{"id":14819,"date":"2022-12-01T08:50:09","date_gmt":"2022-12-01T08:50:09","guid":{"rendered":"https:\/\/customlytics.com\/ads-that-dont-feel-like-ads-why-app-marketers-choose-native-advertising\/"},"modified":"2023-04-27T09:49:55","modified_gmt":"2023-04-27T09:49:55","slug":"native-advertising","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/native-advertising\/","title":{"rendered":"Ads that don\u2019t feel like ads \u2013 why app marketers choose native advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14819\" class=\"elementor elementor-14819 elementor-14808\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a111f85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a111f85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bf607a4\" data-id=\"4bf607a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-597b8c80 elementor-widget elementor-widget-text-editor\" data-id=\"597b8c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Author: <\/strong>Steffen Meyer, Mobile Marketing Content Specialist<\/h3>\r\n\r\n\r\n\r\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<p>The best advertisements are the ones, people don\u2019t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it\u2019s a win-win situation for all parties involved. Potential customers don\u2019t feel like someone stole their time, and marketers are rewarded with high engagement rates.<br>This is one of the reasons native advertising gains popularity in the app marketing world. <a href=\"https:\/\/customlytics.com\/de\/performance-marketing-brand-marketing\/\">During the latest Mobile Growth Summit<\/a>, there was alot of talk about this particular strategy.<\/p>\r\n\r\n\r\n\r\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\r\n\r\n\r\n\r\n<h2>What\u2019s native advertising and how to do it right<\/h2>\r\n\r\n\r\n\r\n<p>With native advertising, marketers develop ads that blend in with the content surrounding it. For example, if you put native advertisements on a satirical site, your ad text should be satirical as well, and when a site offers infographics, you should design your ads in the same way (<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/07\/07\/native-advertising-examples\">see here for more examples on native advertising<\/a>).<\/p>\r\n\r\n\r\n\r\n<p>So in a way, native advertising goes a step further than sponsored content. The latter just reserves a spot somewhere on a website or a newsletter but the ad content differs in style from the rest of the content around it, meaning: It\u2019s mostly alot more salesly and PR-heavy (due to wishes by management).<\/p>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cec362 elementor-widget elementor-widget-spacer\" data-id=\"4cec362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d06b78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d06b78\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1f75af7\" data-id=\"1f75af7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8d37da elementor-widget elementor-widget-image\" data-id=\"a8d37da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/customlytics.com\/de\/case-studies\/fraenk-case-study\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/fraenk-illu-1024x576.png\" class=\"attachment-large size-large wp-image-14811\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/fraenk-illu-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/fraenk-illu-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/fraenk-illu-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/fraenk-illu-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/fraenk-illu-2048x1152.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/fraenk-illu-800x450.png 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a7e0ad\" data-id=\"9a7e0ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ddf77 elementor-widget elementor-widget-heading\" data-id=\"70ddf77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/customlytics.com\/de\/case-studies\/fraenk-case-study\/\">How optimizing your campaign with storytelling helps increase installs<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69176ed elementor-widget elementor-widget-button\" data-id=\"69176ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/customlytics.com\/de\/case-studies\/fraenk-case-study\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW CASE STUDY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc8811d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc8811d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3abfb59\" data-id=\"3abfb59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e31139 elementor-widget elementor-widget-spacer\" data-id=\"2e31139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e740c elementor-widget elementor-widget-text-editor\" data-id=\"c7e740c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">That is why native advertising requires strong collaboration with the desired platform. If marketers (or their bosses) try to squeeze in their certain wordings or emphasis contrary to what the platform employers recommend, users will more likely spot this as simple PR and not further engage with it.