{"id":4975,"date":"2020-07-01T08:32:39","date_gmt":"2020-07-01T08:32:39","guid":{"rendered":"https:\/\/customlytics.com\/?page_id=4975"},"modified":"2023-05-18T11:12:08","modified_gmt":"2023-05-18T11:12:08","slug":"app-store-optimization","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/marketing-services\/app-store-optimization\/","title":{"rendered":"App Store Optimierung"},"content":{"rendered":"\t\t
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App Store Optimierung (ASO)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unsere umfangreiche Erfahrung im Bereich der App Store Optimierung unterst\u00fctzt Euch bei der Abdeckung des gesamten ASO-Prozesses, angefangen bei der Keyword-Analyse bis hin zum Design und der Erstellung von visuellen Komponenten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Warum Ihr ASO braucht<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die beiden wichtigsten Distributionskan\u00e4le f\u00fcr mobile Apps, um gefunden und installiert zu werden, sind der Google Play Store und der Apple App Store f\u00fcr Android- bzw. iOS-Apps. Zusammen hosten sie bisher fast 5 Millionen Apps – ein Indikator f\u00fcr den intensiven Wettbewerb in der mobilen Branche. Ohne die richtigen Setups und klare Strategien wird Eure App diesem Wettbewerb wahrscheinlich zum Opfer fallen – und die effektivste Ma\u00dfnahme ist ASO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Das setzen wir f\u00fcr Euch um<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Im Allgemeinen maximiert ASO die F\u00e4higkeit, Installationen Eurer App im App-Store zu generieren. In der Praxis sind daf\u00fcr zwei Arten von Strategien erforderlich:<\/p>

Organische Sichtbarkeit oder Traffic-Optimierung:<\/strong><\/p>

Durch die Nutzung der App Store Suche (\u00fcber Keyword-Optimierung) und App Store Browse k\u00f6nnen unsere ASO-Strategien die Sichtbarkeit Eurer App bei Nutzern deutlich erh\u00f6hen, und zwar ohne jegliche Hilfe durch Werbung. ASO ist quasi umsonst.<\/p>

Optimierung der Conversion Rate (CRO):<\/strong><\/p>

Sowohl organischer als auch bezahlter Traffic landen ohnehin auf der Produktseite. Entscheidend ist es, ihn in Conversions umzuwandeln. Mit einem systematischen Ansatz k\u00f6nnen wir Eurer App helfen, auch die Conversion Rate zu verbessern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ASO Kunden<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\"<\/figure>

Sichtbarkeit<\/h3>

Um diese Strategien umzusetzen, helfen wir Euch, ma\u00dfgeschneiderte Workflows zu entwickeln und auszuf\u00fchren, die am besten zu Eurer App passen. Wir f\u00fchren Keyword-Recherche durch, um die besten Keywords f\u00fcr Eure App zu finden, und sorgen dann daf\u00fcr, dass Eure App im Laufe der Zeit f\u00fcr diese Keywords am besten platziert wird (In-App-Store Suche) Wir erh\u00f6hen die Chancen Eurer App, von Apple und Google gefeatured zu werden. Wir helfen au\u00dferdem dabei, die Platzierung in den Top-Charts sowie in \u00e4hnlichen App Cards zu erh\u00f6hen (In-App-Store Browse).<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Conversion<\/h3>

Wir entwerfen und produzieren App Store Assets f\u00fcr Eure App, sowohl visuelle als auch textliche Elemente, um die CVR zu erh\u00f6hen. Dar\u00fcber hinaus erstellen und f\u00fchren wir AB-Tests f\u00fcr Eure App durch, um die CVR schrittweise zu maximieren. Dar\u00fcber hinaus unterst\u00fctzen wir Euch bei der Steigerung Eurer App Store-Bewertungen und -Rezensionen, die sowohl f\u00fcr die Sichtbarkeit als auch f\u00fcr die CVR eine Rolle spielen.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Lokalisierung<\/h3>

Wir decken die verbreiteten Sprachen Englisch, Deutsch, Franz\u00f6sisch, Italienisch, Russisch und Arabisch ab. Jede Art von Lokalisierungs-Support, die Ihr f\u00fcr diese Sprachen ben\u00f6tigen, k\u00f6nnen wir intern anbieten. F\u00fcr weitere Sprachen stimmen wir uns gerne mit Euren lokalen Teams ab, damit wir Eure Sprachkenntnisse und unser ASO-Wissen optimal kombinieren k\u00f6nnen.\n\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Erfolg durch gutes Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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F\u00fcr viele unserer Kunden haben wir schon viele erfolgreiche Werbemittel erstellt. Unser internes Designteam arbeitet mit unseren Consultants zusammen, um optisch ansprechende App Store Screenshots, Feature-Grafiken und Videos zu erstellen, die zu Eurem Branding und Euren W\u00fcnschen passen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"jelb<\/figure><\/div>
\"coup<\/figure><\/div>
\"CODECHECKASO\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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Case Studies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unsere Case Studies erz\u00e4hlen Euch die Erfolgsstories unserer nationalen und internationalen Kunden. Wir helfen Euch, Eure mobile Marketing-Infrastruktur zu erweitern und gleichzeitig Eure strategischen Gesch\u00e4ftsziele zu erreichen. Schaut doch mal rein, um einige der Projekte zu sehen, die wir f\u00fcr mobile Apps aus verschiedenen Branchen umgesetzt haben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Projektprozess<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Den richtigen Tool-Anbieter finden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unsere Devise ist es, mit Daten und Automatisierung Resultate zu erzielen. Hier sind die Top-Picks, die wir verwenden und die wir auch Euch empfehlen w\u00fcrden:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mehr Visibilit\u00e4t f\u00fcr Eure Android und iOS App<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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App Store Optimierung (ASO) Unsere umfangreiche Erfahrung im Bereich der App Store Optimierung unterst\u00fctzt Euch bei der Abdeckung des gesamten ASO-Prozesses, angefangen bei der Keyword-Analyse bis hin zum Design und der Erstellung von visuellen Komponenten. KONTAKT Warum Ihr ASO braucht Die beiden wichtigsten Distributionskan\u00e4le f\u00fcr mobile Apps, um gefunden und installiert zu werden, sind der […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2618,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-4975","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nApp Store Optimierung - Customlytics<\/title>\n<meta name=\"description\" content=\"App-Store-Optimierung (ASO) f\u00fcr iOS und Android. 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