3. September 2016

Mobile App Analytics

Image_App_Analytics

The integration of an app analytics tool can be a meaningful addition to your current tracking and/or mCRM setup. Practically every app today utilizes at least one app analytics tool to monitor engagement, retention, and their app’s overall user experience. Most app analytics tools can be grouped into two categories, quantitative and qualitative app analytics.

Quantitative, or as some might say, “traditional” app analytics focuses on analyzing core in-app metrics that can only be conveyed via numeric data. Mobile pros utilize quantitative analytics to get hard, aggregate insights on certain user actions, usage trends, retention, and conversion rates.

While quantitative analytics focuses on big, aggregate metrics, qualitative app analytics zones in on the one essential element of your mobile app that cannot be described by numbers. That element is the user experience; your users’ unique story within your app. In order to fully understand and assess your users’ stories, you need data that allows you and your team to see what your users are experiencing and how they behave. This is what qualitative app analytics provides.

The Choice of the Right App Analytics Provider

Google Analytics has become the go-to, free tool when it comes to quantitative analytics. Flurry and Mixpanel are also dependable, long-time players in the industry.

For qualitative app analytics, Appsee has established itself as the market leader. Appsee is especially known for its user session recordings and touch heatmaps tools.

Ready to get started with an app analytics tool? Feel free to contact us, so that we can help you understand the basics (choice of analytics provider according to your needs, SDK integration…) and create a comprehensive and customised tracking concept that fits your overall marketing strategy.