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">But if there\u2019s trust towards the people that actually create the content on the desired platform on a daily basis, native advertising can succeed.<\/span><\/p>\r\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.outbrain.com\/blog\/native-advertising-statistics\/\"><span style=\"font-weight: 400;\">According to statistics collected by Outbrain<\/span><\/a><\/span><span style=\"font-weight: 400;\"> \u2013 a company that makes money with native advertising \u2013, people that see native ads are more likely to actually click on the ads, trust them more and spend more time with them. Furthermore, <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/apexpromedia.com\/an-in-depth-look-at-native-advertising-and-content-marketing\/\"><span style=\"font-weight: 400;\">various studies <\/span><\/a><\/span><span style=\"font-weight: 400;\">show that agencies and marketing departments shift budgets towards this strategy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a314f37 elementor-widget elementor-widget-spacer\" data-id=\"a314f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4822516 elementor-widget elementor-widget-heading\" data-id=\"4822516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Intrinsic In-Game ads \u2013 a special category to consider<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b65ee elementor-widget elementor-widget-text-editor\" data-id=\"56b65ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">App marketers should especially check out native advertising in games, which operates under the name of <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.kochava.com\/getting-started-with-intrinsic-in-game-advertising\/\"><span style=\"font-weight: 400;\">intrinsic In-Game advertisement<\/span><\/a><\/span><a href=\"https:\/\/www.kochava.com\/getting-started-with-intrinsic-in-game-advertising\/\"><span style=\"font-weight: 400;\">.<\/span><\/a><span style=\"font-weight: 400;\"> Contrary to so-called interstitial ads that interrupt the gameplay, intrinsic ads are &#8211; as the name suggests &#8211; built into the gaming experience.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Think of playing a city builder game and the billboards in your city show actual ads from the real world, or talking to a shop keeper in an adventure game, offering items you could actually order home.<\/span><\/p>\r\n<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/martech.org\/survey-finds-gamers-prefer-native-and-interstitial-ads\/\"><span style=\"font-weight: 400;\">According to a survey of over 1,200 gamers<\/span><\/a><\/span><span style=\"font-weight: 400;\">, these ads are found the less interrupting and the most compelling at the same time. The majority of respondents even said that this format <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.businessofapps.com\/news\/intrinsic-in-game-ads-are-least-distracting-app-adverts\/\"><span style=\"font-weight: 400;\">made them take action more than other types<\/span><\/a><\/span><span style=\"font-weight: 400;\">. But since this isn\u2019t backed up by any objective performance data, you should be wary of this assertion. People don\u2019t always act as they say.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Nevertheless, intrinsic In-Game ads can be a good way to blend in with the gaming experience, let marketing messages slip into users\u2019 minds without annoying them with the same non-skippable video over and over. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2d4ef elementor-widget elementor-widget-spacer\" data-id=\"2f2d4ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60ef114 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60ef114\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8b98d91\" data-id=\"8b98d91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20a5c39 elementor-widget elementor-widget-image\" data-id=\"20a5c39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/customlytics.com\/de\/gamification-strategies\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/10\/gamification-strategies-1024x576.png\" class=\"attachment-large size-large wp-image-14312\" alt=\"\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/10\/gamification-strategies-1024x576.png 1024w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/10\/gamification-strategies-300x169.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/10\/gamification-strategies-768x432.