{"id":16326,"date":"2023-04-20T06:38:11","date_gmt":"2023-04-20T06:38:11","guid":{"rendered":"https:\/\/customlytics.com\/tiktok-company-pushes-new-social-media-app-lemon8-will-this-work\/"},"modified":"2023-04-20T06:38:12","modified_gmt":"2023-04-20T06:38:12","slug":"tiktok-company-pushes-new-social-media-app-lemon8-will-this-work","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/tiktok-company-pushes-new-social-media-app-lemon8-will-this-work\/","title":{"rendered":"TikTok company pushes new social media app Lemon8 \u2013 will this work?"},"content":{"rendered":"\n

Author: <\/strong>Steffen Meyer, Mobile Marketing Content Specialist<\/h3>\n\n
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Did you recently hear the claim along the lines \u201cIf Instagram and Pinterest had a baby, it would be Lemon8\u201d?If you have, you are most probably a frequent TikTok user, since the social network was swamped with creators talking about this new app in the last weeks, catapulting it in the top 10 of the Apple Appstore first (check out its current position here<\/span><\/a>).<\/p>\n\n

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A brief summary around the Lemon8 discussion<\/h2>\n\n

Probably though, the buzz wasn\u2019t a coincidence when you see which company is behind this highly talked about social media aspirant: It\u2019s ByteDance, the company that owns TikTok as well.\u00a0<\/p>\n\n

As Business Insider reports (Paywall)<\/span><\/a>, the company actually paid creators to post on their new network and some suggest<\/span><\/a> that the people talking about it on TikTok have other than intrinsic motivation to do so as well.<\/p>\n\n

Paying creators to advertise your stuff isn\u2019t new but by creating this buzz and in consequence amassing downloads of the app in a short amount of time, people experience marketer\u2019s beloved \u201cFear of Missing out\u201d: Creators, consultants and journalists didn\u2019t want to be seen as last movers and reported about this new app as well, thus creating virality and attention.<\/p>\n\n

But will this hype stay? If you ask ChatGPT about Lemon8\u2019s future, it states \u201cthat the success of any social media platform depends on various factors, such as user engagement, content quality, and competition from other platforms.\u201d\u00a0<\/p>\n\n

Wow. How insightful.<\/p>\n\n

But honestly, the AI text tool pretty much sums up the fact that no one can predict how Lemon8 will play out.\u00a0However, with more and more countries restricting the use of TikTok<\/span><\/a> and India having banned it<\/span><\/a>, some speculate that ByteDance relies on Lemon8 to stay in the market, thus investing a lot to push it onto consumers. Though it\u2019s questionable that the new app won\u2019t be wrapped up in the legal drama around TikTok as well, as social media consultant Rachel Karten tweets.<\/span><\/a><\/p>\n\n

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What do experts say about it?<\/h2>\n\n

As marketers, it surely won\u2019t hurt to download the app and have a look yourself. If the app isn\u2019t available in your country for now, visit the webpage www.lemon8-app.com<\/span><\/a> and choose a region to get a feel for it.<\/p>\n\n

As you will quickly see, its focus lies on images rather than videos, and judging from the categories, the main interests of users are supposed to be lifestyle and fashion.<\/p>\n\n

Right now, you find many creators that explain what they think of the app. There are many positive reviews but you can\u2019t trust them, since ByteDance may have paid some of them.<\/p>\n\n

So here are some insights gathered from more reliable sources:<\/p>\n\n