App Marketing Blog
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What the SKAd? The basic concepts of Apple’s SKAdNetwork
About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps to track and deliver granular user data directly to app companies.
Follow these 9 time-tested steps to implement a winning retention strategy
A customer retention strategy reduces user churn and is key for making your app profitable. Though setting up such a strategy is easier said than done. That is why we created a framework to guide our clients through the process.
Make your push notifications extra-charming – by dividing users into groups
What would you rather receive in your physical mailbox: a travel prospect highlighting your favorite sorts of trips or a mass-produced leaflet featuring holiday proposals you would never spend money
Customlytics CEO interviewed: „Why would anyone still stick to old school ads?“
Customlytics CEO Christian Eckhardt gave marketing competitors a friendly nudge in the latest podcast episode of Mobile Growth & Pancakes by Storemaven: According to Christian, many competitors
Don’t lag behind: Invigorate your app engagement with a news feed
„All the news that fit to print“. These famous seven words have resided on the front pages of the New York Times for more than a hundred years. While this motto still holds true for the printed version
How fraudsters milk your programmatic advertising budget and what to do about it
It’s so easy: Just upload your ad and the artificial intelligence will do the rest. This is the promise of programmatic advertising which has gotten very popular in the marketing world
Follow these 3 simple steps to pull users from the web to your app
Consider this: You have a great app, great ASO and execute a great customer retention strategy inside your app – but you are not satisfied with the numbers of people finding your product
5 ways to keep in touch with your customers – one of them is rarely used but has high potential
In the last blog post, we covered the basics of a mobile Customer Relationship Management (mCRM) strategy. This time, we delve in deeper and have a look at the channels you can use to execute this strategy
How to keep app users engaged with a mobile retention strategy
Customer Relationship Management has been and still is an incremental part of marketing strategies: It targets existing customers, so that they stay active and loyal to your brand, spend money on extra features and advocate your product
7 ideas for Apple’s custom product pages to boost conversion rates
Apple’s introduction of custom product pages in December 2021 may not sound that epic to people outside of the app marketing bubble, but for those inside of it, it does have the feel of a new era
