The integration of an app analytics tool can be a meaningful addition to your current tracking and/or mCRM setup. Practically every app today utilizes at least one app analytics tool to monitor engagement, retention, and their app’s overall user experience. Most app analytics tools can be grouped into two categories, quantitative and qualitative app analytics.
Quantitative, or as some might say, “traditional” app analytics focuses on analyzing core in-app metrics that can only be conveyed via numeric data. Mobile pros utilize quantitative analytics to get hard, aggregate insights on certain user actions, usage trends, retention, and conversion rates.
The Choice of the Right App Analytics Provider
For qualitative app analytics, Appsee has established itself as the market leader. Appsee is especially known for its user session recordings and touch heatmaps tools.
Ready to get started with an app analytics tool? Feel free to contact us, so that we can help you understand the basics (choice of analytics provider according to your needs, SDK integration…) and create a comprehensive and customised tracking concept that fits your overall marketing strategy.
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