{"id":14255,"date":"2022-09-29T08:39:18","date_gmt":"2022-09-29T08:39:18","guid":{"rendered":"https:\/\/customlytics.com\/avoid-terrible-app-gamification-by-answering-these-6-questions\/"},"modified":"2022-10-21T08:34:11","modified_gmt":"2022-10-21T08:34:11","slug":"gamification","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/gamification\/","title":{"rendered":"Avoid terrible app gamification by answering these 6 questions"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Author: <\/strong>Steffen Meyer, Mobile Marketing Content Specialist<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One more round. Just this one level.<\/p>\n\n\n\n<p>The compelling experience of video games is well known to anyone whoever plays engaging games or who\u2019s got a partner who does. Publishers can use these mechanics for their apps. With so-called gamification, you can implement gaming elements into your mobile app \u2013 and catapult KPIs to new heights.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"381\" height=\"288\" src=\"https:\/\/lh4.googleusercontent.com\/Y9GDx01tb8tdrP0gUQEKWb46oq978JykCO2oGUBf95INKQDlHqODw2sYVPrlHrTJNtOVZsESwG_eD5yL1YUh8fyU-JUhvBlV_Sx_k_iL99UUIZNlnXPC7--G7cg9VLqM9KUGc1PzJdGNwC9lzVMpk2U6iKGlrArKcYOH8sWbjDBWp5_68-7AF1OE5w\"><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As enticing this may sound, gamification is no easy task: You may have heard about the really success stories like <a href=\"https:\/\/blog.captainup.com\/how-gamification-makes-language-learning-even-more-awesome-on-duolingo\/\"><span style=\"text-decoration: underline;\">Duolingo<\/span><\/a>, <a href=\"https:\/\/www.uxforthemasses.com\/10-gamification-lessons\/\"><span style=\"text-decoration: underline;\">Fitbit<\/span><\/a>, <a href=\"https:\/\/www.glossy.co\/fashion\/inside-sheins-strategy-for-winning-over-gen-z-shoppers-and-young-designers\/\"><span style=\"text-decoration: underline;\">Shein<\/span><\/a> and <a href=\"https:\/\/www.fastcompany.com\/2681727\/mango-healths-quest-to-turn-taking-your-pills-into-a-game\"><span style=\"text-decoration: underline;\">Mango Health<\/span><\/a>, or maybe you even use <span style=\"text-decoration: underline;\"><a href=\"https:\/\/habitica.com\/static\/home\">Habitica<\/a> <\/span>yourself to get these To Do Lists done.<\/p>\n\n\n\n<p>But you probably haven\u2019t heard of all the failed experiments that do exist as well. In these unfortunate cases, important gaming principles were not taken into account, knowledge on motivation management was not applied or business goals were set incorrectly.<\/p>\n\n\n\n<p>Apps that obsessively distribute bonus badges in push notifications annoy their users, and simple scoring without the emotional support of intermediate achievements quickly tires and becomes boring.<\/p>\n\n\n\n<p>For you not to fall into this trap, grab our power-up by answering these five questions on how to implement gamification into your app:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. What are your SMART goals?<\/h2>\n\n\n\n<p>Gaming is fun and distracts your mind but gamification is serious business and requires a sharp focus. To sharpen this focus, you need to know what you want to achieve with your gaming strategy. So set SMART goals, goals which are&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>S<\/strong>pecific<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>M<\/strong>easurable<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>A<\/strong>chievable<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>R<\/strong>elevant<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>T<\/strong>ime-Bound<\/li><\/ul>\n\n\n\n<p>When developing your gaming mechanism, keep these goals in mind and bring each element of the system in line with them \u2013 no matter the stage of your development process.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. What\u2019s the target behavior?<\/h2>\n\n\n\n<p>After having defined the SMART goals, you should ask yourself: What specific steps should the user take to achieve them? Describe all the events users may undertake and how they are linked to each other.&nbsp;<\/p>\n\n\n\n<p>So basically map out roughly your ideal player\u2019s journey through your to-be-developed system that takes them step by step towards your established goal.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. What\u2019s the users\u2019 motivation?<\/h2>\n\n\n\n<p>Users are motivated differently: Some just like earning virtual points and leveling up, others only care about tangible and practical rewards, and some just want to see their name on top of any table.&nbsp;<\/p>\n\n\n\n<p>Get to know your users, understand their behaviour and interest and build a reward system based upon this knowledge. This way, they will take the actions you identified before.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. What\u2019s the gaming structure?