{"id":6785,"date":"2020-12-17T09:00:00","date_gmt":"2020-12-17T09:00:00","guid":{"rendered":"https:\/\/customlytics.com\/5-tipps-wie-ihr-eure-app-marketing-strategie-datenschutzkonform-macht-und-das-vertrauen-eurer-nutzer-gewinnt\/"},"modified":"2021-11-26T13:29:32","modified_gmt":"2021-11-26T13:29:32","slug":"datenschutz-guide-fuer-app-marketing-strategie","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/datenschutz-guide-fuer-app-marketing-strategie\/","title":{"rendered":"5 Tipps wie Ihr Eure App-Marketing-Strategie datenschutzkonform macht und das Vertrauen Eurer Nutzer gewinnt"},"content":{"rendered":"\n
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\n

Author: Anna Priester<\/strong>– Former App Marketing Content Specialist at Customlytics<\/em><\/h3>\n<\/div><\/div>\n\n

Wir werden heutzutage immer \u00f6fter mit Datschenschutzskandalen in der \u00d6ffentlichkeit konfrontiert. In die Liste der Unternehmen, die immer wieder Schlagzeilen von sich wegen mangelndem Datenschutz machen, reihen sich namhafte Unternehmen wie <\/span>Facebook<\/b><\/a> & Co. ein. <\/span><\/span><\/span>Haben diese Skandale eine Auswirkung auf die \u00f6ffentliche Wahrnehmung von Unternehmen und dem Vertrauen der Menschen in sie? <\/span>Dies scheint der Fall zu sein<\/b><\/a>, insbesondere bei gro\u00dfen Tech Unternehmen und Werbetreibenden. <\/span><\/span><\/span>Wir in der App Industrie k\u00f6nnen diese These best\u00e4tigen. Die Bereitschaft von Nutzern, ihre Daten mit Apps zu teilen ist in den letzten Jahren zur\u00fcckgegangen. Wurde in den ersten Jahren von Apps teilweise noch fast alles (bis hin zu sensiblen privaten Daten) sorglos geteilt, gilt heute Vorsicht unter Nutzern. Sie fordern mehr Transparenz dar\u00fcber, welche Daten sie tats\u00e4chlich mit Unternehmen teilen und was mit diesen gemacht wird. <\/span><\/span><\/span>Wie schaffen es also App Marketing Manager, das Vertrauen von Nutzern (wieder) zu gewinnen und ihnen ein gutes Gef\u00fchl bei der Nutzung ihrer App zu vermitteln?<\/span><\/span><\/p><\/p>\n\n

In unserem <\/span>Partner Post f\u00fcr Business of Apps<\/b><\/a> verraten wir es Euch! Wir geben Euch 5 praktische Tipps, wie Ihr Eure App-Marketing-Strategie anpasst und datenschutzkonform macht sowie die Datenschutzbedenken Eurer Nutzer minimieren k\u00f6nnt.\u00a0<\/span><\/p><\/p>\n\n

Lernt in dem Artikel mehr zu den einzelnen Punkten, die Ihr anwenden solltet:<\/p>\n\n

  1. Mehr \u00fcber Eure Datenpraktiken bekannt geben<\/span><\/p><\/li>

  2. Offenlegen, wer Zugriff auf die Daten Eurer Nutzer hat und wie diese verwendet werden<\/span><\/p><\/li>

  3. Euren Nutzern den Mehrwert, den sie beim Teilen ihrer Daten im Gegenzug erhalten, klarmachen<\/span><\/p><\/li>

  4. Nutzern Kontrolle \u00fcber ihre Daten geben<\/span><\/p><\/li>

  5. Euch mit dem Datenschutzbeauftragten (DSB) abstimmen<\/span><\/p><\/li><\/ol>\n\n

    Mit dem Ansatz, Eure App nutzerorientierter zu gestalten, habt Ihr gute Chancen, Eure Nutzer zu \u00fcberzeugen dass ihre Privatsph\u00e4re f\u00fcr Euer Business oberste Priorit\u00e4t hat. Wenn sie dann bereit sind, ihre Daten mit Euch zu teilen, k\u00f6nnt Ihr in der heutigen datengesteuerten Welt einen Wettbewerbsvorteil gegen\u00fcber anderen App-Unternehmen erlangen.\u00a0<\/span><\/p> \n

    <\/span>Wenn Ihr mehr dar\u00fcber erfahren m\u00f6chtet, wie Ihr Eure App als sicheren Ort f\u00fcr die Daten Eurer Nutzer gestalten und kommunizieren k\u00f6nnt, wendet Euch \u00fcber <\/span>contact@customlytics.com<\/b><\/a> an uns. <\/span><\/p><\/p>\n\n

    \ud83d\udca1 Wissenstransfer ist unsere DNA. Alle Insights der App-Branche und viele n\u00fctzliche App Marketing Ressourcen erhaltet Ihr in unserem <\/span>Newsletter<\/b><\/a> oder dem Customlytics App Marketing-Blog auf<\/span> Deutsch<\/b><\/a> oder <\/span>Englisch<\/b><\/a>.<\/span><\/p><\/p>\n\n

    \ud83d\udcda We love useful stuff. Der Mobile Developer’s Guide to the Galaxy bietet Euch geballtes Wissen rund um die Themen Mobile, Marketing & Tech. Holt Euch die kostenlose Printausgabe oder das digitale eBook <\/span>hier<\/b><\/a>.<\/span><\/p><\/p>\n\n

    \ud83d\udc9c Werdet Teil unserer Community auf <\/span>LinkedIn<\/b><\/a>, <\/span>Twitter<\/b><\/a>, <\/span>Xing<\/b><\/a>, <\/span>Glassdoo<\/b>r<\/span><\/a> or <\/span>Medium<\/b><\/a>.<\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

    In unserem Partner Post f\u00fcr Business of Apps verraten wir es Euch! Wir geben Euch 5 praktische Tipps, wie Ihr Eure App-Marketing-Strategie anpasst und 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