{"id":7305,"date":"2021-01-12T09:00:27","date_gmt":"2021-01-12T09:00:27","guid":{"rendered":"https:\/\/customlytics.com\/deep-linking-guide-to-master-mobile-marketing\/"},"modified":"2021-11-26T13:04:00","modified_gmt":"2021-11-26T13:04:00","slug":"deep-linking-guide","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/deep-linking-guide\/","title":{"rendered":"Deep linking guide to master mobile marketing"},"content":{"rendered":"\n
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Author: Anna Priester<\/strong>– Former App Marketing Content Specialist at Customlytics<\/em><\/h3>\n\n\n\n

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We want to introduce you to our new deep linking eBook that surges as a learning resource for all marketing managers and product managers to get a better understanding of the concept of deep linking.<\/p>\n

We see deep links as a necessity for mobile marketers to meet today\u2019s standards of how to deliver a seamless user experience and master mobile marketing. The ability to generate deep links must be an essential part of their toolkit.<\/p>\n

How do we come up with this? App deep links make the difference for successful mobile marketing campaigns: They can direct a user from the web to an app or a particular location within an app rather than just launching the app\u2019s home page. Users get exposed to their desired content directly without the hassle of having to switch across platforms.<\/p>\n

Therefore, deep linking provides mobile marketers with more options to get users into their apps by delivering an increasingly targeted and personalized user experience. Today there is an array of proven use cases of deep linking<\/strong><\/a>.<\/p>\n

But before taking a closer look at the use cases, let\u2019s get started with the concept of deep linking and its structure.<\/p>\n

The concept of deep linking<\/h2>\n

App deep links can be compared to URLs for websites. But there is one crucial difference: These URLs don\u2019t contain the ability to link anywhere other than sites within web browsers. Deep links whereas can direct a user to a specific location with the desired content directly within an app.<\/p>\n

Smartphone users have become accustomed to this technology. Finding the right product or page without deep links is exhausting and the probability to lose customers at an early stage of the customer journey is higher. If mobile markets don\u2019t make use of this tool in the mobile growth stack of an app, they simply won\u2019t be able to reach all users and realize the full potential of mobile marketing campaigns. It takes an improved UX to drive users throughout the conversion funnel and prevent them from quitting halfway through due to the time taken today.<\/p>\n

The key advantages of deep links for mobile marketers are:<\/p>\n