{"id":17391,"date":"2023-11-16T14:03:07","date_gmt":"2023-11-16T14:03:07","guid":{"rendered":"https:\/\/customlytics.com\/?p=17391"},"modified":"2023-11-16T14:03:09","modified_gmt":"2023-11-16T14:03:09","slug":"ai-influence-on-crm","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/ai-influence-on-crm\/","title":{"rendered":"Get personal in less time with AI"},"content":{"rendered":"\n

Author: <\/strong>Steffen Meyer, Mobile Marketing Content Specialist<\/h3>\n\n\n\n
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Experienced marketers know that personalized messages are more charming than generic ones<\/span><\/a>. Yet, crafting tailor-made texts for segmented user groups is more complex and takes more time than sending a generic email blast. But thanks to Generative AI, there appears to be a huge time-saving potential on the horizon.<\/p>\n\n\n\n

At the recent Mobile Marketing & Growth Meetup, Customlytics CEO Christian Eckhardt spoke with other experts in the business sector about this evolution in Customer Relationship Management (CRM).\u00a0<\/p>\n\n\n\n

Under the title \u201cThe influence of AI on CRM\u201d, the panel discussed how AI frees up time for staff, for example by helping with copy and idea creation as well as basic analytics. Though Christian stressed the fact that \u201eat least one human being needs to control all of this\u201c since AI can\u2019t be trusted<\/span><\/a>.<\/p>\n\n\n\n

While keeping this warning in mind, Generative AI like ChatGPT can be employed to personalize messages quickly: For this, you need to craft a prompt that tells the AI which attributes of a customer should be included in the message, and the artificial intelligence will spit out a first draft which you can finetune. <\/p>\n\n\n\n

For example, when sending out individualized messages about a new feature in your app, you can tell the AI to draft different versions for different age groups or places of residence.<\/p>\n\n\n\n

Furthermore, you can automate translation as well as grammar and style checks.<\/p>\n\n\n\n

Some CRMs now come equipped with built-in AI features that enable you to create and optimize prompts within the tool itself, leveraging stored user data. To gain a clearer understanding of how this works, watch this video.<\/p>\n\n\n\n

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