MOBILE INDUSTRY

Europe’s DMA law: Big Tech meets Party Pooper

27. Juli 2023

The US, China and the EU have a digital party. US: „I’ll bring innovation.“; China: „I’ll copy them.”; EU: “And I’ll bring the regulation.”

Testing TikTok’s AI Video Script Generator

29. Juni 2023

TikTok released an AI video script generator in their creative suite: You just select the industry, enter the product’s name, a description, a few keywords and decide

TikTok ban looms: Brace for the impending digital iron curtain

18. Mai 2023

If TikTok were to livestream a show focused on discussions about the potential ban of the popular social media app, it would undoubtedly captivate the attention

How Google lets you spy on your competition

18. Mai 2023

Marketers, watch out: Google launched its new Ads Transparency Center and grants insights into all ads that are distributed via Google Search and Display as well as YouTube.

How camouflaged ad fraudsters try to rob you off your marketing budget

17. November 2022

Ad fraud is a serious problem for app publishers, and criminals steadily come up with new ways to rob you of

Android 13 clones iOS push permissions and separates SDKs from apps

7. September 2022

The new Android 13 nicknamed ‘Tiramisu’ is being rolled out at the moment. App marketers should know about these two changes

How Europe’s new DSA rule could affect app marketing

7. September 2022

The European Union’s law initiatives for the digital world are one of the „most sweeping legislation in years“, according to none other than former US president Barack Obama

Climb the Optimization Pyramid to reach TikTok’s full app marketing potential

11. August 2022

TikTok has risen to be an important player in the app marketing world. To fully use the potential of this video platform, you need to understand the basics

How Europe’s new DMA rule could affect app marketing

4. August 2022

Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives

TikTok’s just good for brand building? If you think so, read this

7. Juli 2022

TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?