CRM

Avoid terrible app gamification by answering these 6 questions

September 29, 2022

One more round. Just this one level. The compelling experience of video games is well known to anyone whoever plays engaging games or who’s got

Be smart and prove your marketing success with a control group

September 22, 2022

Imagine, you launched a campaign and sales are going through the roof but you can’t prove to anyone that this was actually your work

5 advanced methods for shopping apps to get active and loyal customers

September 15, 2022

When someone downloads your online shopping app, you need to get them hooked, keep them active and transform them into loyal customers. As our partner

Gain active and loyal online shoppers with 5 fundamental strategies

September 8, 2022

Selling online has become vital to maintain market shares, especially on mobile: 80% of people who shop in a physical store, use their phones

How to coordinate your team when implementing an attribution tracking tool

Juli 15, 2022

The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions.

These 3 diagrams will help you understand the difference between CDP, CRM and DMP

Juni 30, 2022

To be successful in the app market, you have to know how to handle your data. Extracting insights from all these numbers will significantly improve your strategies

Unify data streams with a CDP to optimize your app marketing

Juni 23, 2022

Data is everywhere. In fact, there is so much data that the real problem isn’t gathering but managing it, making sense of it, and actually putting it into good use.

It’s the end of the attribution world as we know it (and we feel fine)

Juni 2, 2022

Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently

What the SKAd? The basic concepts of Apple’s SKAdNetwork

Mai 25, 2022

About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps

Follow these 9 time-tested steps to implement a winning retention strategy

Mai 19, 2022

A customer retention strategy reduces user churn and is key for making your app profitable. Though setting up such a strategy is easier said than done