{"id":9961,"date":"2021-10-29T13:27:54","date_gmt":"2021-10-29T13:27:54","guid":{"rendered":"https:\/\/customlytics.com\/behind-the-scenes-at-customlytics-get-an-exclusive-glance-at-what-its-like-working-in-a-crm-role\/"},"modified":"2024-04-16T08:05:50","modified_gmt":"2024-04-16T08:05:50","slug":"behind-the-scenes-at-customlytics-get-an-exclusive-glance-at-what-its-like-working-in-a-crm-role","status":"publish","type":"post","link":"https:\/\/customlytics.com\/de\/behind-the-scenes-at-customlytics-get-an-exclusive-glance-at-what-its-like-working-in-a-crm-role\/","title":{"rendered":"Behind the scenes at Customlytics: Get an exclusive glance at what it\u2019s like working in a CRM role"},"content":{"rendered":"\n
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CRM Tools provide a wealth of benefits and have proven to be a vital tool for businesses of all sizes. You have to find an effective way to build and maintain your customer relationships, if you want to be a successful company! One of the best ways to improve your customer relationships is to implement CRM software.<\/p>\n\n\n\n

CRM software was developed to make the process of customer management easier and less time-consuming. It helps businesses track and manage customer interactions, and record interactions between a business, its prospects, and existing customers.
 
Now more than ever understanding your customer is crucial for your business, which is why the role of a CRM specialist is important at Customlytics!<\/p>\n\n\n\n

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The skill set of a mobile CRM Manager<\/strong><\/h2>\n\n\n\n

The general idea of mobile CRM is always the same, the problem is that each platform is coded in slightly different ways. Some tools are easier to manage, sometimes you have to find a way around certain problems, so the implementation of these tools is a huge progression someone can make in the role of a CRM manager at Customlytics. It\u2019s important to remember this: It takes time and you will get used to implementing programs, but that\u2019s what makes Customlytics different. You won\u2019t have a monotone daily routine, since you\u2019re running different campaigns for different clients with different KPIs. <\/p>\n\n\n\n

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Attention is needed, because usually clients have the habit of wanting to change things last-minute. <\/p>\n\n\n\n

\u201cGenerally speaking you have to keep in mind that clients have multiple campaigns running and one of my worries is not to target the same people with different campaigns at the same time! Orchestration – you have to make them specific!\u201d <\/em><\/p>Piero, Mobile CRM Specialist<\/em> at customlytics<\/cite><\/blockquote><\/figure>\n\n\n\n

Over time you realize that working in an agency is always linked to spontaneous changes and a quick-to-adapt mindset<\/strong>.

Excel skills<\/strong> \u2013 At Customlytics we have a great BI team that usually works on dashboards for clients. However, sometimes changes in time management<\/strong> means having to produce the report for the client. A bonus are technical skills like HTML \u2013 even if it\u2019s not requested by clients to work on emails etc., we sometimes have to adjust certain aspects with the customer in mind.<\/p>\n\n\n\n

Soft Skills<\/strong> are important for a general concept like mobile CRM. You have to understand the client, they usually have a very general idea on why CRM is important, but it\u2019s up to us to define the KPIs\/tasks of customers and their direct wishes.<\/p>\n\n\n\n

Here are a few key skill sets a mobile CRM specialist should bring with them:<\/p>\n\n\n\n