{"id":12598,"date":"2022-04-28T12:53:22","date_gmt":"2022-04-28T12:53:22","guid":{"rendered":"https:\/\/customlytics.com\/dont-lag-behind-invigorate-your-app-engagement-with-a-news-feed\/"},"modified":"2022-07-07T14:05:17","modified_gmt":"2022-07-07T14:05:17","slug":"news-feed-in-app","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/news-feed-in-app\/","title":{"rendered":"Don’t lag behind: Invigorate your app engagement with a news feed"},"content":{"rendered":"\n

Author: <\/strong>Steffen Meyer, Mobile Marketing Content Specialist<\/em><\/h3>\n\n\n\n
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\u201eAll the news that fit to print\u201c. These famous seven words have resided on the front pages of the \u201eNew York Times\u201c for more than a hundred years<\/a><\/span>. While this motto still holds true for the printed version, there is enough space for much more news in the digital age \u2013 and this is important for marketers as well.<\/p>\n\n\n\n

Since everyone can publish their own news and articles on their own webpage (as we do with this blog<\/span><\/a>), marketers can provide users with the content they desire to achieve various marketing goals, such as brand loyalty. <\/p>\n\n\n\n

While this content marketing strategy is basically digital marketing 101, it hasn\u2019t fully conquered the app marketing world yet. Though this is about to change.<\/p>\n\n\n\n

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Partner up to set it up<\/h2>\n\n\n\n

Presenting the news feed. As we pointed out in our blogpost about \u201e5 ways to keep in touch with your customers\u201c<\/span><\/a>, this communication channel is rarely used but has high potential for customer retention strategies. <\/p>\n\n\n\n

It basically works like a blog inside your app: Unlike In-App messages, the content published here will be accessible in the future and thus allows you to establish a library of articles that build upon each other. This keeps your users hooked and reduces user churn, since they spend more time in your app and are more likely to return again, looking for new meaningful content.<\/p>\n\n\n\n

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Example of a news feed in the app Mijam<\/em><\/figcaption><\/figure>\n\n\n\n

However there are a few things to consider, when setting up a news feed.<\/p>\n\n\n\n

First and foremost, we advise you not to develop your own solution but rather look for a technology partner that can integrate it into your app, such as Airship<\/span><\/a>, Braze<\/span><\/a>, CleverTap<\/span><\/a>, Leanplum<\/span><\/a> & MoEngage<\/span><\/a>. 
They are experienced in this field and will make it easy for your content marketers to publish, track and analyze postings (read more about the advantages of such partners here<\/span><\/a>). Building your own software from scratch, will most probably gobble up huge chunks of your ressources and your budget.<\/p>\n\n\n\n

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Best practices to keep in mind<\/h2>\n\n\n\n

Furthermore, we at Customlytics gathered a few best practices concerning news feeds that we are happy to share with you:<\/p>\n\n\n\n