{"id":16993,"date":"2023-09-21T08:05:18","date_gmt":"2023-09-21T08:05:18","guid":{"rendered":"https:\/\/customlytics.com\/crush-recession-rears-with-our-ultimate-paid-marketing-checklist\/"},"modified":"2023-09-25T06:39:07","modified_gmt":"2023-09-25T06:39:07","slug":"crush-recession-rears-with-our-ultimate-paid-marketing-checklist","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/crush-recession-rears-with-our-ultimate-paid-marketing-checklist\/","title":{"rendered":"Crush Recession Fears With Our Ultimate Paid Marketing Checklist"},"content":{"rendered":"\n

Author: <\/strong>Steffen Meyer, Mobile Marketing Content Specialist<\/h3>\n\n
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With inflation ramping up costs and recessions haunting Europe<\/span><\/a>, businesses are tightening their marketing budgets. The growth of digital ad spending, as reported by Insider Intelligence<\/span><\/a>, is now projected to increase by less than 10% for the first time in 14 years.<\/p>\n\n

In turn, app marketers need to be far more efficient with their spending and refocus on measures that bring the highest Return on Investment (ROI) \u2013 and these are not only found in your campaigns but also outside them.\u00a0<\/p>\n\n

Our comprehensive checklist serves as your invaluable guide to navigating these challenging times and fine-tuning your paid marketing strategies. Within this resource, you’ll find expert insights and links to additional in-depth resources on our site. So better bookmark this page now.<\/p>\n\n

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Outside of ad campaigns<\/h2>\n\n

1. Check your App Store Optimization (ASO)\u00a0<\/h3>\n\n

App Stores are the only distribution platform for users to download apps, so every user has to go through them. But with 4.42 million apps available for download, you need to make a good first impression on the user, or they will download an app by one of your competitors.<\/p>\n\n

The conversion rate (CVR) is mission-critical for your paid campaign efficiency, so:<\/p>\n\n