The integration of an app analytics tool can be a meaningful addition to your current tracking and/or mCRM setup. Practically every app today utilizes at least one app analytics tool to monitor engagement, retention, and their app’s overall user experience. Most app analytics tools can be grouped into two categories, quantitative and qualitative app analytics.

Quantitative, or as some might say, “traditional” app analytics focuses on analyzing core in-app metrics that can only be conveyed via numeric data. Mobile pros utilize quantitative analytics to get hard, aggregate insights on certain user actions, usage trends, retention, and conversion rates.

While quantitative analytics focuses on big, aggregate metrics, qualitative app analytics zones in on the one essential element of your mobile app that cannot be described by numbers. That element is the user experience; your users’ unique story within your app. In order to fully understand and assess your users’ stories, you need data that allows you and your team to see what your users are experiencing and how they behave. This is what qualitative app analytics provides