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/10\/gamification-strategies-1536x864.png 1536w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/10\/gamification-strategies-2048x1152.png 2048w, https:\/\/customlytics.com\/wp-content\/uploads\/2022\/10\/gamification-strategies-800x450.png 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fd3aaaa\" data-id=\"fd3aaaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f247ba elementor-widget elementor-widget-heading\" data-id=\"0f247ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/customlytics.com\/de\/gamification-strategies\/\">These 8 gamification strategies will make your app super engaging<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b78681 elementor-widget elementor-widget-button\" data-id=\"1b78681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg elementor-animation-grow\" href=\"https:\/\/customlytics.com\/de\/gamification-strategies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW CASE STUDY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05447ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05447ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b8130e\" data-id=\"5b8130e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f87e95a elementor-widget elementor-widget-spacer\" data-id=\"f87e95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b41dffd elementor-widget elementor-widget-text-editor\" data-id=\"b41dffd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As of now, interstitial ads are still the most common ad type in games and probably pop to mind first when you think about game advertisement. But you should have in mind the benefits of intrinsic advertisement as well and see which type will best suit your product.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">If you want to dig deeper, have a look at this <\/span><a href=\"https:\/\/www.kochava.com\/getting-started-with-intrinsic-in-game-advertising\/\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">site by our partner Kochava to get started with intrinsic In-Game Advertising<\/span>.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0273516 elementor-widget elementor-widget-spacer\" data-id=\"0273516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c5460 elementor-widget elementor-widget-heading\" data-id=\"d6c5460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does native advertising fit into your strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fafba6 elementor-widget elementor-widget-text-editor\" data-id=\"5fafba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Native advertising is gaining momentum and surely is a good way to market your app with reduced danger of disgruntling and thus loosing potential customers. To find out how these ad types can fit into your overall strategy, <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/customlytics.com\/de\/marketing-master-map\/\"><span style=\"font-weight: 400;\">have a look at our free Marketing Master Map<\/span><\/a><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Speaking of overall strategy, we will take a break with this blog for now and evaluate, what\u2019s working, what not. If you want to give feedback, please feel very welcomed to do so. In the end, you as the reader has to like this blog, so your input is very valuable to us. <\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/customlytics.com\/de\/kontakt\/\"><span style=\"font-weight: 400;\">Drop us a line.<\/span><\/a><\/span><\/p>\r\n<p><i><span style=\"font-weight: 400;\">\ud83d\udca1 Knowledge sharing is at the core of what we do. Get our <\/span><\/i><span style=\"text-decoration: underline;\"><a href=\"https:\/\/customlytics.com\/de\/marketing-master-map\/\"><i><span style=\"font-weight: 400;\">Marketing Master Map<\/span><\/i><\/a><\/span><i><span style=\"font-weight: 400;\">, sign up for our <\/span><\/i><span style=\"text-decoration: underline;\"><a href=\"https:\/\/customlytics.com\/newsletter-sign-up\/\"><i><span style=\"font-weight: 400;\">newsletter<\/span><\/i><\/a><\/span><i><span style=\"font-weight: 400;\"> and become part of <\/span><\/i><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/company\/customlytics\/\"><i><span style=\"font-weight: 400;\">our community on LinkedIn<\/span><\/i><\/a><\/span><i><span style=\"font-weight: 400;\"> to learn how to make apps succeed in the competitive mobile landscape.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1418df2 elementor-widget elementor-widget-spacer\" data-id=\"1418df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1deb95f elementor-widget elementor-widget-text-editor\" data-id=\"1deb95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Helpful Links:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/07\/07\/native-advertising-examples\"><span style=\"font-weight: 400;\">WordStream: Native Advertising Examples: 5 of the Best (and Worst)<\/span><\/a><\/span><br \/><br \/><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.kochava.com\/getting-started-with-intrinsic-in-game-advertising\/\"><span style=\"font-weight: 400;\">Kochava: Getting Started with Intrinsic In-Game Advertisin<\/span><\/a><a href=\"https:\/\/www.kochava.com\/getting-started-with-intrinsic-in-game-advertising\/\"><span style=\"font-weight: 400;\">g<\/span><\/a><a href=\"https:\/\/www.kochava.com\/getting-started-with-intrinsic-in-game-advertising\/\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/span><br \/><br \/><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/customlytics.com\/de\/important-advice\/\"><span style=\"font-weight: 400;\">Customlytics Blog: App marketing is changing \u2013 these 3 expert tips help you deal with it <\/span><\/a><\/span><\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The best advertisements are the ones, people don\u2019t perceive as advertisements: When consumers enjoy marketing messages rather than endure