8. Oktober 2018


Customlytic's App Marketing Updates

Stay up to date with the latest trends
Mobile Ad Fraud

What is the motivation behind mobile ad fraud?

As app technology advances, so are ways of cheating the system and wasting advertisers campaign budgets on fake app installs. According to Adjust, the rate of fake app-installs, clicks, attributions and other mobile

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Mobile Analytics

Cross-Device Matching of Web and App Data

Consumers jump from one device to another, interacting across apps and websites. Recognizing users across multiple channels, devices, and touchpoints, then stitching that information into a full dimensional profile is tricky. Understanding customer

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Mobile Analytics

5 Differences of Web- and Mobile App Analytics

Have you ever caught yourself looking at app analytics from a very web-centered perspective? In this case, the following very handy guide will give you the lowdown on differences between web and app analytics.

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