Celebrities and users stopped the Tiktofication of Instagram, but it’s obvious that the social network is still looking over to its rival. So it’s not that surprising
What makes a successful TikTok video successful? Most of the times, it is a good story, meaning: a story that grabs the viewer’s attention, keeps people hooked
Apple currently makes quite some headlines, caused by changes to the advertising business inside their App Store: With its new measures, it angered Meta
One of the most famous and successful gamifications in the app world is Duolingo, and rightly so: Users gain experience points, win virtual currency, set their own
One more round. Just this one level. The compelling experience of video games is well known to anyone whoever plays engaging games or who’s got
Imagine, you launched a campaign and sales are going through the roof but you can’t prove to anyone that this was actually your work
When someone downloads your online shopping app, you need to get them hooked, keep them active and transform them into loyal customers. As our partner
Selling online has become vital to maintain market shares, especially on mobile: 80% of people who shop in a physical store, use their phones
The more you know about your users, the better you can optimize your app marketing. One key component here is attribution to track people’s actions.
To be successful in the app market, you have to know how to handle your data. Extracting insights from all these numbers will significantly improve your strategies
