Why you need deep linking for your app
App deep links can be compared to URLs for websites. Just as a link in the World Wide Web, they ensure the user is directed to the right page – respectively screen – within the app. For mobile apps, missing links are the rule rather than the exception. Most apps do not support deep linking, and it is therefore impossible to depict even the most simple routing mechanisms. Not to mention the deficient user flow between mobile web and app.
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The importance of deep links for the user flow is also underlined by the fact that both Apple and Google are constantly working on features that require a correct deep linking setup. You can benefit from our experience in creating deep linking concepts for a variety of apps. We are happy to advise you in finding the right deep linking set up that fits your needs. Of particular importance however are the following four subject areas:
App Indexing connects organic search results via deeplinks directly with in-app content. In order to be able to achieve this, all connections between Website URL and in-app pages have to be defined and then be stored in a so-called “routing table” on the corresponding website.
Android Instant Apps
Android Instant Apps are Google’s next step to blur the lines between mobile web and app experiences for the user. When clicking on an organic search result of an android app which has been activated for instant apps, the user gets a preview of the app in the Play Store. The user is able to test the app and even use its core features before downloading it.
iOS Spotlight Search
Spotlight Search for iOS allows users to search apps directly via the integrated Spotlight search on their home screen. Only in-app pages with a deep link can be reached through Spotlight search results.