{"id":14464,"date":"2022-10-27T08:06:27","date_gmt":"2022-10-27T08:06:27","guid":{"rendered":"https:\/\/customlytics.com\/master-these-5-new-ad-features-to-become-a-tiktok-marketing-pro\/"},"modified":"2022-10-28T07:16:59","modified_gmt":"2022-10-28T07:16:59","slug":"tiktok-ad-feature","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/tiktok-ad-feature\/","title":{"rendered":"Master these 5 new ad features to become a TikTok marketing pro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14464\" class=\"elementor elementor-14464 elementor-14447\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1a1e04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1a1e04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba9827e\" data-id=\"ba9827e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7546a5a elementor-widget elementor-widget-text-editor\" data-id=\"7546a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-variant-ligatures: normal; font-variant-caps: normal;\"><span style=\"font-size: 20px; font-weight: 600;\">Author:&nbsp;<\/span>Steffen Meyer, Mobile Marketing Content Specialist<\/h3>\r\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><div aria-hidden=\"true\" style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400; height: 30px;\"><\/div>\r\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">For users, TikTok is very simple: There\u2019s just video after video to watch. But for marketers, the social media platform offers a deep complexity that you should master to avoid burning your precious marketing budget.<\/p>\r\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">On this blog, we already covered<\/p>\r\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><ul style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<li style=\"font-size: 18px;\"><a href=\"https:\/\/customlytics.com\/de\/tiktok-app-marketing\/\" style=\"font-size: 18px;\"><span style=\"font-size: 18px; text-decoration-line: underline;\">Why TikTok isn\u2019t only for brand building but for performance marketing as well<\/span><\/a><\/li><\/ul><ul style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<li style=\"font-size: 18px;\"><a href=\"https:\/\/customlytics.com\/de\/podcast-interview-christian-eckhardt\/\" style=\"font-size: 18px;\"><span style=\"font-size: 18px; text-decoration-line: underline;\">Why user generated content works well on TikTok and is cheap to produce<\/span><\/a><\/li><\/ul><ul style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<li style=\"font-size: 18px;\"><a href=\"https:\/\/customlytics.com\/de\/tiktok-optimization-pyramid\/\" style=\"font-size: 18px;\"><span style=\"font-size: 18px; text-decoration-line: underline;\">How to reach the full potential of TikTok ad campaigns using the optimization pyramid<\/span><\/a><\/li>\r\n<\/ul>\r\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">Today, we showcase a selection of TikTok\u2019s ad features, most of them are new on the stage. Which of these features are right for you, depends on your business and what you want to achieve. However, you should know about the possibilities to make the right choice.<\/p>\r\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><div aria-hidden=\"true\" style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400; height: 25px;\"><\/div>\r\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\r\n<\/p><h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">1. Leverage user generated content with TikTok Sparks<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4154049 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4154049\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab41bf2\" data-id=\"ab41bf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eacbe7a elementor-widget elementor-widget-video\" data-id=\"eacbe7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=3YB_2GsGycM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e3d1551 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e3d1551\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c23d044\" data-id=\"3c23d044\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cda1291 elementor-widget elementor-widget-text-editor\" data-id=\"cda1291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSometimes you don\u2019t need to produce an ad creative yourself because your fans make a video of your product. With TikTok Sparks, you can turn these videos into ads and build up paid reach for them.\u00a0<\/span><\/h3>\r\n<p><\/p>\r\n<p><\/p>\r\n<p>Of course, you can also reach out to an influencer before, cooperate with them on showcasing your product and then boost the video post with ad money.<\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<p>TikTok Sparks creates a win-win-situation: The influencer gains reach, your product gets attention and users don\u2019t feel like they are confronted with an ad but with an authentic post.<br \/><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=10001881&amp;q=Spark%20Ads\"><em><span style=\"text-decoration: underline;\">Read more about setting up Sparks in the TikTok documentation<\/span><\/em><\/a>.<\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<div style=\"height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n<p><\/p>\r\n<p><\/p>\r\n<h2>2. Generate Leads with Lead Gen Ads<\/h2>\r\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c652086 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c652086\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f9255a\" data-id=\"4f9255a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d1570b elementor-widget elementor-widget-video\" data-id=\"6d1570b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=gkDoBEZDJa4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f77f5f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f77f5f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c7c0aa\" data-id=\"4c7c0aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06a7a39 elementor-widget elementor-widget-text-editor\" data-id=\"06a7a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">At times, you don\u2019t want to outright sell your product but turn prospects into leads, meaning: You collect contact details of users and nurture them with E-Mails or make special offers to finally turn them into customers.