{"id":4965,"date":"2020-06-29T11:00:06","date_gmt":"2020-06-29T11:00:06","guid":{"rendered":"https:\/\/customlytics.com\/?page_id=4965"},"modified":"2023-05-19T09:23:08","modified_gmt":"2023-05-19T09:23:08","slug":"performance-marketing","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/","title":{"rendered":"Performance Marketing"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Performance Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Wir \u00fcbernehmen die Gestaltung und auf Wunsch die gesamte Umsetzung und Steuerung Euerer Performance App Marketing Strategie. Wir beraten, erstellen und steuern f\u00fcr Euch Eure Multichannel-Kampagnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Warum Ihr Performance Marketing f\u00fcr Eure App braucht<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Performance Marketing ist die Grundlage f\u00fcr die Erweiterung Eures Kundenstamms und die St\u00e4rkung der Awareness f\u00fcr Euer Produkt und Eure Marke. Es beschreibt typischerweise alle Ma\u00dfnahmen, die darauf abzielen, Nutzer mit Hilfe messbarer Marketingkan\u00e4le zu gewinnen und zu binden. Alle diese Aktivit\u00e4ten erfordern ein Tracking-Setup innerhalb Eurer App.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Das setzen wir f\u00fcr Euch um\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Media Buying ist sehr komplex und h\u00e4ngt von der Marketingstrategie, dem Produkt und der Marktsituation ab. Hier setzen wir mit unserem umfassenden Service an: Von der Strategieentwicklung \u00fcber die Auswahl der mobilen App Traffic-Kan\u00e4le bis hin zur Optimierung der Kampagnen und dem Reporting – wir haben alles im Griff. Gemeinsam mit unseren Kunden entwickeln wir die richtige Performance-Strategie, beraten \u00fcber die besten und zuverl\u00e4ssigsten Traffic-Quellen und minimieren Verluste durch betr\u00fcgerischen Traffic. All diese Aktivit\u00e4ten erfordern ein einwandfreies Attributions-Tracking in der Infrastruktur, damit Ihr die Klicks, Installationen und Ereignisse, die aus Euren Owned Media-Aktivit\u00e4ten resultieren, erhalten k\u00f6nnt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

User Acquisition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Paid Social<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

F\u00fcr viele Mobile Marketing Manager sind bei der Planung der Marketing Strategie oftmals die gro\u00dfen sozialen Netzwerke wie Facebook<\/a> oder Twitter<\/a> erste Anlaufstelle, wenn sie Performance Marketing Kampagnen f\u00fcr ihre Apps aufsetzen wollen. Dementsprechend \u00fcberlaufen sind diese Anbieter und der Preis f\u00fcr einen guten Install ist sehr hoch. Hier kommt es dann auf die richtige Ausrichtung und Optimierung der Kampagne an, um aus der Masse herauszustechen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Paid Search<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Mobile Marketer sollten die bezahlte Suche von Google und Apple nutzen, um Traffic und Conversions zu steigern. Mit Google App Campaigns k\u00f6nnen mobile Kampagnen auf den vielf\u00e4ltigen App- und Web-Funktionen von Google durchgef\u00fchrt werden. Im App Store k\u00f6nnen App-Publisher Apple Search Ads f\u00fcr Werbung nutzen. Hier werden Apps gegen Bezahlung noch vor den organischen Suchergebnissen angezeigt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

RTB (Real-Time-Bidding)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ein gro\u00dfer Trend im App Marketing sind RTB-Plattformen, die programmatische Werbeplatzierungen anbieten. Viele Anbieter haben sich speziell auf den Einkauf von Installs bei den gro\u00dfen SSPs (Supply Side Platforms) spezialisiert. Sie geben Gebote f\u00fcr Werbeinventar an sogenannten Ad Exchanges ab. So k\u00f6nnen sie automatisiert Traffic von einer Vielzahl verschiedener Apps kaufen. Die verschiedenen Anbieter in diesem Bereich konkurrieren miteinander, indem sie ihre firmeneigenen Algorithmen sowie maschinelles Lernen einsetzen, um die richtigen Nutzer zu finden, die ein Gebot auf die Auktionen abgeben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Werbenetzwerke (In-App \/ Non-Incent)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tKlassische Werbenetzwerke, die direkt an eine m\u00f6glichst gro\u00dfe Anzahl an Publisher Apps angebunden sind, stellen heute immer noch die gr\u00f6\u00dfte Quelle an In-App-Traffic dar. Leider ist diese Traffic-Quelle auch die intransparenteste und so kann man die wirkliche Herkunft des eingekauften Traffics nur in den seltensten F\u00e4llen zur\u00fcckverfolgen.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

