{"id":2312,"date":"2019-10-14T11:08:12","date_gmt":"2019-10-14T11:08:12","guid":{"rendered":"https:\/\/customlytics.com\/event-recap-crm-growth-mixer-october-2019\/"},"modified":"2022-03-01T13:42:06","modified_gmt":"2022-03-01T13:42:06","slug":"event-recap-crm-growth-mixer-october-2019","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/event-recap-crm-growth-mixer-october-2019\/","title":{"rendered":"Event Recap: CRM Growth Mixer, October 2019"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2019\/06\/linda-circle.png\" alt=\"\" class=\"wp-image-3446 size-full\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2019\/06\/linda-circle.png 250w, https:\/\/customlytics.com\/wp-content\/uploads\/2019\/06\/linda-circle-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\">Author: <strong>Linda Harnisch<\/strong><br><em>\u2013 Communications Lead<\/em><\/h3>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In partnership with our friends from&nbsp;<a href=\"https:\/\/www.moengage.com\/\">MoEnage<\/a>, we hosted a Growth Mixer at Soho House discussing best practices in user segmentation and automation in order to deliver a personalized mobile experience to mobile app users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Big shoutout to everyone who showed up, what turned out to be a successful and engaging event with 75+ CRM experts mingling and discussing. Our panelists\u2019 conversation flowed so smoothly by having an interesting yet engaging conversation about&nbsp;<a href=\"https:\/\/customlytics.com\/de\/marketing-infrastruktur\/mobile-crm\/\">mobile CRM<\/a>&nbsp;from many different industry perspectives.<\/p>\n\n\n\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/VT9HfRfIzDo\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to our marvelous panelists:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Christian Eckhardt, CEO &amp; Co-Founder Customlytics<\/li><li>Ada Dubrawska, Associate Product Manager, Growth at Clue<\/li><li>Natalie Fitch, CRM Manager at Babbel<\/li><li>Jon Genovard, CRM Manager at Blacklane<\/li><li>Tobias L\u00fcder, CRM Manager at Delivery Hero<\/li><li>And of course, Mike Barclay, Director of European Operations at MoEngage, for being an awesome moderator.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">They all had a similar yet different take on segmentation and automation depending on the company they work for regarding the security of user data, customer touchpoints, personalizing messages, handing segment challenges and failures with improvements for the business results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s next? Stay up to date with&nbsp;<a href=\"https:\/\/customlytics.com\/de\/events\/\">Customlytic\u2019s events<\/a>&nbsp;and our&nbsp;<a href=\"https:\/\/www.meetup.com\/de-DE\/Berlin-Mobile-Marketing-Growth-Meetup\/\">Berlin Mobile Marketing &amp; Growth<\/a>&nbsp;meetup series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In partnership with our friends from MoEnage, we hosted a Growth Mixer at Soho House discussing best practices in user segmentation<\/p>\n","protected":false},"author":1,"featured_media":1016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[66],"tags":[73,68,67],"class_list":["post-2312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-industry-de","tag-crm-de","tag-events-de","tag-industry-news-de","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event Recap: CRM Growth Mixer, October 2019 &#8211; 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