<\/h2>\n\n\n\n<p>You know what you want, you know what steps users need to take for this and you know how to motivate them. Now you need to implement this information into the structure of your gaming system that consists of two levels:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>At the Micro Level<\/strong>, you need to build cycles of engagements. These motivate players to act, which then leads to feedback, which then again should motivate the player to take the next action and so on and so forth, getting your players hooked:<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" data-src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/09\/gaming-cycle-copy-1024x1024.png\" alt=\"\" class=\"wp-image-14249 lazyload\" data-srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/09\/gaming-cycle-copy-1024x1024.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/09\/gaming-cycle-copy-300x300.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/09\/gaming-cycle-copy-150x150.png 150w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/09\/gaming-cycle-copy-768x768.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/09\/gaming-cycle-copy-1536x1536.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/09\/gaming-cycle-copy-2048x2048.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/09\/gaming-cycle-copy-600x600.png 600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>At the Macro Level<\/strong>, you wrap the \u201cplayer&#8217;s journey&#8220; in an exciting story, most often this is the story of the player&#8217;s development from beginner to master. This journey consists of many cycles and must have a pre-scripted scenario.<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. What do users enjoy?<\/h2>\n\n\n\n<p>When creating gamification mechanisms or outlining a clever structure for your gaming methods, don\u2019t forget that the game should be an enjoyable activity. If users don\u2019t enjoy it but are annoyed by it or perceive it as a chore, it won\u2019t work. So from time to time look at the app gaming mechanism through the eyes of the participant to see if the game will be fun.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">6. How will you implement gamification?<\/h2>\n\n\n\n<p>Having answered the last five questions, you need to build a strategy and the technology which is most suitable for your endeavor and implement the gamification mechanism.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">And then?<\/h2>\n\n\n\n<p>&#8222;There are various strategies and dynamics you should know about when gamifying a mobile app, <a href=\"https:\/\/customlytics.com\/de\/gamification-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">as we described in this blog post<\/span><\/a>. And there are still more to come. So&nbsp;<a href=\"https:\/\/customlytics.com\/newsletter-sign-up\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">subscribe to our newsletter<\/span><\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/customlytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">follow us on LinkedIn<\/span>&nbsp;<\/a>so that you don\u2019t miss out. In the meantime, get our&nbsp;<a href=\"https:\/\/customlytics.com\/de\/marketing-master-map\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"text-decoration: underline;\">Marketing Master Map<\/span><\/a>&nbsp;to keep an overview of your marketing strategy.&#8220;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Helpful Links:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/customlytics.com\/de\/retention-strategy-set-up\/\"><span style=\"text-decoration: underline;\">Customlytics Blog: Follow these 9 time-tested steps to implement a winning retention strategy<\/span><\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/customlytics.com\/de\/user-segmentation-for-push-notifications\/\"><span style=\"text-decoration: underline;\">Customlytics Blog: Make your push notifications extra-charming \u2013 by dividing users into groups<\/span><\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/customlytics.com\/de\/control-group\/\"><span style=\"text-decoration: underline;\">Customlytics Blog: Be smart and prove your marketing success with a control group<\/span><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>One more round. Just this one level. The compelling experience of video games is well known to anyone whoever plays engaging games or who\u2019s got<\/p>\n","protected":false},"author":18,"featured_media":14252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[63],"tags":[101,259],"class_list":["post-14255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-2","tag-app-de","tag-gamification-de","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avoid terrible app gamification by answering these 6 questions<\/title>\n<meta name=\"description\" content=\"Gaming mechanics can boost your KPIs enormously, if you do it right. 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