<\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\"><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">The process to enter these contact details has to be as smooth and easy as possible. The less hurdles there are, the more likely it is that users will go through with the process.<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\"><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">That is why you should use TikTok\u2019s LeadGen form which lets users enter their data directly in the app. To avoid manually transferring the collected data,\u00a0<\/span><a style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; background-color: #202124;\" href=\"https:\/\/ads.tiktok.com\/help\/article?aid=10001704\"><u>connect your Customer Relationship Management (CRM) tool via Zapier or Leadsbridge<\/u>.<\/a><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\"><em style=\"font-size: 18px;\">For more information on LeadGen Forms in general,\u00a0<\/em><a style=\"font-size: 18px;\" href=\"https:\/\/ads.tiktok.com\/help\/article?aid=10001625\"><em style=\"font-size: 18px;\"><span style=\"font-size: 18px; text-decoration-line: underline;\">have a look at the TikTok documentation<\/span><\/em><\/a><em style=\"font-size: 18px;\">.<\/em><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\"><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\"><span style=\"color: #ffffff; font-family: Montserrat; font-size: 30px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 600;\">3. Boost your E-Commerce with Collection Ads and Shopify integration<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42d1ed3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42d1ed3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e852483\" data-id=\"e852483\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e7d2f7 elementor-widget elementor-widget-video\" data-id=\"4e7d2f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=gsIE9kDlPtw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af1a432 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af1a432\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9589097\" data-id=\"9589097\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b692048 elementor-widget elementor-widget-text-editor\" data-id=\"b692048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">TikTok grants various ad options especially for E-Commerce. One of them are the Collection Ads which allow users to access a product gallery directly inside the app. You can either handpick the products or let Tiktok\u2019s algorithm decide.\u00a0<\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\"><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">This way, users can discover what you have to offer without leaving the TikTok environment, making their shopping experience much more comfortable. From this gallery, they can go to your website to complete their purchase. First data suggests that people are more likely to visit your homepage after engaging with collection ads.<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\"><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">Furthermore, TikTok allows you to integrate external shopping partners like Shopify, Square, Ecwid and PrestaShop.\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\"><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">Please note that at the moment of writing this, the feature isn\u2019t rolled out to every user or market. TikTok advises you to contact the sales representative to find out more.<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\"><em style=\"font-family: Roboto; font-size: 18px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">For more information on Collection Ads,\u00a0<\/em><a style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; background-color: #202124;\" href=\"https:\/\/ads.tiktok.com\/help\/article?aid=10001516\"><em style=\"font-size: 18px;\"><span style=\"font-size: 18px; text-decoration-line: underline;\">have a look at the TikTok documentation<\/span>.<\/em><\/a><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">\u00a0<\/span><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">\u00a0<\/span><\/p>\n<h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">\u00a0<\/h2>\n<h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">4. Create engaging ads with Promo and Showcase Tiles<\/h2>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">Promo and Showcase Tiles are basically advanced banner ads inside the TikTok app. They are overlaid upon a video featuring products or special promotions.<\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\"><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">While Promo Tiles only showcase one item, Showcase Tiles give you the opportunity to present multiple messages or products to the users. This way, you may analyze the engagement rate for each item and judge where to go from there.<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\"><em style=\"font-family: Roboto; font-size: 18px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">As of now, there is nothing on Promo and Showcase Tiles in the TikTok documentation. We will update this blog as soon as this is available.<\/em><\/p>\n<h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">\u00a0<\/h2>\n<h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">5.\u00a0<span style=\"font-size: 30px; font-weight: 600;\">Drive app downloads with App Profiles<\/span><\/h2>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">With TikTok\u2019s App Profile feature, app marketers can integrate the profile page of their iOS app directly into a TikTok ad, activated by a single click. This creates a seamless user experience and according to data in much more viewings of the profile page.