{"id":14317,"date":"2022-10-06T07:34:31","date_gmt":"2022-10-06T07:34:31","guid":{"rendered":"https:\/\/customlytics.com\/these-8-gamification-strategies-will-make-your-app-super-engaging\/"},"modified":"2022-10-13T07:35:32","modified_gmt":"2022-10-13T07:35:32","slug":"gamification-strategies","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/gamification-strategies\/","title":{"rendered":"These 8 gamification strategies will make your app super engaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14317\" class=\"elementor elementor-14317 elementor-14310\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52de8a5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52de8a5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d86da49\" data-id=\"d86da49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b4a2524 elementor-widget elementor-widget-text-editor\" data-id=\"3b4a2524\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Author: <\/strong>Steffen Meyer, Mobile Marketing Content Specialist<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own goals, compare themselves with others and get reminded by playful push notifications that became so iconic, they sparked a barrage <a href=\"https:\/\/www.boredpanda.com\/funny-duolingo-bird-memes\/?utm_source=google&amp;utm_medium=organic&amp;utm_campaign=organic\"><span style=\"text-decoration: underline;\">of memes<\/span><\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=M0Ncawy2LJc\"><span style=\"text-decoration: underline;\">creepy videos<\/span><\/a> featuring the oh so friendly green owl.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This success of course didn\u2019t just happen overnight but required a lot of work.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>If you like to gamify your app as well and want to copy the Duolingo story (or at least try), we advise you to read our <a href=\"https:\/\/customlytics.com\/de\/gamification\/\"><span style=\"text-decoration: underline;\">blog article about the 6 questions you need to answer to avoid terrible app gamification<\/span><\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Having done that, continue here to delve in deeper to look at the strategies that lay the foundations of any good gamified app such as Duolingo. Here we go.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2>1. Pumping<\/h2>\r\n\r\n\r\n\r\n<p><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/qUDenOaWmXImQ\" width=\"480\" height=\"300\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><a href=\"https:\/\/giphy.com\/gifs\/scott-pilgrim-michael-cera-level-up-qUDenOaWmXImQ\">via GIPHY<\/a><\/p>\r\n\r\n<p>This strategy follows one of the basic mechanics in role-playing games: you level up. So the longer you play and the more actions you take, the more bonuses you gain and the more hooked you get.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>You can implement this strategy with loyalty programs that let the user accumulate discounts. The more purchases users make, the cheaper the next item will be for them, for example.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This strategy is specifically aimed at user retention since it encourages your customers to return to the app to get these bonuses.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2>2. Partnership Programs<\/h2>\r\n\r\n\r\n\r\n<p><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/b7UrHMOqHell2ppb8Q\" width=\"480\" height=\"270\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><a href=\"https:\/\/giphy.com\/gifs\/Capcom-b7UrHMOqHell2ppb8Q\">via GIPHY<\/a><\/p>\r\n\r\n<p>Why do all the marketing yourself, if you\u2019ve got engaged users who can recommend your app to their friends, as well? Sometimes, all they need is a little push, or better: a reward.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Give them bonuses, discounts or points when they score new users for you. The more outgoing the people are, the more likely it is they actually promote your app on their own social media channels, just to get these discounts.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>These referral programs work well for gaining new users and can be combined with loyalty programs mentioned above.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2>3. Achievements<\/h2>\r\n\r\n\r\n\r\n<p><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/R6f2XTDc3RlL2\" width=\"480\" height=\"476\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><a href=\"https:\/\/giphy.com\/gifs\/video-games-nintendo-R6f2XTDc3RlL2\">via GIPHY<\/a><\/p>\r\n\r\n<p>From the early Super Mario games, many know how important it is to collect coins. If you got 100, you got an extra life.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>No app can go as far as that but you can implement the concept behind it. Reward users for taking certain actions by giving them coins, points or another virtual currency which they can then exchange for a bonus or a discount, awakening collector\u2019s delight.<\/p>\r\n\r\n\r\n\r\n<p>This method can be effectively combined with pumping mechanics and is mostly used for retaining but also for attracting users because you can offer large chunks of this virtual currency for free in advertisements.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2>4. Discovery<\/h2>\r\n\r\n\r\n\r\n<p><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/eB3YJvAfKnETdC2HzW\" width=\"480\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><a href=\"https:\/\/giphy.com\/gifs\/minecraft-microsoft-sandbox-minecraft-steve-eB3YJvAfKnETdC2HzW\">via GIPHY<\/a><\/p>\r\n\r\n<p>Games often take you into another world that you want to explore. You keep on going for the next level, dungeon or technology.