{"id":13560,"date":"2022-07-15T06:31:49","date_gmt":"2022-07-15T06:31:49","guid":{"rendered":"https:\/\/customlytics.com\/how-to-coordinate-your-team-when-implementing-an-attribution-tracking-tool\/"},"modified":"2022-07-15T06:38:23","modified_gmt":"2022-07-15T06:38:23","slug":"attribution-tracking-tool-implementation","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/attribution-tracking-tool-implementation\/","title":{"rendered":"How to coordinate your team when implementing an attribution tracking tool"},"content":{"rendered":"\n

Author: <\/strong>Steffen Meyer, Mobile Marketing Content Specialist<\/h3>\n\n\n\n
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The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people\u2019s actions. To get a hold of all the data, you should employ a Mobile Measurement Partner (MMP) such as Adjust<\/span><\/a>, AppsFlyer<\/span><\/a>, Kochava<\/span><\/a> or Branch<\/span><\/a>. <\/p>\n\n\n\n

For their tracking tools to work, you only need to implement a so-called SDK (Software Development Kit) into your app. This technical side is quite easy and will be quickly done by your development team. <\/p>\n\n\n\n

What\u2019s more important is the coordination of your teams inside your company, especially marketing and development. <\/p>\n\n\n\n

They have to agree on which app events should be tracked, which events will play no role at all, and how this data will be assembled. Getting these teams on the same page will save you headaches and actual money in the future.<\/p>\n\n\n\n

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Save money by bringing teams together<\/h2>\n\n\n\n

To make this point clear, imagine these two outcomes<\/p>\n\n\n\n