{"id":16501,"date":"2023-05-18T09:17:00","date_gmt":"2023-05-18T09:17:00","guid":{"rendered":"https:\/\/customlytics.com\/how-google-lets-you-spy-on-your-competition\/"},"modified":"2023-05-18T09:17:01","modified_gmt":"2023-05-18T09:17:01","slug":"how-google-lets-you-spy-on-your-competition","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/how-google-lets-you-spy-on-your-competition\/","title":{"rendered":"How Google lets you spy on your competition"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Author: <\/strong>Steffen Meyer, Mobile Marketing Content Specialist<\/h3>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Marketers, watch out: Google <a href=\"https:\/\/blog.google\/technology\/ads\/announcing-the-launch-of-the-new-ads-transparency-center\/?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-80PC1sQtmI5K6ZCetG-tvvzYomJRmn-TjAj7SA_1vrZ1-RCU3SESbvVsL8gGwLQ0TAyPC3\"><span style=\"text-decoration: underline;\">launched<\/span><\/a> its new <a href=\"https:\/\/adstransparency.google.com\/\"><span style=\"text-decoration: underline;\">Ads Transparency Center<\/span><\/a> and grants insights into all ads that are distributed via Google Search and Display as well as YouTube.\u00a0<\/p>\n\n<p>With the new tool, anyone can<\/p>\n\n<ul class=\"wp-block-list\">\n<li>search for brands and see their ads<\/li>\n\n\n\n<li>filter by region and format<\/li>\n\n\n\n<li>see the last date the ad ran<\/li>\n<\/ul>\n\n<p>According to Google, this should \u201chelp our users make informed decisions\u201d. For marketers however, it offers the nifty opportunity to spy on competitors.<\/p>\n\n<p>Don\u2019t pretend to be shocked.<\/p>\n\n<p>Meta allows scanning competitors on Instagram and Facebook via its Ads Library <a href=\"https:\/\/techcrunch.com\/2019\/03\/28\/facebook-ads-library\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAG4Gu0vQlKyADE6g2xJh9B5imgFHcJjRugJTlGdWoo8sby7lVdknEBBPmXOKDbzUJMHKHtrmfkZ7jKHb4ZXldPZmlefc_-ohcCEAv5s7IRIx_F58BDc2pA1eqpcIwX1asQur7Rt0zkaDCNLjSKgMZWakLzbja3WpOyklIutuwwWV\"><span style=\"text-decoration: underline;\">since 2019<\/span><\/a> and many marketers use it for their research. If you haven\u2019t taken advantage of it, you should definitely do so.<\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">How to use Google\u2019s Ad Transparency Center<\/h2>\n\n<p>Google\u2019s new transparency tool works similarly to Meta\u2019s library: After searching for and selecting a brand, all its ads are listed. By clicking on one of them, you can play videos and look at different variations of images.\u00a0<\/p>\n\n<p>The insights on search ads, however, aren\u2019t as detailed as you may have hoped: While the actual ads are composed of different headlines which the algorithm mixes together for best performance, you don\u2019t see these variations in the Ads Transparency Centre. Most of the time, just the title of the Website is shown, barring the copywriting magic from your sight.<\/p>\n\n<p>Contrary to Meta\u2019s Ad Library you can\u2019t search for keywords either. Entering \u201csportswear\u201d won\u2019t get you any results, forcing you to look for certain brands in this sector and evaluating their ads piece by piece. You can however search for websites and find out what ads link to them.<\/p>\n\n<p>Important note: You have to deactivate your adblocker to see image or text ads. Otherwise you will just stare at gray thumbnails.<\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">I spy with my little eye<\/h2>\n\n<p>Now that we cleared up the technical part, let\u2019s get to the strategic possibilities and see what you can do with tool to improve your marketing efforts:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Competitor analysis<\/strong>: When mapping out your ad strategy you should keep an eye on what others in your industry are doing. Are they advertising mostly with video, image or text? Can you spot a gap in their strategy you may fill? What do their creatives look like? Are they actually running any ads at the moment? And in which region?<br\/><br\/>If you know what your competitors are up to, you can better adjust your advertising efforts and come out on top.<strong><br\/><\/strong><\/li>\n\n\n\n<li><strong>Creative inspiration:<\/strong> There are infinite possibilities to craft engaging ads and marketers all around the world come up with new ideas every minute. With the Ads Transparency Centre, you can delve into this wealth of creativity.<br\/><br\/>Don\u2019t just look up your competitors but spy on brands you personally like or agencies which are famous for their original advertisements.<br\/><br\/>You may as well dip into the political arena: Here, both Google and Meta offer more insights like the amount of impressions, the targeted groups and the money spent. Even if this doesn\u2019t help you immediately with your business research, it can give you interesting talking points for discussions at the diner table. Never underestimate this soft feat.<br\/><\/li>\n<\/ul>\n\n<p><strong>Look behind the ad, see the funnel: <\/strong>As digital marketer know, the ad is just the beginning of the customer journey. What happens after the user clicks on an ad? Is there a web page or a customized app store page? What\u2019s the next call-to-action that guides the prospect into becoming a buyer?<\/p>\n\n<p>It\u2019s always wise to dig deeper, as the ad is just the tip of the marketing iceberg.<\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Don\u2019t just imitate, be one step ahead<\/h2>\n\n<p>While spying on your competitors certainly is valuable, you have to be aware that the other side has the same tools at their disposal as you. It isn\u2019t called a <em>transparency <\/em>center for nothing.<\/p>\n\n<p>So in the end, you need to be one step ahead of your competitors. To do so, <a href=\"https:\/\/customlytics.com\/de\/marketing-master-map\/\"><span style=\"text-decoration: underline;\">get our Marketing Master Map for free<\/span><\/a> and develop a winning strategy. And make sure others don\u2019t spy on it.\u00a0<\/p>\n\n<p><em>\ud83d\udca1 Knowledge sharing is at the core of what we do. Sign up for our <\/em><a href=\"https:\/\/customlytics.com\/newsletter-sign-up\/\"><em><span style=\"text-decoration: underline;\">newsletter<\/span><\/em><\/a><em> and become part of <\/em><a href=\"https:\/\/www.linkedin.com\/company\/customlytics\/\"><em><span style=\"text-decoration: underline;\">our community on LinkedIn<\/span><\/em><\/a><em> to learn how to make apps succeed in the competitive mobile landscape.<\/em><\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Helpful Links:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/customlytics.com\/de\/important-advice\/\"><span style=\"text-decoration: underline;\">Customlytics Blog: App marketing is changing \u2013 these 3 expert tips help you deal with it<\/span><\/a><\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/customlytics.com\/de\/gamification-strategies\/\"><span style=\"text-decoration: underline;\">Customlytics Blog: These 8 gamification strategies will make your app super engaging<\/span><\/a><\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/customlytics.com\/de\/align-product-marketing\/\"><span style=\"text-decoration: underline;\">How to align marketing and product teams? Get a therapist<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketers, watch out: Google launched its new Ads Transparency Center and grants insights into all ads that are distributed via Google Search and Display as well as YouTube.<\/p>\n","protected":false},"author":18,"featured_media":16431,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[66],"tags":[163,316,78],"class_list":["post-16501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-industry-de","tag-ads-de","tag-ads-transparency-center-de","tag-google-de","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to use Google\u2019s Transparency Center to spy on your competition<\/title>\n<meta name=\"description\" content=\"Google launched a new transparency tool similar to Meta\u2019s Ad Library. 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