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>For your app, you may utilize this very human urge to discover. Think of a beauty salon app that lets you explore new hairstyles or a hardware store that lets you calculate the prices of repairs.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The discovery method is mainly used to retain users but also to get them back to your app since you can always lure them with new things to discover.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2>5. Motivation<\/h2>\r\n\r\n\r\n\r\n<p><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/l2JdVseBbL08XkTYc\" width=\"480\" height=\"364\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><a href=\"https:\/\/giphy.com\/gifs\/season-3-the-simpsons-3x5-l2JdVseBbL08XkTYc\">via GIPHY<\/a><\/p>\r\n\r\n<p>In games, you sometimes don\u2019t just fight enemies but the clock. A countdown timer creates a sense of urgency and motivates you to make quick decisions.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Use this by launching limited-timed campaigns on discounts or free trial-based subscriptions.<\/p>\r\n\r\n\r\n\r\n<p>If you time it right this makes users re-visit your app and take action again.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2>6. Competition<\/h2>\r\n\r\n\r\n\r\n<p><iframe class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/j3njydLO1gtEDuCNbG\" width=\"480\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p><a href=\"https:\/\/giphy.com\/gifs\/F1Manager-f1-f1manager-manager-j3njydLO1gtEDuCNbG\">via GIPHY<\/a><\/p>\r\n\r\n<p>After installing a game, some people just go directly for the multiplayer because they are looking to see if they are better than others. They just love the competition.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Cater to this preference and offer a reward that only a select few users can claim. It\u2019s easy to create an illusion of scarcity here by making the prize a product that can only be claimed by winning the competition. Another idea is to let users compete for the longest check.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The goal of this method is to increase conversion and retain users.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2>7. Socialization<\/h2>\r\n\r\n\r\n\r\n<iframe src=\"https:\/\/giphy.com\/embed\/hAJSMOw97ARKHnoLFy\" width=\"480\" height=\"270\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><p><a href=\"https:\/\/giphy.com\/gifs\/BlackDesert-bdo-black-desert-online-hAJSMOw97ARKHnoLFy\">via GIPHY<\/a><\/p>\r\n\r\n<p>Have you ever heard of players who got married in online games? No? Well, now you have. In online role-playing games, people also form guilds and form relationships that go beyond the virtual world. They are seeking to communicate.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>If your users fall into this category, you should give possibilities to comment, review, discuss and give feedback.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>With this social-media-esque method, you can retain your users since they will always come back to see what others wrote back.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h2>Got enough practice and experience?<\/h2>\r\n\r\n\r\n\r\n<p>Now that you know more about app gamification, you probably want to get started. But as all players know, you can\u2019t beat a game by just reading the manual. It needs practice and experience.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Luckily for you, our consultants provide both. <a href=\"https:\/\/customlytics.com\/de\/kontakt\/\"><span style=\"text-decoration: underline;\">So drop them a line if you consider gamifying your app<\/span>.<\/a> We are happy to provide guidance.<\/p>\r\n\r\n\r\n\r\n<p><em>\ud83d\udca1 Knowledge sharing is at the core of what we do. Get our <\/em><a href=\"https:\/\/customlytics.com\/de\/marketing-master-map\/\"><em><span style=\"text-decoration: underline;\">Marketing Master Map<\/span><\/em><\/a><em>, sign up for our <\/em><a href=\"https:\/\/customlytics.com\/newsletter-sign-up\/\"><em><span style=\"text-decoration: underline;\">newsletter<\/span><\/em><\/a><em> and become part of <\/em><a href=\"https:\/\/www.linkedin.com\/company\/customlytics\/\"><em><span style=\"text-decoration: underline;\">our community on LinkedIn<\/span><\/em><\/a><em> to learn how to make apps succeed in the competitive mobile landscape.<\/em><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Helpful Links:<\/p>\r\n\r\n\r\n\r\n<ul>\r\n<li><a href=\"https:\/\/customlytics.com\/de\/gamification\/\"><span style=\"text-decoration: underline;\">Customlytics Blog: Avoid terrible app gamification by answering these 6 questions<\/span><\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul>\r\n<li><a href=\"https:\/\/customlytics.com\/de\/user-engagement-with-mobile-crm-strategy\/\"><span style=\"text-decoration: underline;\">Customlytics Blog: How to keep app users engaged with a mobile retention strategy<\/span><\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul>\r\n<li><a href=\"https:\/\/customlytics.com\/de\/channels-to-execute-user-retention-strategy\/\"><span style=\"text-decoration: underline;\">Customlytics Blog: 5 ways to keep in touch with your customers \u2013 one of them is rarely used but has high potential<\/span><\/a><\/li>\r\n<\/ul>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their 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This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>These 8 gamification strategies will make your app super engaging<\/title>\n<meta name=\"description\" content=\"Want to gamify your app? 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