{"id":6330,"date":"2020-08-28T07:46:09","date_gmt":"2020-08-28T07:46:09","guid":{"rendered":"https:\/\/customlytics.com\/cheat-sheet-ziele-metriken-fuer-die-app-nutzerakquise\/"},"modified":"2021-11-26T13:55:57","modified_gmt":"2021-11-26T13:55:57","slug":"paid-ua-cheat-sheet","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/paid-ua-cheat-sheet\/","title":{"rendered":"Cheat Sheet: Ziele &#038; Metriken f\u00fcr die App-Nutzerakquise"},"content":{"rendered":"\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:23% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"625\" height=\"625\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Belinda-01-2.png\" alt=\"\" class=\"wp-image-6316 size-full\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Belinda-01-2.png 625w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Belinda-01-2-300x300.png 300w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/Belinda-01-2-150x150.png 150w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"block-6f4760f1-a040-4d9e-83ff-44cf9e337748\">Authors:<br\/><br\/><strong>Linda Harnisch<\/strong><br\/><em>&#8211; Communications Lead<\/em><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-6c74b8b4-434b-4f30-906e-bc1913d4fafb\">Is<strong>abella Zulli<\/strong><br\/><em>&#8211; Former Design Lead at Customlytics<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">Wondering how to scale up your paid user acquisition by setting the right goals and metrics from the start?<\/p>\n\n<p class=\"wp-block-paragraph\">Jeder (App) Marketingmensch wei\u00df: F\u00fcr eine erfolgreiche Strategie zur Nutzergewinnung, braucht es zu Beginn Zielen und Metriken, die festgelegt werden. Besonders dann, wenn man mit bezahlten Marketingkampagnen loslegen will, die bei der Nutzergewinnung f\u00fcr mobile Apps unerl\u00e4sslich sind. &#13;\n&#13;\nDie Anzahl an Acronymen im bezahlten App Marketing kann dabei lang und verwirrend sein. Deswegen haben die App Marketing Experten von Customlytics hier eine praktische Liste mit allen Zielen und Metriken zusammengestellt, die man beim bezahlten App Marketing im Blick haben sollte. Wir hoffen, sie hilft euch weiter!&#13;\nWeiteren Lesestoff zum Thema User Acquisition f\u00fcr mobile Apps findet ihr hier:&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Auf dem Blog: <\/span><strong><a href=\"https:\/\/customlytics.com\/de\/welcher-kanalmix-ist-der-richtige-fuer-das-bezahlte-app-marketing\/\">Welcher Kanalmix ist der richtige f\u00fcr das bezahlte App Marketing?<\/a><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Customlytics eBooks: <\/span><strong><a href=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/03\/Customlytics-A-guide-to-User-Acquisition-and-Retargeting-eBook-1-1.pdf\">User Acquisition &amp; Retargeting<\/a><\/strong><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"648\" height=\"1024\" src=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/UA-Cheat-Sheet-EN-648x1024.png\" alt=\"\" class=\"wp-image-6320\" srcset=\"https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/UA-Cheat-Sheet-EN-648x1024.png 648w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/UA-Cheat-Sheet-EN-190x300.png 190w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/UA-Cheat-Sheet-EN-768x1214.png 768w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/UA-Cheat-Sheet-EN-971x1536.png 971w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/UA-Cheat-Sheet-EN-1295x2048.png 1295w, https:\/\/customlytics.com\/wp-content\/uploads\/2020\/08\/UA-Cheat-Sheet-EN.png 1729w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-text-color\" href=\"https:\/\/customlytics.com\/de\/ua-cheat-sheet-en-2\/\" style=\"border-radius:12px;color:#18f2b4\" target=\"_blank\" rel=\"noreferrer noopener\">PDF JETZT HERUNTERLADEN<\/a><\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Was sind Eure aktuellen Herausforderungen, wenn es um die Messung eurer App Marketing Kampagnen geht? Wir konnten bereits einigen Marketing Teams dabei helfen die richtigen Ziele und Metriken f\u00fcr ihre Performance Kampagnen zu finden. Zum Beispiel diesen <\/span><a href=\"https:\/\/customlytics.com\/de\/kunden\/?lang=de\"><span style=\"font-weight: 400;\"><strong>Kunden<\/strong><\/span><\/a><span style=\"font-weight: 400;\">. Gerne unterst\u00fctzen wir auch Euch dabei euer mobiles Produkt noch effizienter zu vermarkten!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeder (App) Marketingmensch wei\u00df: F\u00fcr eine erfolgreiche Strategie zur Nutzergewinnung, braucht es zu Beginn Zielen und Metriken, die festgelegt werden. Besonders dann<\/p>\n","protected":false},"author":1,"featured_media":6332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[106],"tags":[85,111,110],"class_list":["post-6330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-marketing-de","tag-analytics-de","tag-cheatsheet-de","tag-user-acquisition-de","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cheat Sheet: Ziele &amp; Metriken f\u00fcr die App-Nutzerakquise &#8211; Customlytics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/customlytics.com\/de\/paid-ua-cheat-sheet\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cheat Sheet: Ziele &amp; Metriken f\u00fcr die App-Nutzerakquise &#8211; Customlytics\" \/>\n<meta property=\"og:description\" content=\"Jeder (App) Marketingmensch wei\u00df: F\u00fcr eine erfolgreiche Strategie zur Nutzergewinnung, braucht es zu Beginn Zielen und Metriken, die festgelegt werden. 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