{"id":6169,"date":"2020-08-13T14:15:59","date_gmt":"2020-08-13T14:15:59","guid":{"rendered":"https:\/\/customlytics.com\/?page_id=6169"},"modified":"2023-05-18T12:03:58","modified_gmt":"2023-05-18T12:03:58","slug":"retention-campaign-management","status":"publish","type":"page","link":"https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/","title":{"rendered":"Retention Kampagnenmanagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6169\" class=\"elementor elementor-6169\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34abd27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34abd27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e75c5d\" data-id=\"1e75c5d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c68ea97 elementor-widget elementor-widget-spacer\" data-id=\"c68ea97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32e75f elementor-widget elementor-widget-heading\" data-id=\"d32e75f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Management von Retention Kampagnen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf41b1 elementor-widget elementor-widget-text-editor\" data-id=\"dcf41b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nachdem eine App erfolgreich Nutzer gewonnen hat, beginnt die eigentliche Arbeit. Apps stehen dann vor der Herausforderung, mit zielgruppengerechtem und relevantem Bestandskundenmarketing, Nutzer langfristig zu binden und die Retention-Kurve zu heben. Der Schl\u00fcssel zum Erfolg liegt in der pers\u00f6nlichen Kommunikation mit Nutzern \u00fcber alle mobilen Kommunikationskan\u00e4le hinweg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf92514 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"cf92514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/customlytics.com\/de\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">KONTAKT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9946726 elementor-widget elementor-widget-spacer\" data-id=\"9946726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c76e0c6\" data-id=\"c76e0c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdfcd5e elementor-widget elementor-widget-image\" data-id=\"bdfcd5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"908\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Retention-Campaign-Management-Icon-Large-1024x908.png\" class=\"attachment-large size-large wp-image-6171\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Retention-Campaign-Management-Icon-Large-1024x908.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Retention-Campaign-Management-Icon-Large-300x266.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Retention-Campaign-Management-Icon-Large-768x681.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Retention-Campaign-Management-Icon-Large-1536x1363.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Retention-Campaign-Management-Icon-Large-2048x1817.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2580482 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2580482\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21b45dd\" data-id=\"21b45dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e96159e elementor-widget elementor-widget-spacer\" data-id=\"e96159e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433eae8 elementor-widget elementor-widget-heading\" data-id=\"433eae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Warum Ihr Retention Kampagnen f\u00fcr Euer mobiles Produkt braucht<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9dd111 elementor-widget elementor-widget-text-editor\" data-id=\"e9dd111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 18px; font-weight: 400; background-color: transparent;\">Neue App-Nutzer \u00fcber die <\/span><span style=\"font-size: 18px; background-color: transparent; text-decoration-line: underline;\"><strong><a href=\"https:\/\/customlytics.com\/de\/marketing-services\/app-store-optimization\/\">App Store Optimierung<\/a><\/strong><\/span><span style=\"font-size: 18px; background-color: transparent;\"> oder mit <\/span><span style=\"font-size: 18px; background-color: transparent; text-decoration-line: underline;\"><strong><a href=\"https:\/\/customlytics.com\/de\/marketing-services\/performance-marketing\/\">Performance Marketing<\/a><\/strong><\/span><span style=\"font-size: 18px; background-color: transparent;\"> zu gewinnen, ist nur der Anfang. Acht von zehn Nutzern sind drei Tage nach dem App-Install inaktiv. Nach 30 Tagen liegt die Retention-Rate gerade noch bei 10 Prozent. Wenn diese User kostspielig \u00fcber Werbekampagnen eingekauft wurden, verbrennt das bares Marketingbudget. Das Ziel ist, die Steigerung der App Nutzung und User-Retention mit <\/span><span style=\"font-size: 18px; font-weight: 400; background-color: transparent;\">mit <\/span><span style=\"font-size: 18px; background-color: transparent; text-decoration-line: underline;\"><strong><a href=\"https:\/\/customlytics.com\/de\/marketing-infrastruktur\/mobile-crm\/\">CRM-Ma\u00dfnahmen<\/a><\/strong><\/span><span style=\"font-size: 18px; background-color: transparent;\">. Die Integration eines CRM-Tools bildet hier die technische Grundlage, um relevante und auf die Nutzer zugeschnittenen Inhalte zu kommunizieren. Darauf aufbauend gilt es dann, die Kommunikation mit den Nutzern w\u00e4hrend des gesamten User-Lifecycles auf diversen Kan\u00e4len aufrecht zu erhalten.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53dda46 elementor-widget elementor-widget-spacer\" data-id=\"53dda46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42f7a7a\" data-id=\"42f7a7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d61593 elementor-widget elementor-widget-spacer\" data-id=\"0d61593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-924e981 elementor-widget elementor-widget-image\" data-id=\"924e981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"981\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/DE-1024x981.png\" class=\"attachment-large size-large wp-image-6175\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/DE-1024x981.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/DE-300x287.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/DE-768x735.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/DE-1536x1471.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/DE-2048x1961.