{"id":4950,"date":"2020-06-24T11:37:30","date_gmt":"2020-06-24T11:37:30","guid":{"rendered":"https:\/\/customlytics.com\/?page_id=4950"},"modified":"2025-07-30T14:00:52","modified_gmt":"2025-07-30T14:00:52","slug":"mobile-attribution-tracking","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/marketing-infrastruktur\/mobile-attribution-tracking\/","title":{"rendered":"Attribution Tracking"},"content":{"rendered":"\t\t
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Attribution Tracking<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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F\u00fcr den sinnvollen Zugriff auf das Werbe-Inventar namhafter Anbieter wie Google AdWords, Facebook oder Twitter ist Attribution Tracking unabdingbar. Aus dem Attribution Tracking Tool k\u00f6nnen tiefgreifende Reports zum Verhalten der User in Eurer App sowie der Performance Eurer Werbekampagnen generiert & visualisiert werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Was Sie brauchen. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ein ma\u00dfgeschneidertes App Tracking Konzept und die Auswahl des richtigen technischen Anbieters ist die notwendige Grundlage f\u00fcr jegliche App Marketing Ma\u00dfnahmen. Nur so hat man die volle Kontrolle \u00fcber die Performance von Werbekampagnen und sammelt alle n\u00f6tigen KPIs, um \u00fcberhaupt erst relevantes Marketing betreiben zu k\u00f6nnen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Das setzen wir f\u00fcr Sie um. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jeder Attribution Tracking Provider hat spezifische St\u00e4rken und Schw\u00e4chen (Features, Innovationen, Technologie, Pricing,…). Damit bietet sich nat\u00fcrlich f\u00fcr all die unterschiedlichen Use Cases (mobile Apps) nicht gleicherma\u00dfen jeder Provider an. Schlussendlich spielt dann auch noch der eigentliche Anwendungsfall, bzw. die Marketing-Strategie eine gro\u00dfe Rolle bei der Auswahl des Providers (Fokus auf Paid Social, In-App-Advertising, Mobile Web,…).<\/p>\n

Wir helfen Ihnen bei der Auswahl einer der zahlreichen Tracking-Provider anhand Ihrer individuellen Anforderungen und unterst\u00fctzen Sie bei den Vertragsverhandlungen sowie der Integration des SDKs. Dar\u00fcber hinaus erstellen wir ein umfassendes und ma\u00dfgeschneidertes Tracking-Konzept, mit dem Sie alle f\u00fcr Ihr Business relevanten Metriken in den Apps tracken und analysieren k\u00f6nnen.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marketing Kampagnen mit App-Events optimieren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ein ma\u00dfgeschneidertes App Tracking Konzept und die Auswahl des richtigen technischen Anbieters ist die Grundlage f\u00fcr jegliche App Marketing Ma\u00dfnahmen. Nur so hat man die volle Kontrolle \u00fcber die <\/span>Performance von Werbekampagnen<\/span><\/a> und sammelt alle n\u00f6tigen KPIs, um relevantes Marketing betreiben zu k\u00f6nnen. Als Marketing Manager m\u00fcssen Sie in der Lage sein, mehrere Traffic-Quellen auf einen Blick innerhalb Ihres Attribution Tool-Dashboards zu vergleichen.\u00a0<\/span><\/p>

Aus dem eigentlichen App Tracking Tool k\u00f6nnen dann tiefgreifende Reports zum Verhalten der User in Ihrer App sowie der Performance Ihrer Werbekampagnen generiert werden. Moderne Mobile App Tracking Anbieter bilden den gesamten Conversion-Funnel vom Klick (oder View) auf das Werbemittel \u00fcber den eigentlichen Install bis hin zu allen darauf folgenden Events in der App (User-Verhalten) und dem letztendlichen Conversion-Event ab. Ohne die\u00a0 Messbarmachung des gesamten Conversion-Funnels, k\u00f6nnen keinerlei Aussagen und Entscheidungen basierend auf dem ROI getroffen werden.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Dashboard example image from Adjust<\/a><\/strong><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Messbarmachung von User Verhalten in Ihrer App<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Moderne Mobile App Tracking Anbieter bilden den gesamten Conversion-Funnel vom Klick (oder View) auf das Werbemittel \u00fcber den eigentlichen Install bis hin zu allen darauf folgenden Events in der App (User-Verhalten) und dem letztendlichen Conversion-Event (z.B. dem Purchase) ab. Ohne die Messbarmachung des gesamten Conversion-Funnels, k\u00f6nnen keinerlei Aussagen und Entscheidungen basierend auf dem ROI (wieviel kostet mich die Akquise eines Users vs. wieviel Umsatz generiert er anschlie\u00dfend) getroffen werden. Au\u00dferdem gew\u00e4hrleisten die Tracking-Provider, mithilfe von komplexen Fingerprinting Methoden, erst die korrekte At\u00adtri\u00adbu\u00adie\u00adrung des Users zu dem jeweiligen Werbemittel \u00fcber das er generiert wurde (da zumindest der App Store im Hinblick auf die Install-Quelle, weiterhin eine Black Box ist).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Integrations Service f\u00fcr Attribution Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wir helfen Ihnen bei der Auswahl einer der zahlreichen Tracking-Provider anhand Ihrer individuellen Anforderungen und unterst\u00fctzen Sie bei den Vertragsverhandlungen sowie der Integration des SDKs.\u00a0<\/span><\/p>

Dar\u00fcber hinaus erstellen wir ein umfassendes und ma\u00dfgeschneidertes Tracking-Konzept, mit dem Sie alle f\u00fcr Ihr Business relevanten Metriken in den Apps tracken und analysieren k\u00f6nnen. <\/span>Unser technischer Integrationsservice umfasst die Vorbereitung der Integration f\u00fcr Ihre Entwickler, die Unterst\u00fctzung bei der Integration des Attribution-Tools und den Abschluss der Integration mit einer QA (Quality Assurance). Dar\u00fcber hinaus unterst\u00fctzen wir Sie bei der Account Struktur und Namenskonventionen, der Anbindung von Kan\u00e4len und k\u00f6nnen sogar ein Data Warehouse darauf aufbauen.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Den richtigen Tool-Anbieter finden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ihr App-Marketing mit Daten und Automatisierung zu optimieren, ist bei uns g\u00e4ngige Praxis. Dazu empfehlen und arbeiten wir mit diesen Tools:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sie m\u00f6chten Ihren App Conversion Funnel messbar machen? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSETZEN WIR UM!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Attribution Tracking F\u00fcr den sinnvollen Zugriff auf das Werbe-Inventar namhafter Anbieter wie Google AdWords, Facebook oder Twitter ist Attribution Tracking unabdingbar. Aus dem Attribution Tracking Tool k\u00f6nnen tiefgreifende Reports zum Verhalten der User in Eurer App sowie der Performance Eurer Werbekampagnen generiert & visualisiert werden. KONTAKT Was Sie brauchen. Ein ma\u00dfgeschneidertes App Tracking Konzept und […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2616,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-4950","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nMobile Attribution Tracking - 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