{"id":13079,"date":"2022-06-23T07:06:15","date_gmt":"2022-06-23T07:06:15","guid":{"rendered":"https:\/\/customlytics.com\/unify-data-streams-with-a-cdp-to-optimize-your-app-marketing\/"},"modified":"2022-07-01T08:32:57","modified_gmt":"2022-07-01T08:32:57","slug":"cdp-introduction","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/cdp-introduction\/","title":{"rendered":"Unify data streams with a CDP to optimize your app marketing"},"content":{"rendered":"\n

Author: <\/strong>Steffen Meyer, Mobile Marketing Content Specialist<\/em><\/h3>\n\n\n\n
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Data is everywhere. In fact, there is so much data that the real problem isn\u2019t gathering but managing it, making sense of it, and actually putting it into good use. <\/p>\n\n\n\n

One of the systems that helps you with this, is a Customer Data Platform, short: CDP. A CDP collects data from different sources, unifies it, and grants real-time insights. <\/p>\n\n\n\n

This means for example<\/span>,<\/a> combining data you got about your customers (like email and mobile number) with data you received before they were your customers (like anonymous cookies). This way, you can map the customer\u2019s journey in a very granular way.<\/p>\n\n\n\n

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Unified data, available for all departments<\/h2>\n\n\n\n

For a better understanding of what a CDP does, visualize all the different data streams of your company as liquid streams of differently colored fluids, and each of your teams puts one of these fluids into special engines to power their departments: So marketers put the blue stuff in their blue machine, sales people yellow liquid in a yellow machine and the developers green in green.<\/p>\n\n\n\n

Now a CDP is a machine that can process all the different colored liquids and produce a new golden stream that every department can use.<\/p>\n\n\n\n

To be fair, this new stream comes in handy mainly for marketers, since with all the information, they get a clearer picture of their customers. No surprise here, since the C in CDP stands for Customer.<\/p>\n\n\n\n

So what are the advantages of using a CDP?<\/p>\n\n\n\n