{"id":16279,"date":"2023-03-16T09:55:46","date_gmt":"2023-03-16T09:55:46","guid":{"rendered":"https:\/\/customlytics.com\/get-all-users-on-board-with-great-onboarding\/"},"modified":"2023-03-16T10:05:02","modified_gmt":"2023-03-16T10:05:02","slug":"app-onboarding-guide","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/app-onboarding-guide\/","title":{"rendered":"Get all users on board with great onboarding"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Author: <\/strong>Steffen Meyer, Mobile Marketing Content Specialist<\/p>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">When users have to register to use an app, it\u2019s vital to get one thing right: the onboarding process.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cImagine if you had to navigate a new city without a map or travel directions! That\u2019s how your customers might feel when they sign up on a new website or app\u201d, our partner <a href=\"https:\/\/www.moengage.com\/blog\/how-to-onboard-new-customers\/\"><span style=\"text-decoration: underline;\">MoEngage writes on their blog explaining the necessary steps to onboard new customers<\/span>.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/customlytics.com\/de\/?page_id=14474\"><span style=\"text-decoration: underline;\">We created five different onboarding flows for Telekom\u2019s Magenta SmartHome App<\/span>.<\/a> The conversion rates ranged from 17.5% to 83.1%. This huge difference shows how important it is to create an engaging onboarding process.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Just imagine, only 17.5% of users that downloaded your app, go through with the registration \u2013 while it could be 83.1%. You are missing out on alot of potential customers just because you didn\u2019t optimize your onboarding process.<\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">5 Keypoints to improve your onboarding<\/h2>\n\n<p class=\"wp-block-paragraph\">To help you get a clear picture on what to look out for in your onboarding, have a look at these five <a href=\"https:\/\/www.moengage.com\/resources-videos\/how-best-in-class-brands-onboard-new-customers-growthasia-2020\/\"><span style=\"text-decoration: underline;\">keypoints we condensed from this MoEngage video<\/span><\/a>:<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\n<p class=\"responsive-video-wrap clr\"><iframe title=\"How Best-in-Class Brands Onboard New Customers (#GROWTHAsia 2020)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/g5RljalApJM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\r\n<\/div><\/figure>\r\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">1. <strong>Time:<\/strong> Every step in the onboarding process needs the consumer\u2019s time and since we all know this ressource is scarce, you should demand as less of it as possible. Keep your messages short, don\u2019t ask for irrelevant data and make sure the process is as customer-friendly as possible.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">2. <strong>Control:<\/strong> The users should always feel in control of the app. They should be able to decide what data they want to share, which options they would like to enable and which devices they want to connect. Try to offer choices but don\u2019t overload your onboarding with too much of them.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">3. <strong>Flow:<\/strong> Users will rather stick to your app, when the transitions between apps, the web or E-Mail is as smoothly as possible. Make sure that all your cross-channel onboarding procedures blend into each other, so that users don\u2019t experience any glitches or obstructions on their journeys.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">4. <strong>Simplicity:<\/strong> Always ask yourself: What do users need to know and what\u2019s just PR talk or informational clutter which isn\u2019t important at that point? MoEngage puts it like this: \u201cKeep the interface neat, the information simple, and the users will stay with the brand longer.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">5. <strong>Flexibility:<\/strong> Whether users access the service via web or app, they should always feel like they are in the same environment. When they started a process on the app but took a break in the middle of it and then opened your service on the web, they should be able to continue their journey where they left off, despite switching channels.<\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Let it flow, let it flow<\/h2>\n\n<p class=\"wp-block-paragraph\">Having an optimized onboarding process is one thing, but often enough users still need a little push or incentive to go through with it. This is where Onboarding Flows come in.<\/p>\n\n<p class=\"wp-block-paragraph\">These processes remind users automatically to finish their onboarding by sending them push notifications, e-Mails or SMS. <a href=\"https:\/\/customlytics.com\/de\/channels-to-execute-user-retention-strategy\/\"><span style=\"text-decoration: underline;\">As always, these messages<\/span><\/a> shouldn\u2019t be received as an annoyance but rather as a friendly reminder.<\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.moengage.com\/blog\/new-user-onboarding-flow-for-e-commerce-apps\/\"><span style=\"text-decoration: underline;\">In this blogpost<\/span>, <\/a>MoEngage describes a top-performing flow which consists of giving users a special offer when they finish the onboarding and automatically sending reminders when certain conditions are met.<\/p>\n\n<p class=\"wp-block-paragraph\">This flow employs various channels and procedures which can be quite complicated if you try to set it up all on your own. That is why our partner offers <a href=\"https:\/\/www.moengage.com\/blog\/introducing-flows-delight-customers-remarkable-journeys\/\"><span style=\"text-decoration: underline;\">MoEngage Flows<\/span><\/a> which lets you build these flows by drag and drop.<\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Onboarding should fit your overall marketing strategy<\/h2>\n\n<p class=\"wp-block-paragraph\">Check out our<a href=\"https:\/\/customlytics.com\/de\/blog\/\"> <span style=\"text-decoration: underline;\">blog<\/span><\/a> to learn more about succesful app marketing and be sure that your onboarding process fits into your overall marketing strategy.\u00a0 Have a look at our <a href=\"https:\/\/customlytics.com\/de\/marketing-master-map\/\"><span style=\"text-decoration: underline;\">Marketing Master Map<\/span><\/a> to get a better overview.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\"><em>\ud83d\udca1 Knowledge sharing is at the core of what we do. Sign up for our <\/em><a href=\"https:\/\/customlytics.com\/newsletter-sign-up\/\"><em><span style=\"text-decoration: underline;\">newsletter<\/span><\/em><\/a><em> and become part of <\/em><a href=\"https:\/\/www.linkedin.com\/company\/customlytics\/\"><em><span style=\"text-decoration: underline;\">our community on LinkedIn<\/span><\/em><\/a><em> to learn how to make apps succeed in the competitive mobile landscape.<\/em><\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Helpful Links:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/customlytics.com\/de\/?page_id=14474\"><span style=\"text-decoration: underline;\">Customlytics Case Study: Increasing business growth by successfully onboarding users<\/span><\/a><\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/customlytics.com\/de\/channels-to-execute-user-retention-strategy\/\"><span style=\"text-decoration: underline;\">Customlytics Blog: 5 ways to keep in touch with your customers \u2013 one of them is rarely used but has high potential<\/span><\/a><\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.moengage.com\/blog\/how-to-onboard-new-customers\/\"><span style=\"text-decoration: underline;\">MoEngage Blog: How to Onboard New Customers<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When users have to register to use an app, it\u2019s vital to get one thing right: the onboarding process. \u201cImagine if you had to 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