Due Diligence Audit

The mobile industry keeps growing and everyone craves a piece of the lucrative app economy pie. Our experienced mobile experts know the ins and outs of the app economy. They can provide you with a due diligence audit that serves as a decision-making tool for your investment in an app business.

Why you need a Mobile Due Diligence Audit

As you consider investing in an app business you want to feel comfortable about the return on your investment. Investors want to make sure they have covered all their bases as best they can. How strong is the product, business model and market potential of the business? With their seasoned knowledge about the app industry, our management board and consulting department can provide you with a set of criteria for how you can arrive at your investment decisions.

We execute for you.

Maybe you decide strictly number-based or you base your investment decisions on a gut feeling? However your investment decision process looks like, we got you covered with due diligence, vetting the app business thoroughly. We break down important criteria you can use to decide whether to buy into a business or not. For the initial screening of the app publisher, we request documents such as the pitch deck which we evaluate. With the progress of the audit and serious investor interest, we will get a personal impression of the founders to ensure proof of concept.

Business Model

You want to be able to quickly grasp what the product is, which problem it solves and the monetization strategy behind it. Does the business idea bear the potential to ignite and inspire users? Is the product innovative enough to position itself in the market and scale? Yet another food delivery app will not yield a strong market performance if it doesn’t deliver any added value.

Market Potential

App companies want to provide a clear understanding to investors that the market promises to become a continent of opportunity and growth. A niche product will have a much harder time taking off than an app that caters to a broader audience. We evaluate the market potential by considering current trends in the app economy.

Marketing Infrastructure and Growth

You will also receive an evaluation of the growth structure in the mobile due diligence audit. Since our primary expertise is analytics and technology consulting, our focus will be on the marketing infrastructure such as attribution and mobile customer retention management (mobile CRM) activities. Here, we evaluate the technical setup to find out whether the company meets the basics for sustainable app growth.


Founders with a proven track record in building app products certainly bear the potential to turn innovative ideas into success. We thoroughly review the team’s know-how in managing products, marketing management as well as mobile app design. In addition, you will receive a clear understanding of the company’s product roadmap and if there are already plausible sales figures.

Ready to invest in the app economy?