App Retargeting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sobald man mehrere Tausend Installationen f\u00fcr seine App verzeichnen kann, sollte man auch direkt \u00fcber die Wiederansprache (App Retargeting) der neu gewonnenen User nachdenken. Wir helfen Euch dabei, bestehende App-Nutzer mit Hilfe von Retargeting-Anbietern anzusprechen. App Retargeting sollte zus\u00e4tzlich zu Euren bestehenden mCRM-Kampagnen eingesetzt werden, bei deren Einrichtung und Optimierung k\u00f6nnen wir Euch auch unterst\u00fctzen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Mobile Ad Fraud<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Auch beim App Marketing ist Betrug ein leidiges Thema und es gibt viele Arten von Fraud beim Einkauf von mobilem Traffic (Botnetzwerke, Click Fraud, Claiming von organischem Traffic,\u2026). Daher ist es absolut unabdingbar, dass Ihr beim Einkauf von App Traffic die offensichtlichsten Anzeichen von Betrug im Auge behaltet. Wir stehen Euch hier gerne beratend zur Seite, damit Euer Marketing Budget gut angelegt ist und nicht in die Tasche von Betr\u00fcgern wandert. Die richtige Kampagnensteuerung kann eine komplexe Angelegenheit sein. Deswegen bieten wir Euch als Performance App Marketing Partner ein Rundum-Sorglos-Paket an. Wir sind Euch gerne bei der Auswahl des f\u00fcr Euch individuell geeigneten Paketes behilflich.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Projekt Prozess<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Lasst uns eure Performance-Marketing-Kampagnen optimieren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Performance Marketing Wir \u00fcbernehmen die Gestaltung und auf Wunsch die gesamte Umsetzung und Steuerung Euerer Performance App Marketing Strategie. Wir beraten, erstellen und steuern f\u00fcr Euch Eure Multichannel-Kampagnen. KONTAKT Warum Ihr Performance Marketing f\u00fcr Eure App braucht Performance Marketing ist die Grundlage f\u00fcr die Erweiterung Eures Kundenstamms und die St\u00e4rkung der Awareness f\u00fcr Euer Produkt […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2618,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-4965","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nPerformance Marketing - Customlytics<\/title>\n<meta name=\"description\" content=\"Performance Marketing L\u00f6sungen f\u00fcr mobile Apps. Konzeption und Umsetzung von Paid Social, Facebook, Instagram, Snapchat, Paid Search, Retargeting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance Marketing - Customlytics\" \/>\n<meta property=\"og:description\" content=\"Performance Marketing L\u00f6sungen f\u00fcr mobile Apps. Konzeption und Umsetzung von Paid Social, Facebook, Instagram, Snapchat, Paid Search, Retargeting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Customlytics\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-19T09:23:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/20200217_icons_dynamic_subservices_BK_Performance-Marketing-1024x908.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/performance-marketing\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/performance-marketing\\\/\",\"name\":\"Performance Marketing - Customlytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/performance-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/performance-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20200217_icons_dynamic_subservices_BK_Performance-Marketing-1024x908.png\",\"datePublished\":\"2020-06-29T11:00:06+00:00\",\"dateModified\":\"2023-05-19T09:23:08+00:00\",\"description\":\"Performance Marketing L\u00f6sungen f\u00fcr mobile Apps. Konzeption und Umsetzung von Paid Social, Facebook, Instagram, Snapchat, Paid Search, Retargeting.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/performance-marketing\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/performance-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/performance-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20200217_icons_dynamic_subservices_BK_Performance-Marketing-1024x908.png\",\"contentUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20200217_icons_dynamic_subservices_BK_Performance-Marketing-1024x908.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/performance-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Services\",\"item\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Performance Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\",\"name\":\"Customlytics\",\"description\":\"Full-Service App Marketing Agency & Consultancy\",\"publisher\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/customlytics.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#organization\",\"name\":\"Customlytics\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/primary-logo-C.png\",\"contentUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/primary-logo-C.png\",\"width\":3751,\"height\":918,\"caption\":\"Customlytics\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Performance Marketing - Customlytics","description":"Performance Marketing L\u00f6sungen f\u00fcr mobile Apps. Konzeption und Umsetzung von Paid Social, Facebook, Instagram, Snapchat, Paid Search, Retargeting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/","og_locale":"de_DE","og_type":"article","og_title":"Performance Marketing - Customlytics","og_description":"Performance Marketing L\u00f6sungen f\u00fcr mobile Apps. Konzeption und Umsetzung von Paid Social, Facebook, Instagram, Snapchat, Paid Search, Retargeting.","og_url":"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/","og_site_name":"Customlytics","article_modified_time":"2023-05-19T09:23:08+00:00","og_image":[{"url":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/20200217_icons_dynamic_subservices_BK_Performance-Marketing-1024x908.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"5\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/","url":"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/","name":"Performance Marketing - Customlytics","isPartOf":{"@id":"https:\/\/customlytics.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/#primaryimage"},"image":{"@id":"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/20200217_icons_dynamic_subservices_BK_Performance-Marketing-1024x908.png","datePublished":"2020-06-29T11:00:06+00:00","dateModified":"2023-05-19T09:23:08+00:00","description":"Performance Marketing L\u00f6sungen f\u00fcr mobile Apps. Konzeption und Umsetzung von Paid Social, Facebook, Instagram, Snapchat, Paid Search, Retargeting.","breadcrumb":{"@id":"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/#primaryimage","url":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/20200217_icons_dynamic_subservices_BK_Performance-Marketing-1024x908.png","contentUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/20200217_icons_dynamic_subservices_BK_Performance-Marketing-1024x908.png"},{"@type":"BreadcrumbList","@id":"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/customlytics.com\/de\/"},{"@type":"ListItem","position":2,"name":"Marketing Services","item":"https:\/\/customlytics.com\/de\/marketing-services\/"},{"@type":"ListItem","position":3,"name":"Performance Marketing"}]},{"@type":"WebSite","@id":"https:\/\/customlytics.com\/de\/#website","url":"https:\/\/customlytics.com\/de\/","name":"Customlytics","description":"Full-Service App Marketing Agency & Consultancy","publisher":{"@id":"https:\/\/customlytics.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/customlytics.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/customlytics.com\/de\/#organization","name":"Customlytics","url":"https:\/\/customlytics.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/customlytics.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/primary-logo-C.png","contentUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/primary-logo-C.png","width":3751,"height":918,"caption":"Customlytics"},"image":{"@id":"https:\/\/customlytics.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/4965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/comments?post=4965"}],"version-history":[{"count":24,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/4965\/revisions"}],"predecessor-version":[{"id":16568,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/4965\/revisions\/16568"}],"up":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2618"}],"wp:attachment":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/media?parent=4965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}