them, it\u2019s<\/p>\n","protected":false},"author":18,"featured_media":14817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[106],"tags":[163,101,223],"class_list":["post-14819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-marketing-de","tag-ads-de","tag-app-de","tag-app-marketing-de","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ads that don\u2019t feel like ads \u2013 why app marketers choose native advertising<\/title>\n<meta name=\"description\" content=\"The app marketing bubble is talking about native advertising. What you need to know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customlytics.com\/de\/native-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ads that don\u2019t feel like ads \u2013 why app marketers choose native advertising\" \/>\n<meta property=\"og:description\" content=\"The app marketing bubble is talking about native advertising. What you need to know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customlytics.com\/de\/native-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Customlytics\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-01T08:50:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-27T09:49:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/ads-that-dont-feel-like-ads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"7680\" \/>\n\t<meta property=\"og:image:height\" content=\"4320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Klaudia Maskiewicz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Klaudia Maskiewicz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/native-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/native-advertising\\\/\"},\"author\":{\"name\":\"Klaudia Maskiewicz\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/person\\\/e6f9267c2ddb044968ffc21916dfeb81\"},\"headline\":\"Ads that don\u2019t feel like ads \u2013 why app marketers choose native advertising\",\"datePublished\":\"2022-12-01T08:50:09+00:00\",\"dateModified\":\"2023-04-27T09:49:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/native-advertising\\\/\"},\"wordCount\":811,\"publisher\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/native-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/ads-that-dont-feel-like-ads.png\",\"keywords\":[\"Ads\",\"APP\",\"app marketing\"],\"articleSection\":[\"PERFORMANCE MARKETING\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/native-advertising\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/native-advertising\\\/\",\"name\":\"Ads that don\u2019t feel like ads \u2013 why app marketers choose native advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/native-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/native-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/ads-that-dont-feel-like-ads.png\",\"datePublished\":\"2022-12-01T08:50:09+00:00\",\"dateModified\":\"2023-04-27T09:49:55+00:00\",\"description\":\"The app marketing bubble is talking about native advertising. What you need to know.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/native-advertising\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/customlytics.com\\\/de\\\/native-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/native-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/ads-that-dont-feel-like-ads.png\",\"contentUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/ads-that-dont-feel-like-ads.png\",\"width\":7680,\"height\":4320},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/native-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ads that don\u2019t feel like ads \u2013 why app marketers choose native advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\",\"name\":\"Customlytics\",\"description\":\"Full-Service App Marketing Agency &amp; Consultancy\",\"publisher\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/customlytics.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#organization\",\"name\":\"Customlytics\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/primary-logo-C.png\",\"contentUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/primary-logo-C.png\",\"width\":3751,\"height\":918,\"caption\":\"Customlytics\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/person\\\/e6f9267c2ddb044968ffc21916dfeb81\",\"name\":\"Klaudia Maskiewicz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2fd22295c19bcc01e50f39d522634c1264b651f04cb6b384d219b44a9cd53514?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2fd22295c19bcc01e50f39d522634c1264b651f04cb6b384d219b44a9cd53514?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2fd22295c19bcc01e50f39d522634c1264b651f04cb6b384d219b44a9cd53514?s=96&d=mm&r=g\",\"caption\":\"Klaudia Maskiewicz\"},\"sameAs\":[\"http:\\\/\\\/www.customlytics.com\"],\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/author\\\/klaudia-maskiewicz\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ads that don\u2019t feel like ads \u2013 why app marketers choose native advertising","description":"The app marketing bubble is talking about native advertising. What you need to know.