\u00a0<\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\"><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">You can either transfer all the assets and information from the store page or customise them inside the TikTok campaign manager. This way, you can create a profile page that is tailor-made to your ad.<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\"><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">Right now, this feature isn\u2019t available for Android.<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\"><em style=\"font-family: Roboto; font-size: 18px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">For more information on App Profiles,\u00a0<\/em><a style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; background-color: #202124;\" href=\"https:\/\/ads.tiktok.com\/help\/article?aid=10007211\"><em style=\"font-size: 18px;\"><span style=\"font-size: 18px; text-decoration-line: underline;\">check out TikTok\u2019s documentation<\/span>.<\/em><\/a><\/p>\n<h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">\u00a0<\/h2>\n<h2 style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">Of course, there\u2019s more<\/h2>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\">The ad features presented here only represent a selection of possibilities. You can learn more about the various ad formats by having a look at\u00a0<a style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; background-color: #202124;\" href=\"https:\/\/ads.tiktok.com\/help\/article?aid=9629\"><span style=\"font-size: 18px; text-decoration-line: underline;\">the overview in the TikTok documentation<\/span><\/a><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; color: #eaeaea;\">.\u00a0<\/span><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-style: normal;\"><span style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">However, all the best ads need to fit into a comprehensive marketing strategy.\u00a0<\/span><a style=\"font-family: Roboto; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; background-color: #202124;\" href=\"https:\/\/customlytics.com\/de\/marketing-master-map\/\"><span style=\"font-size: 18px; text-decoration-line: underline;\">So grab our Marketing Master Map to effectively plan all your marketing efforts<\/span>.<\/a><em style=\"font-variant-ligatures: normal; font-variant-caps: normal; color: #ffffff; font-family: Montserrat; font-size: 20px; font-weight: 600;\"><span style=\"color: #eaeaea; font-family: Roboto;\"><span style=\"font-size: 18px; font-weight: 400;\">\u00a0<\/span><\/span><\/em><\/p>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal;\"><i><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Montserrat; font-size: 20px; font-weight: 600; color: #ffffff;\"><span style=\"color: #eaeaea; font-family: Roboto;\"><span style=\"font-size: 18px; font-weight: 400;\">Knowledge sharing is at the core of what we do. Sign up for our\u00a0<\/span><\/span><\/span><a style=\"font-family: Roboto; font-size: 18px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; background-color: #202124;\" href=\"https:\/\/customlytics.com\/newsletter-sign-up\/\"><span style=\"font-size: 18px;\"><span style=\"font-size: 18px; text-decoration-line: underline;\">newsletter<\/span><\/span><\/a><span style=\"font-family: Roboto; font-size: 18px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">\u00a0and become part of\u00a0<\/span><a style=\"font-family: Roboto; font-size: 18px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; background-color: #202124;\" href=\"https:\/\/www.linkedin.com\/company\/customlytics\/\"><span style=\"font-size: 18px;\"><span style=\"font-size: 18px; text-decoration-line: underline;\">our community on LinkedIn<\/span><\/span><\/a><span style=\"font-family: Roboto; font-size: 18px; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;\">\u00a0to learn how to make apps succeed in the competitive mobile landscape.<\/span><\/i><\/p>\n<div style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400; height: 25px;\" aria-hidden=\"true\">\u00a0<\/div>\n<p style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">Helpful Links:<\/p>\n<ul style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\n<li style=\"font-size: 18px;\"><a style=\"font-size: 18px;\" href=\"https:\/\/customlytics.com\/de\/tiktok-app-marketing\/\"><span style=\"font-size: 18px; text-decoration-line: underline;\">Customlytics Blog: TikTok is just good for brand building? If you think so, read this<\/span><\/a><\/li>\n<\/ul>\n<ul style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\n<li style=\"font-size: 18px;\"><a style=\"font-size: 18px;\" href=\"https:\/\/customlytics.com\/de\/podcast-interview-christian-eckhardt\/\"><span style=\"font-size: 18px; text-decoration-line: underline;\">Customlytics Blog: Customlytics CEO interviewed: \u201cWhy would anyone still stick to old school ads?\u201d<\/span><\/a><\/li>\n<\/ul>\n<ul style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto; font-size: 18px; font-style: normal; font-weight: 400;\">\n<li style=\"font-size: 18px;\"><a style=\"font-size: 18px;\" href=\"https:\/\/customlytics.com\/de\/why-tiktoks-new-ad-formats-are-beneficial-for-your-business\/\"><span style=\"font-size: 18px; text-decoration-line: underline;\">Customlytics Blog: Why TikTok\u2019s new ad formats are beneficial for your business<\/span><\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e1164f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e1164f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ae7fd2\" data-id=\"9ae7fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9c493f elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"a9c493f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For users, TikTok is very simple: There\u2019s just video after video to watch. But for marketers, the social media platform offers a deep complexity 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