{"id":4967,"date":"2020-07-01T13:16:00","date_gmt":"2020-07-01T13:16:00","guid":{"rendered":"https:\/\/customlytics.com\/?page_id=4967"},"modified":"2021-10-28T09:05:19","modified_gmt":"2021-10-28T09:05:19","slug":"mobile-product-analytics","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/produkt-management\/mobile-product-analytics\/","title":{"rendered":"Produkt Analytics"},"content":{"rendered":"\t\t
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Produkt Analytics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDas Marketing f\u00fcr mobile Apps erfolgt heutzutage datengesteuert. Da App Marketing im Wesentlichen Produktmarketing ist, sind Marketing- und Produkt Manager auf die Daten aus der App Produktanalyse angewiesen, um Erkenntnisse f\u00fcr das Marketing zu gewinnen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Warum Sie Produkt Analytics f\u00fcr Ihre App brauchen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Der Einbau eines App Analytics Tools kann f\u00fcr viele Anwendungsf\u00e4lle eine sinnvolle E<\/span>rg\u00e4nzung zum bestehenden<\/span> Tracking<\/span><\/a> und \/ oder <\/span>mCRM Setup<\/span><\/a> sein. Um Engagement, Retention und die generelle User Experience zu messen, sollte jede App mindestens ein Analyse Tool nutzen. Der gr\u00f6\u00dfte Unterschied zu einem reinen App Tracking Tool<\/span>,<\/span> ist die ganzheitliche Auswertung jeglicher User-Aktivit\u00e4ten. Weniger die Messbarmachung von Marketing Kampagnen. Daf\u00fcr lassen sich mit all den gesammelten User-Daten m\u00e4chtige Reports und Funnel-Analysen erstellen. Dies setzt ein gut durchdachtes Analytics Setup voraus. Die Mehrzahl der App Analytics Tools lassen sich in die Kategorien qualitativ und quantitativ kategorisieren.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Das setzen wir f\u00fcr Sie um<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSie m\u00f6chten mit App Analytics loslegen? Wir greifen Ihnen hier gerne unter die Arme. Sowohl bei grundlegenden Fragen<\/span>,<\/span> wie der Auswahl des Analytics-Providers anhand Ihrer individuellen Anforderungen <\/span> Integration des SDK. <\/span>Als auch<\/span> bei der Umsetzung eines ma\u00dfgeschneiderten Analytics-Konzeptes.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quantitative App Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMithilfe von qualitativen App Analytics Tools k\u00f6nnen Produktteams das Verhalten von Usern in der mobilen App visualisieren und analysieren. Mobile Profis nutzen quantitative Analysen, um faktenbasierte Erkenntnisse \u00fcber bestimmte Benutzeraktionen, Nutzungstrends, Retention und Conversion zu erhalten. <\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Qualitative App Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUm eine datenbasierte Produktstrategie zu entwickeln, verwenden Produktteams qualitative Analyseergebnisse, um die Produkt-Roadmap zu sch\u00e4rfen. Um eine gute UX zu entwickeln, m\u00fcssen sie wissen<\/span>,<\/span> wie Benutzer mit der mobilen App interagieren, wie und ob bestimmte Features verwendet werden. <\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Image taken from UXCam<\/a><\/strong><\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Datenbasiertes Mobile Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Am bekanntesten und gr\u00f6\u00dften hat sich Google<\/strong> Firebase<\/strong><\/a><\/span> auch als Analysetool f\u00fcr Apps etabliert. Andere Anbieter sind zum Beispiel Amplitude<\/a>,<\/strong> Countly<\/a> <\/strong><\/span>oder Mixpanel<\/a>.<\/span><\/strong> Jeweils mit eigenen St\u00e4rken und Schw\u00e4chen. Ein sehr interessanter Neuzugang ist Firebase Analytics<\/a><\/strong><\/span> (ebenfalls von Google).\u00a0<\/p>

Dar\u00fcber hinaus gibt es eine Reihe weiterer Tools, wie UXCam<\/a><\/strong><\/span> oder Glassbox<\/a><\/strong><\/span>, die Screen Recordings von User Sessions aufzeichnen und zu den qualitativen Analysetools z\u00e4hlen.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Den richtigen Tool-Anbieter finden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ihr App Marketing mit Daten und Automatisierung zu optimieren, ist bei uns g\u00e4ngige Praxis. Dazu empfehlen und arbeiten wir mit diesen Tools: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"mixpanel\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"NewRelic\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"uxcam\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\nJetzt mit Mobile App Analytics loslegen!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Produkt Analytics Das Marketing f\u00fcr mobile Apps erfolgt heutzutage datengesteuert. Da App Marketing im Wesentlichen Produktmarketing ist, sind Marketing- und Produkt Manager auf die Daten aus der App Produktanalyse angewiesen, um Erkenntnisse f\u00fcr das Marketing zu gewinnen. KONTAKT Warum Sie Produkt Analytics f\u00fcr Ihre App brauchen Der Einbau eines App Analytics Tools kann f\u00fcr viele […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2620,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-4967","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nMobile App Analytics - Customlytics<\/title>\n<meta name=\"description\" content=\"Beratung zur Produkt Managment Ihrer mobilen Apps. Auswahl und technischen Integration eines Analytics Tools wie Google Analytics, Amplitude, Mixpanel, Countly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customlytics.com\/de\/produkt-management\/mobile-product-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile App Analytics - Customlytics\" \/>\n<meta property=\"og:description\" content=\"Beratung zur Produkt Managment Ihrer mobilen Apps. Auswahl und technischen Integration eines Analytics Tools wie Google Analytics, Amplitude, Mixpanel, Countly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customlytics.com\/de\/produkt-management\/mobile-product-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Customlytics\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-28T09:05:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/02\/20200217_icons_dynamic_subservices_BK_Mobile-App-Analytics-1024x909.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/produkt-management\\\/mobile-product-analytics\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/produkt-management\\\/mobile-product-analytics\\\/\",\"name\":\"Mobile App Analytics - Customlytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/produkt-management\\\/mobile-product-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/produkt-management\\\/mobile-product-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/20200217_icons_dynamic_subservices_BK_Mobile-App-Analytics-1024x909.png\",\"datePublished\":\"2020-07-01T13:16:00+00:00\",\"dateModified\":\"2021-10-28T09:05:19+00:00\",\"description\":\"Beratung zur Produkt Managment Ihrer mobilen Apps. 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