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/customlytics.com\/de\/native-advertising\/","og_locale":"de_DE","og_type":"article","og_title":"Ads that don\u2019t feel like ads \u2013 why app marketers choose native advertising","og_description":"The app marketing bubble is talking about native advertising. What you need to know.","og_url":"https:\/\/customlytics.com\/de\/native-advertising\/","og_site_name":"Customlytics","article_published_time":"2022-12-01T08:50:09+00:00","article_modified_time":"2023-04-27T09:49:55+00:00","og_image":[{"width":7680,"height":4320,"url":"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/ads-that-dont-feel-like-ads.png","type":"image\/png"}],"author":"Klaudia Maskiewicz","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Klaudia Maskiewicz","Gesch\u00e4tzte Lesezeit":"4\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/customlytics.com\/de\/native-advertising\/#article","isPartOf":{"@id":"https:\/\/customlytics.com\/de\/native-advertising\/"},"author":{"name":"Klaudia Maskiewicz","@id":"https:\/\/customlytics.com\/de\/#\/schema\/person\/e6f9267c2ddb044968ffc21916dfeb81"},"headline":"Ads that don\u2019t feel like ads \u2013 why app marketers choose native advertising","datePublished":"2022-12-01T08:50:09+00:00","dateModified":"2023-04-27T09:49:55+00:00","mainEntityOfPage":{"@id":"https:\/\/customlytics.com\/de\/native-advertising\/"},"wordCount":811,"publisher":{"@id":"https:\/\/customlytics.com\/de\/#organization"},"image":{"@id":"https:\/\/customlytics.com\/de\/native-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/ads-that-dont-feel-like-ads.png","keywords":["Ads","APP","app marketing"],"articleSection":["PERFORMANCE MARKETING"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/customlytics.com\/de\/native-advertising\/","url":"https:\/\/customlytics.com\/de\/native-advertising\/","name":"Ads that don\u2019t feel like ads \u2013 why app marketers choose native advertising","isPartOf":{"@id":"https:\/\/customlytics.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/customlytics.com\/de\/native-advertising\/#primaryimage"},"image":{"@id":"https:\/\/customlytics.com\/de\/native-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/ads-that-dont-feel-like-ads.png","datePublished":"2022-12-01T08:50:09+00:00","dateModified":"2023-04-27T09:49:55+00:00","description":"The app marketing bubble is talking about native advertising. What you need to know.","breadcrumb":{"@id":"https:\/\/customlytics.com\/de\/native-advertising\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/customlytics.com\/de\/native-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/customlytics.com\/de\/native-advertising\/#primaryimage","url":"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/ads-that-dont-feel-like-ads.png","contentUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2022\/12\/ads-that-dont-feel-like-ads.png","width":7680,"height":4320},{"@type":"BreadcrumbList","@id":"https:\/\/customlytics.com\/de\/native-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/customlytics.com\/de\/"},{"@type":"ListItem","position":2,"name":"Ads that don\u2019t feel like ads \u2013 why app marketers choose native advertising"}]},{"@type":"WebSite","@id":"https:\/\/customlytics.com\/de\/#website","url":"https:\/\/customlytics.com\/de\/","name":"Customlytics","description":"Full-Service App Marketing Agency &amp; Consultancy","publisher":{"@id":"https:\/\/customlytics.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/customlytics.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/customlytics.com\/de\/#organization","name":"Customlytics","url":"https:\/\/customlytics.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/customlytics.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/primary-logo-C.png","contentUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/primary-logo-C.png","width":3751,"height":918,"caption":"Customlytics"},"image":{"@id":"https:\/\/customlytics.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/customlytics.com\/de\/#\/schema\/person\/e6f9267c2ddb044968ffc21916dfeb81","name":"Klaudia Maskiewicz","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/2fd22295c19bcc01e50f39d522634c1264b651f04cb6b384d219b44a9cd53514?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2fd22295c19bcc01e50f39d522634c1264b651f04cb6b384d219b44a9cd53514?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2fd22295c19bcc01e50f39d522634c1264b651f04cb6b384d219b44a9cd53514?s=96&d=mm&r=g","caption":"Klaudia Maskiewicz"},"sameAs":["http:\/\/www.customlytics.com"],"url":"https:\/\/customlytics.com\/de\/author\/klaudia-maskiewicz\/"}]}},"_links":{"self":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/posts\/14819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/comments?post=14819"}],"version-history":[{"count":4,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/posts\/14819\/revisions"}],"predecessor-version":[{"id":16364,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/posts\/14819\/revisions\/16364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/media\/14817"}],"wp:attachment":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/media?parent=14819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/categories?post=14819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/tags?post=14819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}