25. Januar 2019

Business Intelligence

“Data is the oil of the 21 century” has become a popular soundbite to highlight that the world of big data is here to stay. Operating data-driven and having an app tracking as well as a valid data infrastructure in place, is the foundation for successful app marketing. As a further step we recommend to refine your collected data, gain new insights from complex data dependencies and thereby raising the quality of your marketing activities.

At some point in the app lifecycle, mobile teams experience a tremendous growth in the amount of data collected. Processing and organizing this ever-growing pile of data suddenly becomes extremely tedious. Having a neat and clear data visualisation strategy in place is crucial for making data-based decision.

Establishing a scalable business intelligence strategy

Business Intelligence provides your company’s stakeholders with important KPIs. Your channel owners, product- and marketing manager will receive a solid base to act upon. They will be able to identify trends early on to improve the planning and execution of marketing activities.

In a joint effort with your mobile team we will develop the strategy for your BI solution. Having a profound strategy in place will empower your business and enhance your technological advantage over competitors. We will guide you all the way from establishing a BI concept to collecting, integrating and analysing data.

Choosing the right tools for data collection

At first we will evaluate which data you need to collect. After an evaluating of your recent data infrastructure we will consult you on possible software tools in order to take your data collection up a notch. Furthermore, we will assist with the technical implementation of your chosen tool. So you can be able to use the data from the get-go.

Data warehousing for an improved data analysis

Many companies squander a great deal of potential if they don’t consolidate data from various sources. We support your data warehouse development based on Google Cloud technology and Amazon Web Services. Getting ahead of your data analysis will will guide you tremendously in order to reach profound decisions for your app business.

Visualizing data to reach marketing success

We endeavour to reduce the complexity of your data. This includes a sound and clear visualization of data for your company’s decision-makers. Your CTO requires a different base for action than your product- or marketing manager. Data visualization software such as Tableau or Google Data Studio will enable you to explore interconnections and generate new insights. Thus, making your data tangible and enhance the communication with your stakeholders.

Together with our data analysts and data engineers we will brace the data Bermuda-Triangle with your team. In order to reach success with Business Intelligence we will guide you in increasing structure and visibility of your app-data-analysis.

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