{"id":2310,"date":"2019-10-18T11:07:00","date_gmt":"2019-10-18T11:07:00","guid":{"rendered":"https:\/\/customlytics.com\/aso-is-more-than-tweaking-theres-more-you-can-do\/"},"modified":"2020-03-17T13:31:18","modified_gmt":"2020-03-17T13:31:18","slug":"aso-is-more-than-tweaking-theres-more-you-can-do","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/","title":{"rendered":"ASO is more than tweaking – there’s more you can do"},"content":{"rendered":"\n
\"\"<\/figure>
\n

Binh Dang \n\u2013 App Marketing Manager at Customlytics<\/h3>\n<\/div><\/div>\n\n

<\/p>\n\n

App store optimization, or ASO, is widely known as organic growth\u2019s best bet as it costs less and creates more impact. Yet, it\u2019s too often carried out in a \u201ctweaking<\/a>\u201d fashion, which isn\u2019t the most\u00a0sustainable<\/em>\u00a0and\u00a0impactful<\/em>\u00a0approach to go for.<\/p>\n\n

In an attempt to explore why and how this is the case, we have teamed up with our partner\u00a0SplitMetrics<\/a>\u2019 expert\u00a0Lina Danilchik<\/a>\u00a0to co-author an article titled \u201cApp Store Optimization: Why You Can\u2019t Optimize Forever<\/em><\/a>\u201d. It re-elaborates on the pros and cons of the top two most powerful ASO activities, namely\u00a0keyword optimization<\/em>\u00a0(KWO) and\u00a0A\/B testing<\/em>, then explores\u00a0three highly impactful alternatives<\/em>\u00a0that can greatly amplify organic growth.<\/p>\n\n

Keyword optimization<\/strong><\/h2>\n\n

Keyword optimization improves an app\u2019s organic search ranking positions for targeted search terms, increasing its exposure to the users in the App and Play stores as a result. One major disadvantage, however, is that even with the best keyword strategies, you will have to end it at some point. To exemplify, you can only add keywords that fill up to\u00a04,130<\/em>\u00a0characters on the Play Store and\u00a0160<\/em>\u00a0on the App Store per locale, corresponding to the three\u00a0indexed<\/strong>\u00a0app metadata assets relevant to KWO. If you\u2019re concerned about the extent to which you can optimize the metadata, follow the article\u00a0here<\/a>\u00a0to learn more.<\/p>\n\n

A\/B testing\u00a0<\/strong><\/h2>\n\n

Conversion rate optimization (CRO) primarily relies on app store experiments, or A\/B testing, to validate valuable ideas that help you boost organic growth. Similar to keywords, it is limited within certain boundaries, such as the total amount of visible assets relevant to conversion rate (CVR). More importantly, it often gives you a headache when it comes to choosing the right testing platform and method. For a true experiment (as opposed to the risky quasi-experiments), perhaps your best options are the native Google Play Store Listing Experiments and a third-party solution such as\u00a0SplitMetrics\u2019<\/a>.<\/p>\n\n

\"\"<\/figure>\n\n

SplitMetrics A\/B testing solutions<\/em><\/a>\u00a0often drive positive results.<\/em><\/p>\n\n

In general, you will reach the maximum growth potential for CRO no matter how good you are, and Lina can\u00a0explain<\/a>\u00a0more.<\/p>\n\n

What more can you do?<\/strong><\/h2>\n\n

One power-up in your app growth journey is increased brand awareness. Yes, core growth KPIs like installs are the borderlines, but they can only be maximized if users from outside the store also know about your app. Such an external awareness can amplify in-store growth by improving search and browse visibility as well as CVR in certain cases. Leveraging performance marketing, using mobile CRM tools, and much more can expand the awareness of your brand.<\/p>\n\n

Then, next to exposing your app more to the \u201coutside\u201d world, sometimes it\u2019s helpful to come back inside and conquer the browse traffic channel \u2013 through\u00a0app store featuring<\/em><\/strong>. Though often linked to short-term benefits, there are ways that getting featured could leave extensive impact on your organic app growth.<\/p>\n\n

