One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own
One more round. Just this one level. The compelling experience of video games is well known to anyone whoever plays engaging games or who’s got
Imagine, you launched a campaign and sales are going through the roof but you can’t prove to anyone that this was actually your work
When someone downloads your online shopping app, you need to get them hooked, keep them active and transform them into loyal customers. As our partner
Selling online has become vital to maintain market shares, especially on mobile: 80% of people who shop in a physical store, use their phones
The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions.
To be successful in the app market, you have to know how to handle your data. Extracting insights from all these numbers will significantly improve your strategies
Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.
Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently
A customer retention strategy reduces user churn and is key for making your app profitable. Though setting up such a strategy is easier said than done
