App Store Optimization is one of our most popular services clients ask us to support them with. Just publishing an app to the app stores doesn’t do the trick for a high visibility and conversion rate (CVR)
With major privacy changes in 14.5 early this year, Apple shook up the app economy. Mobile marketers have been facing challenges on how to adapt their app marketing strategy in regards to UA
With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user’s permission to track them or to access their device’s advertising identifier
Recently, we have published the Marketing Master Map, our new developed growth framework that supports mobile marketers in their day-to-day work to plan their full-stack mobile marketing.
We wanted to help them with the first-ever holistic marketing framework: the Marketing Master Map. Customlytics’ blueprint for mobile marketers to plan their full-stack marketing
In unserem Partner Post für Business of Apps verraten wir es Euch! Wir geben Euch 5 praktische Tipps, wie Ihr Eure App-Marketing-Strategie anpasst und datenschutzkonform
Kristoffer Nilsson Kampitsch, Digital Marketing Manager at Shpock who recently joined us and fellow app marketing experts on the panel How to Get ROI with TikTok Ads Manager at the TikTok Marketing
Jetzt hat Customlytics die Mobile Marketing und Technologie Agentur mscale.io übernommen. Mscale.ios Gründerinnen Martina Bisegna und Dominika Stanska verstärken ab sofort die Geschäftsführung von Customlytics
Es ist eines der größten Events des Jahres in der Tech-Industrie: Apple’s alljährliche Keynote im Herbst, bei der neue Produkte
Die Werbebranche im Mobilen-Bereich hat ein großes Problem: Mobile Ad Fraud, der das gesamte Mobile-Ökosystem, vom App Publisher bis hin zum Mobile Measurement Partner betrifft; Betrug in der mobilen Werbebranche schadet Workflows