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30676f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30676f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aecfa5\" data-id=\"1aecfa5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-024f6c1 elementor-widget elementor-widget-spacer\" data-id=\"024f6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bedc06f elementor-widget elementor-widget-heading\" data-id=\"bedc06f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Das setzen wir f\u00fcr Euch um<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9ad4f elementor-widget elementor-widget-heading\" data-id=\"7b9ad4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kampagnenstrategie und Konzeptionierung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de9ffdb elementor-widget elementor-widget-text-editor\" data-id=\"de9ffdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Erfolgreiche Retention-Kampagnen f\u00fcr Apps haben zwei Dinge gemein: eine durchdachte Strategie und einen durchf\u00fchrbaren Kampagnenplan. Dabei unterst\u00fctzen Euch unsere <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/customlytics.com\/de\/team\/\">Mobile-Strategen und Consultants<\/a><\/strong><\/span><span style=\"text-decoration: underline;\"><strong>.<\/strong><\/span> Wir analysieren,\u00a0 wann und auf welchen mobilen Kommunikationskan\u00e4len (Push Nachrichten, In-App-Nachrichten, In-App News Feed (~ Blog), Mails, SMS, Messenger Bots) Ihr Eure Nutzer mit pers\u00f6nlicher Kommunikation am besten erreicht. Wir entwickeln ein detailliertes Kampagnenkonzept, das immer den User Lifecycle im Blick hat. Dabei beraten wir Euch, \u00fcber welche Elemente die Kampagne verf\u00fcgen sollte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73c5c91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73c5c91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a7e2e99\" data-id=\"a7e2e99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b469a5a elementor-widget elementor-widget-image\" data-id=\"b469a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-01-1024x1024.png\" class=\"attachment-large size-large wp-image-6207\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-01-1024x1024.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-01-300x300.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-01-150x150.png 150w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-01-768x768.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-01-1536x1536.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-01-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd224a elementor-widget elementor-widget-text-editor\" data-id=\"edd224a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wer soll die Nachricht erhalten?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2542c7e\" data-id=\"2542c7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9006d17 elementor-widget elementor-widget-image\" data-id=\"9006d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-02-1024x1024.png\" class=\"attachment-large size-large wp-image-6209\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-02-1024x1024.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-02-300x300.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-02-150x150.png 150w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-02-768x768.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-02-1536x1536.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-02-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a97b1f elementor-widget elementor-widget-text-editor\" data-id=\"8a97b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wann wird die Nachricht verschickt?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-98326e3\" data-id=\"98326e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb80e9d elementor-widget elementor-widget-image\" data-id=\"cb80e9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-03-1024x1024.png\" class=\"attachment-large size-large wp-image-6211\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-03-1024x1024.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-03-300x300.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-03-150x150.png 150w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-03-768x768.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-03-1536x1536.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Icons-03-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85e755 elementor-widget elementor-widget-text-editor\" data-id=\"c85e755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Was sagt die Nachricht aus?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ca0ebe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ca0ebe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e420c4c\" data-id=\"e420c4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f02c4e8 elementor-widget elementor-widget-spacer\" data-id=\"f02c4e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-051fb0d elementor-widget elementor-widget-heading\" data-id=\"051fb0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Retention-Kampagnenumsetzung - Content &amp; Creatives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a8d3b elementor-widget elementor-widget-text-editor\" data-id=\"c7a8d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nach der Konzeptionierung greifen wir Euch auch bei der aktiven Umsetzung des Kampagnenplans unter die Arme. Hier gilt es zun\u00e4chst Schritt f\u00fcr Schritt den Plan im CRM-Tool Eurer Wahl umzusetzen. Dabei folgt die Kommunikation mit Nutzern auf den entsprechenden Kan\u00e4len wie E-Mail oder Push-Nachrichten einer bestimmten Logik, die sich an der User Journey orientiert und die wir Euch helfen zu verstehen und im Tool zu integrieren. So dass Kampagnen einmalig angelegt werden m\u00fcssen, um dann automatisiert und auf Nutzerverhalten basierend, versandt werden. Auch die konkrete Erstellung von Creatives und Texten f\u00fcr Push- oder E-Mail Kampagnen, die die Aufmerksamkeit Eurer Nutzer gewinnen, \u00fcbernehmen wir. Und nat\u00fcrlich testen wir jede Kampagne, bevor sie live geht.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e88f9 elementor-widget elementor-widget-spacer\" data-id=\"f4e88f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b93f8 elementor-widget elementor-widget-heading\" data-id=\"52b93f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimierung von Retention-Kampagnen<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e59b4 elementor-widget elementor-widget-text-editor\" data-id=\"05e59b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn Eure Kampagnen einmal aufgesetzt und automatisiert sind, h\u00f6rt unser Service nat\u00fcrlich nicht auf. Kontinuierlicher Support, regelm\u00e4\u00dfiges Reporting und Optimierung von laufenden Kampagnen sind f\u00fcr uns selbstverst\u00e4ndlich. Gemeinsam mit Euch schauen wir uns an, was verbessert werden kann, worauf die Zielgruppe reagiert (oder vielleicht auch nicht), was f\u00fcr neue Ideen gelauncht werden k\u00f6nnen und f\u00fchren ggfs. auch A\/B-Tests durch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b297c05\" data-id=\"b297c05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a375435 elementor-widget elementor-widget-spacer\" data-id=\"a375435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6b124 elementor-widget elementor-widget-video\" data-id=\"1b6b124\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/duo.