{"id":6762,"date":"2021-01-03T09:00:00","date_gmt":"2021-01-03T09:00:00","guid":{"rendered":"https:\/\/customlytics.com\/so-bewerbt-ihr-das-produktsortiment-eurer-app-mit-dynamic-product-ads\/"},"modified":"2021-11-26T13:16:12","modified_gmt":"2021-11-26T13:16:12","slug":"dynamische-produktanzeigen-fuer-apps","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/dynamische-produktanzeigen-fuer-apps\/","title":{"rendered":"So bewerbt Ihr das Produktsortiment Eurer App mit Dynamic Product Ads"},"content":{"rendered":"\n
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Linda HarnischCommunications Lead<\/h3>\n<\/div><\/div>\n\n

Dynamic Product Ads (DPA), oder auch dynamische Produktanzeigen genannt, sind das Anzeigenformat schlechthin, wenn es um relevantes und gezieltes App-Marketing geht. <\/p>\n\n

Nehmen wir beispielsweise Online Shops, die mehr als nur ein oder zwei Artikel, sondern eine ganze Produktpalette im Bestand haben. Hier manuell hunderte Anzeigen und Zielgruppen f\u00fcr einzelne Produkte zu erstellen, kostet Zeit und personelle Ressourcen. Und selbst, wenn Euer Marketing- und Desigteam es schaffen w\u00fcrde, Ads in H\u00fclle und F\u00fclle manuell zu erstellen; die Relevanz statischer Ads kann einfach nicht mit der von dynamischen Anzeigen mithalten.<\/p>\n\n

Um Euch von der Skalierbarkeit (sowie der Zeitersparnis) von dynamischen Produktanzeigen zu \u00fcberzeugen, haben wir Euch in diesem Artikel drei Ressourcen zusammengestellt, die Euch das Thema in Bild, Ton und geschriebenem Wort genauer darstellen.<\/p>\n\n

Watch: eCommerce-App-Marketing mit DPA skalieren<\/b><\/p><\/p>\n\n

In der Videoserie MAMA Boards von <\/span>AppsFlyer<\/b><\/a> erkl\u00e4rt Customlytics Co-Founder Christian die Vorz\u00fcge von DPA f\u00fcr die User Acquisition und das Retargeting von eCommerce Apps. Im Video erfahrt Ihr, welche Probleme dynamische Anzeigen l\u00f6sen k\u00f6nnen, mit denen Ihr vielleicht gerade in Eurer App Marekting Strategie zu k\u00e4mpfen habt.\u00a0<\/span><\/p> \n

\u00a0<\/p><\/p>\n\n

Den erstmaligen Einrichtungsaufwand von DPA sollte man auf keinen Fall untersch\u00e4tzen. Daher erl\u00e4utern wir einmal, welche technische Einrichtung f\u00fcr DPA erforderlich ist und warum Euer Marketing-Team noch heute mit Dynamic Product Ads starten sollte.<\/p>\n\n

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CLICK TO PLAY<\/strong><\/a><\/figcaption><\/figure>\n\n
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Listen: Wie man dynamische Anzeigen im App Marketing meistert und warum aller Anfang schwer ist<\/b><\/p><\/p>\n\n

Unsere Freunde von <\/span>REMERGE<\/b><\/a> produzieren einen richtig guten Podcast, der sich mit Themen rund ums Mobile Marketing befasst. Wir sind nicht nur eifrige Zuh\u00f6rer, sonder ab und zu auch mal zu Gast. <\/span><\/p><\/p>\n\n

In Episode 56 macht Christian noch einmal klar, wieso und warum App Marketer Dynamic Product Ads in ihr Werberepertoire unbedingt aufnehmen sollten. Spoiler Alert: Langfristig handelt es sich um eine lohnende Investition, durch die sich hohe Ums\u00e4tze generieren und Ressourcen sparen lassen.<\/p>\n\n

H\u00f6rt doch einfach mal rein und erfahrt, warum immer noch so wenig Marketer dynamische Anzeigen aufsetzen und wie man den Anfang schaffen kann.<\/p>\n\n

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CLICK TO LISTEN<\/a><\/strong><\/figcaption><\/figure>\n\n
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Read: Warum DPA <\/b>die<\/b> Zukunft im bezahlten App Marketing sind und warum Ihr jetzt einfach loslegen <\/b>m\u00fcsst<\/b>.<\/b><\/p><\/p>\n\n

Schaut doch mal auf dem <\/span>App Marketing Blog von Adjust<\/b> <\/a>vorbei. Dort erfahrt Ihr, warum dynamische Werbeanzeigen keine Alternative, sondern ein Muss f\u00fcr App Marketer sind, um ihren Fokus auf die technische Infrastruktur und kreative Optimierung zu legen.<\/span><\/p><\/p>\n\n

Jede Wette, dass Ihr am Ende des Artikels versteht, wie sehr Daten Euch dabei helfen k\u00f6nnen, einfach noch bessere und gezieltere Ads an Eure Zielgruppe auszuspielen. <\/p>\n\n

Was sind Eure aktuellen Herausforderungen, wenn es darum geht, Euer Growth Marketing zu skalieren? Wir konnten bereits einigen App-Marketing-Teams dabei helfen, m\u00fchsame und zeitaufwendige Marketingaktivit\u00e4ten hinter sich zu lassen. Zum Beispiel diesen <\/span>Kunden<\/b><\/a>. Gerne unterst\u00fctzen wir auch Euch dabei! Meldet Euch einfach unter <\/span>contact@customlytics.com<\/b><\/a>.<\/span><\/p><\/p>\n\n

\ud83d\udca1Wissenstransfer ist unsere DNA. Alle Insights der App-Branche und viele n\u00fctzliche App Marketing Ressourcen erhaltet Ihr in unserem <\/span>Newsletter<\/b><\/a> oder dem Customlytics App Marketing-Blog auf <\/span>Deutsch<\/b><\/a> oder <\/span>Englisch<\/b><\/a>.<\/span><\/p><\/p>\n\n

\ud83d\udcda We love useful stuff. Der Mobile Developer’s Guide to the Galaxy bietet Euch geballtes Wissen rund um die Themen Mobile, Marketing & Tech. Holt Euch die kostenlose Printausgabe oder das digitale eBook <\/span>hier<\/b><\/a>.<\/span><\/p><\/p>\n\n

\ud83d\udc9c\u00a0 Werdet Teil unserer Community auf <\/span>LinkedIn<\/b><\/a>, <\/span>Twitter<\/b><\/a>, <\/span>Xing<\/b><\/a>, <\/span>Glassdoor<\/b><\/a> or <\/span>Medium<\/b><\/a>.<\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Um Euch von der Skalierbarkeit (sowie der Zeitersparnis) von dynamischen Produktanzeigen zu \u00fcberzeugen, haben wir Euch in diesem Artikel<\/p>\n","protected":false},"author":1,"featured_media":6772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[106],"tags":[79,97],"class_list":["post-6762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-marketing-de","tag-advertising-de","tag-performance-marketing-de","entry","has-media"],"yoast_head":"\nMobile Apps mit dynamischen Werbeanzeigen vermarkten<\/title>\n<meta name=\"description\" content=\"Dynamic Product Ads sorgen fpr relevantes und gezieltes App-Marketing. 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