00fcr Ihre App das optimale Deeplinking-Setup aufzusetzen. Besonders nennenswert sind hier die folgenden Themenbereiche:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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App Indexing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mithilfe von App Indexing<\/a><\/strong> <\/span>werden organische Suchergebnisse per Deeplink mit Inhalten aus der entsprechenden App direkt verkn\u00fcpft. In der Praxis m\u00fcssen hierzu einmal alle Verbindungen zwischen Website-URL und passender Ansicht in der App definiert werden. Diese \u201cRouting-Tabelle\u201d muss dann sowohl in der App als auch auf der zugeh\u00f6rigen Website hinterlegt werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Universal Deeplinks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSowohl Apple als auch Google forcieren mittlerweile mehr oder weniger stark die Umstellung jeglicher Deeplink-Strukturen auf Universal Deeplinks. Das sind im Prinzip nichts anderes als Deeplinks, die nach einem HTTP-Schema aufgesetzt sind,<\/span> bei dem die App direkt die URL der Website verarbeiten (und damit routen) kann.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Android Instant Apps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Android Instant Apps<\/a><\/strong> <\/span>sind der n\u00e4chste Schritt von Google, um die User Experiences zwischen Mobile Web und Apps weiter anzugleichen bzw. die Grenze dazwischen weiter verschwimmen zu lassen. Hierf\u00fcr wird bei einem Klick im Browser auf die organischen Suchergebnisse einer Android App, die f\u00fcr Instant Apps freigeschaltet ist, ein Teil der App direkt und ohne Umweg \u00fcber den Play Store angezeigt. So kann der User die App vorab testen und sogar die Hauptfunktionalit\u00e4ten der App bereits ohne expliziten Download der App benutzen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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iOS Spotlight Search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mit der Indizierung von iOS Apps f\u00fcr die App Spotlight Search<\/a><\/strong> <\/span>erm\u00f6glicht Apple das Durchsuchen von Apps direkt \u00fcber die eingebaute iOS Spotlight Suche auf dem Homescreen. Hier\u00fcber erreichbar sind dann alle vordefinierten Seiten in der Appdie mit einem spezifizierten Deeplink ausgestattet sind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sie m\u00f6chten Ihren App User Flow mit Deeplinking verbessern?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Deeplinking App Deeplinks sind im \u00fcbertragenen Sinne URLs (bzw. Website-Links) f\u00fcr Apps. Wie im regul\u00e4ren Web sorgen diese (Deep-) Links daf\u00fcr, dass der User automatisch genau zur richtigen Ansicht \/ Screen in der App geleitet wird. Die Anwendungsf\u00e4lle hierf\u00fcr sind \u00e4u\u00dferst vielf\u00e4ltig und in jedem Fall verbessert sich die Experience f\u00fcr den User beim Einsatz […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2616,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-4932","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nDeeplinking f\u00fcr Mobile Apps - Customlytics<\/title>\n<meta name=\"description\" content=\"User-Flows zwischen Mobile Web und mobile App mit Deeplinking verbessern. Wir beraten Sie zu Deferred Deeplinks, App Indexing, Universal Deeplinks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customlytics.com\/de\/marketing-infrastruktur\/deeplinking\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deeplinking f\u00fcr Mobile Apps - Customlytics\" \/>\n<meta property=\"og:description\" content=\"User-Flows zwischen Mobile Web und mobile App mit Deeplinking verbessern. Wir beraten Sie zu Deferred Deeplinks, App Indexing, Universal Deeplinks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customlytics.com\/de\/marketing-infrastruktur\/deeplinking\/\" \/>\n<meta property=\"og:site_name\" content=\"Customlytics\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-01T13:10:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/20200217_icons_dynamic_subservices_BK_Deeplinking-1024x909.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-infrastruktur\\\/deeplinking\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-infrastruktur\\\/deeplinking\\\/\",\"name\":\"Deeplinking f\u00fcr Mobile Apps - Customlytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-infrastruktur\\\/deeplinking\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-infrastruktur\\\/deeplinking\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20200217_icons_dynamic_subservices_BK_Deeplinking-1024x909.png\",\"datePublished\":\"2020-06-03T08:11:35+00:00\",\"dateModified\":\"2020-07-01T13:10:04+00:00\",\"description\":\"User-Flows zwischen Mobile Web und mobile App mit Deeplinking verbessern. 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