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98b346d elementor-widget elementor-widget-text-editor\" data-id=\"98b346d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Die Kundenbindung beginnt mit dem App-Onboarding Prozess<\/em><strong><em> &#8211; <a href=\"http:\/\/duolingo.com\">Duolingo<\/a><\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9ea40a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9ea40a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53acc2e\" data-id=\"53acc2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a04c07c elementor-widget elementor-widget-spacer\" data-id=\"a04c07c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16397d3 elementor-widget elementor-widget-heading\" data-id=\"16397d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Den richtigen Tool-Anbieter finden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c192baf elementor-widget elementor-widget-text-editor\" data-id=\"c192baf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unsere Devise ist es, mit Daten und Automatisierung Resultate zu erzielen.Hier sind die Top-Picks, die wir verwenden und <br \/>die wir auch Euch empfehlen w\u00fcrden:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80fece1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80fece1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-e09c2d4\" data-id=\"e09c2d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fba861 elementor-widget elementor-widget-image\" data-id=\"3fba861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.braze.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Logo_Braze-1.png\" class=\"attachment-large size-large wp-image-785\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Logo_Braze-1.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Logo_Braze-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-362fa8a\" data-id=\"362fa8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c71ad90 elementor-widget elementor-widget-image\" data-id=\"c71ad90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.leanplum.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Logo_Leanplum-1.png\" class=\"attachment-large size-large wp-image-789\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Logo_Leanplum-1.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Logo_Leanplum-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-0730b7a\" data-id=\"0730b7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce407c elementor-widget elementor-widget-image\" data-id=\"3ce407c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.moengage.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2021\/10\/White-Logos-Home-page-06-1024x1024.png\" class=\"attachment-large size-large wp-image-9835\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2021\/10\/White-Logos-Home-page-06-1024x1024.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2021\/10\/White-Logos-Home-page-06-300x300.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2021\/10\/White-Logos-Home-page-06-150x150.png 150w, https:\/\/customlytics.com\/wp-content\/uploads\/2021\/10\/White-Logos-Home-page-06-768x768.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2021\/10\/White-Logos-Home-page-06-1536x1536.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2021\/10\/White-Logos-Home-page-06-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-c59453e\" data-id=\"c59453e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23faf5d elementor-widget elementor-widget-image\" data-id=\"23faf5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.clevertap.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Logo_clevertap-1.png\" class=\"attachment-large size-large wp-image-787\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Logo_clevertap-1.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Logo_clevertap-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-18b3385\" data-id=\"18b3385\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b101735 elementor-widget elementor-widget-image\" data-id=\"b101735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.airship.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Airship-Horizontal-wt.png\" class=\"attachment-large size-large wp-image-803\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Airship-Horizontal-wt.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Airship-Horizontal-wt-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-f63fc86\" data-id=\"f63fc86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8419b22 elementor-widget elementor-widget-image\" data-id=\"8419b22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.swrve.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Logo_swrve-1.png\" class=\"attachment-large size-large wp-image-793\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Logo_swrve-1.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/Logo_swrve-1-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b192905 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b192905\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb22a71\" data-id=\"bb22a71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4044f70 elementor-widget elementor-widget-heading\" data-id=\"4044f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wir unterst\u00fctzen Sie mit relevanten Bestandskundenmarketing f\u00fcr Ihre App!