{"id":6465,"date":"2020-09-03T12:07:26","date_gmt":"2020-09-03T12:07:26","guid":{"rendered":"https:\/\/customlytics.com\/tiktok-advertising-explained-how-to-master-tiktok-for-mobile-ua\/"},"modified":"2021-11-26T13:53:03","modified_gmt":"2021-11-26T13:53:03","slug":"tiktok-advertising-explained","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/tiktok-advertising-explained\/","title":{"rendered":"TikTok advertising explained: How to master TikTok for mobile UA"},"content":{"rendered":"\n
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Authors:Linda Harnisch<\/strong>– Communications Lead<\/em>Sarah L\u00fcnsmann<\/strong>– Former MarTech & Product Lead at Customlytics<\/em><\/h3>\n<\/div><\/div>\n\n

The social short-video app TikTok<\/strong> <\/a>opened for advertising in a beta phase which is currently still limited to listed partner agencies. As one of the few selected listed partners for the launch of TikTok ads in Germany, Customlytics appreciated the opportunity to look into advertising on TikTok. We paid close attention to the value the social media video platform provides to app marketers in order to scale their app\u2019s reach and optimize their growth marketing.\u00a0<\/p>\n\n

What makes advertising on TikTok stand out? In this article, we will offer you our perspective on how to gain benefits from this platform to fuel your app marketing strategy and acquire new mobile users.<\/p>\n\n

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The history and global rise of TikTok<\/h2>\n\n

ByteDance<\/strong><\/a>, the eight-year-old Chinese social media giant behind TikTok, launched the Chinese version of TikTok, Douyin in 2016. Two years later, ByteDance bought and set to merge the karaoke app Musical.ly with Tik Tok into one global video platform under the Tik Tok brand. Douyin remained a stand-alone app. The merge was another move in ByteDance\u2019s global strategy since Musical.ly had already made its way to US teenagers.TikTok has gained traction in the last years and continues to grow given its popularity with a young target audience. Even though Facebook<\/strong><\/a> and Instagram<\/strong><\/a> have made conscious efforts to mimic TikTok\u2019s success, TikTok continues to be the most downloaded non-gaming app<\/strong><\/a> worldwide. Influencers have gained massive global reach with viral videos. Many people reached influencer status very quickly and gained viral success almost overnight. A prime example is the success story of the teenage twins Lisa and Lena<\/strong><\/a> in Germany.<\/p>\n\n

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Source: bytedance.com<\/a><\/figcaption><\/figure>\n\n
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With the user base doubling within the past year to 10.7 million TikTok users in 2020 in Germany alone, now seems the perfect moment for ByteDance to introduce users to advertisement on the platform and, therefore, getting the payoff.<\/p>\n\n

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How does TikTok work?<\/h2>\n\n

Creating videos – what performs well on TikTok?<\/h3>\n\n

Meanwhile, the former lip-syncing app has evolved to an entertainment video platform. Users still share lip-sync and dancing videos, but have shifted their creative focus to produce entertaining videos and comedy. The length of a TikTok video is 0-60 seconds. If a video is made with the music from TikTok, the video length is restricted to 30 seconds due to the licenses of TikTok with the music providers<\/strong><\/a>. The built-in video editor allows to choose from a wide range of fairly easy to use video cut edits, filters, effects and more as well as a sound library of songs and spoken sounds from well known movies and memes. Videos can have a spoken voice over as well.<\/p>\n\n

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Source: Customlytics<\/figcaption><\/figure>\n\n
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TikTok Culture<\/h3>\n\n

In a short amount of time, a strong subculture evolved around TikTok, including quickly-changing trends, memes and songs. Combining all of these, the hashtag challenges, in which a group of users performs a certain task (any action, dance step or movement) and posts it on TikTok along with the \u201cmentioned\u201d hashtag, became a main trend on the app and now makes up for a large share of the content on the platform.<\/p>\n\n

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CLICK TO PLAY YOUTUBE VDEO<\/a><\/strong><\/figcaption><\/figure>\n\n
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Why TikTok is different to any other social network<\/h2>\n\n

Social media use and our interactions on these networks have become a staple of our daily routine.\u00a0 We have gotten used to the way these networks function. As marketers we try to unravel the mystery of what makes TikTok unique. In fact, TikTok has entirely rewritten the laws of social networks. Let\u2019s take a closer look:<\/p>\n\n

Any other Social Network<\/strong><\/p>\n\n

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