Last but not least, your app can benefit from quickly escalated growth by going\u00a0viral<\/em><\/strong>. While it is not easy to \u201cjust go viral\u201d, viral marketing can be fostered if you stage it the right way and have the right\u00a0marketing infrastructure<\/a>. Past successful attempts to make a \u201cviral loop\u201d, such as\u00a0Slack<\/em>\u00a0or\u00a0TikTok<\/em>, have shown a handful of replicable patterns that you can adopt for your app.<\/p>\n\n

\"\"<\/figure>\n\n

\u201cInvite\u201d feature helped Slack go viral<\/em>\u00a0(Image source:\u00a0Gabor Cselle<\/a>).<\/p>\n\n

All three of the mentioned alternatives have been explored in our joint\u00a0article<\/a>. We hope you will pick up helpful advice there.<\/p>\n\n

Need help in ASO or app marketing in general? Drop us a line at\u00a0<\/em>info@customlytics.com<\/em><\/a>\u00a0and we can discuss the solutions.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

App store optimization, or ASO, is widely known as organic growth\u2019s best bet as it costs less and creates more impact . Yet, it\u2019s too often<\/p>\n","protected":false},"author":1,"featured_media":1023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[69],"tags":[27,70],"class_list":["post-2310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aso-de","tag-aso","tag-aso-de","entry","has-media"],"yoast_head":"\nASO is more than tweaking - there's more you can do – Customlytics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASO is more than tweaking - there's more you can do – Customlytics\" \/>\n<meta property=\"og:description\" content=\"App store optimization, or ASO, is widely known as organic growth\u2019s best bet as it costs less and creates more impact . Yet, it\u2019s too often\" \/>\n<meta property=\"og:url\" content=\"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/\" \/>\n<meta property=\"og:site_name\" content=\"Customlytics\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-18T11:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-17T13:31:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/customlytics.com\/wp-content\/uploads\/2019\/10\/app-growth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1254\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/\"},\"author\":{\"name\":\"Admin\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/person\\\/35c3b00d77171b55d0567e8c73671d99\"},\"headline\":\"ASO is more than tweaking – there’s more you can do\",\"datePublished\":\"2019-10-18T11:07:00+00:00\",\"dateModified\":\"2020-03-17T13:31:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/\"},\"wordCount\":625,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/app-growth.jpg\",\"keywords\":[\"ASO\",\"ASO\"],\"articleSection\":[\"ASO\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/\",\"name\":\"ASO is more than tweaking - there's more you can do – Customlytics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/app-growth.jpg\",\"datePublished\":\"2019-10-18T11:07:00+00:00\",\"dateModified\":\"2020-03-17T13:31:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/#primaryimage\",\"url\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/app-growth.jpg\",\"contentUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/app-growth.jpg\",\"width\":2400,\"height\":1254,\"caption\":\"aso tweaking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/aso-is-more-than-tweaking-theres-more-you-can-do\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ASO is more than tweaking – there’s more you can do\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\",\"name\":\"Customlytics\",\"description\":\"Full-Service App Marketing Agency & Consultancy\",\"publisher\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/customlytics.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#organization\",\"name\":\"Customlytics\",\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/primary-logo-C.png\",\"contentUrl\":\"https:\\\/\\\/customlytics.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/primary-logo-C.png\",\"width\":3751,\"height\":918,\"caption\":\"Customlytics\"},\"image\":{\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/customlytics.com\\\/de\\\/#\\\/schema\\\/person\\\/35c3b00d77171b55d0567e8c73671d99\",\"name\":\"Admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffc3ba99a5ef59ac0a11d845d504dafe77a10a5c60c8996f106a47e28de102f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffc3ba99a5ef59ac0a11d845d504dafe77a10a5c60c8996f106a47e28de102f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ffc3ba99a5ef59ac0a11d845d504dafe77a10a5c60c8996f106a47e28de102f2?s=96&d=mm&r=g\",\"caption\":\"Admin\"},\"url\":\"https:\\\/\\\/customlytics.com\\\/de\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ASO is more than tweaking - there's more you can do – Customlytics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/","og_locale":"de_DE","og_type":"article","og_title":"ASO is more than tweaking - there's more you can do – Customlytics","og_description":"App store optimization, or ASO, is widely known as organic growth\u2019s best bet as it costs less and creates more impact . Yet, it\u2019s too often","og_url":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/","og_site_name":"Customlytics","article_published_time":"2019-10-18T11:07:00+00:00","article_modified_time":"2020-03-17T13:31:18+00:00","og_image":[{"width":2400,"height":1254,"url":"https:\/\/customlytics.com\/wp-content\/uploads\/2019\/10\/app-growth.jpg","type":"image\/jpeg"}],"author":"Admin","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Admin","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/#article","isPartOf":{"@id":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/"},"author":{"name":"Admin","@id":"https:\/\/customlytics.com\/de\/#\/schema\/person\/35c3b00d77171b55d0567e8c73671d99"},"headline":"ASO is more than tweaking – there’s more you can do","datePublished":"2019-10-18T11:07:00+00:00","dateModified":"2020-03-17T13:31:18+00:00","mainEntityOfPage":{"@id":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/"},"wordCount":625,"commentCount":0,"publisher":{"@id":"https:\/\/customlytics.com\/de\/#organization"},"image":{"@id":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/#primaryimage"},"thumbnailUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2019\/10\/app-growth.jpg","keywords":["ASO","ASO"],"articleSection":["ASO"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/","url":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/","name":"ASO is more than tweaking - there's more you can do – Customlytics","isPartOf":{"@id":"https:\/\/customlytics.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/#primaryimage"},"image":{"@id":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/#primaryimage"},"thumbnailUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2019\/10\/app-growth.jpg","datePublished":"2019-10-18T11:07:00+00:00","dateModified":"2020-03-17T13:31:18+00:00","breadcrumb":{"@id":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/#primaryimage","url":"https:\/\/customlytics.com\/wp-content\/uploads\/2019\/10\/app-growth.jpg","contentUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2019\/10\/app-growth.jpg","width":2400,"height":1254,"caption":"aso tweaking"},{"@type":"BreadcrumbList","@id":"https:\/\/customlytics.com\/de\/aso-is-more-than-tweaking-theres-more-you-can-do\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/customlytics.com\/de\/"},{"@type":"ListItem","position":2,"name":"ASO is more than tweaking – there’s more you can do"}]},{"@type":"WebSite","@id":"https:\/\/customlytics.com\/de\/#website","url":"https:\/\/customlytics.com\/de\/","name":"Customlytics","description":"Full-Service App Marketing Agency & Consultancy","publisher":{"@id":"https:\/\/customlytics.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/customlytics.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/customlytics.com\/de\/#organization","name":"Customlytics","url":"https:\/\/customlytics.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/customlytics.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/primary-logo-C.png","contentUrl":"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/01\/primary-logo-C.png","width":3751,"height":918,"caption":"Customlytics"},"image":{"@id":"https:\/\/customlytics.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/customlytics.com\/de\/#\/schema\/person\/35c3b00d77171b55d0567e8c73671d99","name":"Admin","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/ffc3ba99a5ef59ac0a11d845d504dafe77a10a5c60c8996f106a47e28de102f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ffc3ba99a5ef59ac0a11d845d504dafe77a10a5c60c8996f106a47e28de102f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ffc3ba99a5ef59ac0a11d845d504dafe77a10a5c60c8996f106a47e28de102f2?s=96&d=mm&r=g","caption":"Admin"},"url":"https:\/\/customlytics.com\/de\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/posts\/2310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/comments?post=2310"}],"version-history":[{"count":3,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/posts\/2310\/revisions"}],"predecessor-version":[{"id":3472,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/posts\/2310\/revisions\/3472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/media\/1023"}],"wp:attachment":[{"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/media?parent=2310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/categories?post=2310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customlytics.com\/de\/wp-json\/wp\/v2\/tags?post=2310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}