App Marketing Blog
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Bridging the Post-Install Chasm: How to Use CPPs and Deep Linking for Contextual Acquisition
Every year, mobile growth teams pour massive budgets into perfecting the top of the funnel. Marketers spend months fine-tuning App Store Optimization (ASO) strategies, obsessing over screenshot layouts
The evolution of the simple dashboard: Unifying fragmented data in 2026 (and beyond)
For a long time, the standard marketing dashboard was the operational centerpiece for app marketers. That is, a relatively straightforward collection of APIs feeding real-time spend, installs, and CPIs into a clean grid.
Get personal in less time with AI
Experienced marketers know that personalized messages are more charming than generic ones. Yet, crafting tailor-made texts for segmented user groups is more complex and takes
More than coupons: How mobile apps drive customer loyalty
Loyalty programs used to mean plastic cards in a wallet or paper coupons forgotten at home. That model is outdated. In March 2026, we joined forces
The mobile marketing factor you shouldn’t overlook: app accessibility
App accessibility is becoming a core topic for mobile marketing. When mobile teams talk about growth, the conversation usually revolves around acquisition
Why most mobile CRM teams aren’t ready for AI (yet)
Everyone wants to reap the benefits of AI-driven mobile CRM but very few teams are actually ready for it. If your data flows are messy, events aren’t activated
How TikTok’s new EVTA metric changes the attribution game
Attribution tracking is crucial for the success of your app marketing campaign, as it determines which strategies lead to app installs. Without it, you’re left guessing
Maximize opportunities for the fifth quarter: A guide for app marketers
It’s Christmas Time and wise app marketers are now executing their pre-planned seasonal campaign strategy. However, some still miss significant opportunities in the period after Christmas Eve
Get personal in less time with AI
Experienced marketers know that personalized messages are more charming than generic ones. Yet, crafting tailor-made texts for segmented user groups is more complex and takes more time
Iconic icons and striking screenshots: Captivate users in 7 seconds
7 seconds – that’s the average time users spend on an app store page before deciding if they download it or not. So it’s important to make