Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.
Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently see it is dying.”
According to him, the next two years will be very interesting for marketers, since they have to adapt more and more to privacy initiatives by companies as well as privacy laws.
About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps to track and deliver granular user data directly to app companies.
A customer retention strategy reduces user churn and is key for making your app profitable. Though setting up such a strategy is easier said than done. That is why we created a framework to guide our clients through the process.
What would you rather receive in your physical mailbox: a travel prospect highlighting your favorite sorts of trips or a mass-produced leaflet featuring holiday proposals you would never spend money
„All the news that fit to print“. These famous seven words have resided on the front pages of the New York Times for more than a hundred years. While this motto still holds true for the printed version
In the last blog post, we covered the basics of a mobile Customer Relationship Management (mCRM) strategy. This time, we delve in deeper and have a look at the channels you can use to execute this strategy
Customer Relationship Management has been and still is an incremental part of marketing strategies: It targets existing customers, so that they stay active and loyal to your brand, spend money on extra features and advocate your product
Recently, we have published the Marketing Master Map, our new developed growth framework that supports mobile marketers in their day-to-day work to plan their full-stack mobile marketing