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad4f9f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4ad4f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/customlytics.com\/de\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">KONTAKT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Management von Retention Kampagnen Nachdem eine App erfolgreich Nutzer gewonnen hat, beginnt die eigentliche Arbeit. Apps stehen dann vor der Herausforderung, mit zielgruppengerechtem und relevantem Bestandskundenmarketing, Nutzer langfristig zu binden und die Retention-Kurve zu heben. Der Schl\u00fcssel zum Erfolg liegt in der pers\u00f6nlichen Kommunikation mit Nutzern \u00fcber alle mobilen Kommunikationskan\u00e4le hinweg. KONTAKT Warum Ihr Retention [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2618,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-6169","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retention Kampagnenmanagement - Customlytics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retention Kampagnenmanagement - Customlytics\" \/>\n<meta property=\"og:description\" content=\"Management von Retention Kampagnen Nachdem eine App erfolgreich Nutzer gewonnen hat, beginnt die eigentliche Arbeit. Apps stehen dann vor der Herausforderung, mit zielgruppengerechtem und relevantem Bestandskundenmarketing, Nutzer langfristig zu binden und die Retention-Kurve zu heben. Der Schl\u00fcssel zum Erfolg liegt in der pers\u00f6nlichen Kommunikation mit Nutzern \u00fcber alle mobilen Kommunikationskan\u00e4le hinweg. KONTAKT Warum Ihr Retention [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Customlytics\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-18T12:03:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Retention-Campaign-Management-Icon-Large-1024x908.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/retention-campaign-management\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/retention-campaign-management\\\/\",\"name\":\"Retention Kampagnenmanagement - Customlytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/retention-campaign-management\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/retention-campaign-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Retention-Campaign-Management-Icon-Large-1024x908.png\",\"datePublished\":\"2020-08-13T14:15:59+00:00\",\"dateModified\":\"2023-05-18T12:03:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/retention-campaign-management\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/retention-campaign-management\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/retention-campaign-management\\\/#primaryimage\",\"url\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Retention-Campaign-Management-Icon-Large-1024x908.png\",\"contentUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Retention-Campaign-Management-Icon-Large-1024x908.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/retention-campaign-management\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Services\",\"item\":\"https:\\\/\\\/customlytics.com\\\/de\\\/marketing-services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retention Kampagnenmanagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\",\"name\":\"Customlytics\",\"description\":\"Full-Service App Marketing Agency &amp; Consultancy\",\"publisher\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/customlytics.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#organization\",\"name\":\"Customlytics\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/primary-logo-C.png\",\"contentUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/primary-logo-C.png\",\"width\":3751,\"height\":918,\"caption\":\"Customlytics\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retention Kampagnenmanagement - Customlytics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/","og_locale":"de_DE","og_type":"article","og_title":"Retention Kampagnenmanagement - Customlytics","og_description":"Management von Retention Kampagnen Nachdem eine App erfolgreich Nutzer gewonnen hat, beginnt die eigentliche Arbeit. Apps stehen dann vor der Herausforderung, mit zielgruppengerechtem und relevantem Bestandskundenmarketing, Nutzer langfristig zu binden und die Retention-Kurve zu heben. Der Schl\u00fcssel zum Erfolg liegt in der pers\u00f6nlichen Kommunikation mit Nutzern \u00fcber alle mobilen Kommunikationskan\u00e4le hinweg. KONTAKT Warum Ihr Retention [&hellip;]","og_url":"https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/","og_site_name":"Customlytics","article_modified_time":"2023-05-18T12:03:58+00:00","og_image":[{"url":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Retention-Campaign-Management-Icon-Large-1024x908.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"5\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/","url":"https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/","name":"Retention Kampagnenmanagement - Customlytics","isPartOf":{"@id":"https:\/\/customlytics.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/#primaryimage"},"image":{"@id":"https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/#primaryimage"},"thumbnailUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Retention-Campaign-Management-Icon-Large-1024x908.png","datePublished":"2020-08-13T14:15:59+00:00","dateModified":"2023-05-18T12:03:58+00:00","breadcrumb":{"@id":"https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/#primaryimage","url":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Retention-Campaign-Management-Icon-Large-1024x908.png","contentUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Retention-Campaign-Management-Icon-Large-1024x908.png"},{"@type":"BreadcrumbList","@id":"https:\/\/customlytics.com\/de\/marketing-services\/retention-campaign-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/customlytics.com\/de\/"},{"@type":"ListItem","position":2,"name":"Marketing Services","item":"https:\/\/customlytics.com\/de\/marketing-services\/"},{"@type":"ListItem","position":3,"name":"Retention Kampagnenmanagement"}]},{"@type":"WebSite","@id":"https:\/\/customlytics.com\/de\/#website","url":"https:\/\/customlytics.com\/de\/","name":"Customlytics","description":"Full-Service App Marketing Agency &amp; Consultancy","publisher":{"@id":"https:\/\/customlytics.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/customlytics.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/customlytics.com\/de\/#organization","name":"Customlytics","url":"https:\/\/customlytics.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/customlytics.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/primary-logo-C.png","contentUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/primary-logo-C.png","width":3751,"height":918,"caption":"Customlytics"},"image":{"@id":"https:\/\/customlytics.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/6169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/comments?post=6169"}],"version-history":[{"count":27,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/6169\/revisions"}],"predecessor-version":[{"id":16533,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/6169\/revisions\/16533"}],"up":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/pages\/2618"}],"wp:attachment":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/media?parent=6169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}