MOBILE INDUSTRY

How camouflaged ad fraudsters try to rob you off your marketing budget

November 17, 2022

Ad fraud is a serious problem for app publishers, and criminals steadily come up with new ways to rob you of

Android 13 clones iOS push permissions and separates SDKs from apps

September 7, 2022

The new Android 13 nicknamed ‘Tiramisu’ is being rolled out at the moment. App marketers should know about these two changes

How Europe’s new DSA rule could affect app marketing

September 7, 2022

The European Union’s law initiatives for the digital world are one of the „most sweeping legislation in years“, according to none other than former US president Barack Obama

Climb the Optimization Pyramid to reach TikTok’s full app marketing potential

August 11, 2022

TikTok has risen to be an important player in the app marketing world. To fully use the potential of this video platform, you need to understand the basics

How Europe’s new DMA rule could affect app marketing

August 4, 2022

Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives

TikTok’s just good for brand building? If you think so, read this

Juli 7, 2022

TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?

7 established strategies to monetize your app in 2022

Juni 9, 2022

In 2022, free is standard. Only a fraction of apps require upfront payment, most of them don’t make users spend anything – at least when it comes to downloading

Customlytics CEO interviewed: „Why would anyone still stick to old school ads?“

Mai 5, 2022

Customlytics CEO Christian Eckhardt gave marketing competitors a friendly nudge in the latest podcast episode of Mobile Growth & Pancakes by Storemaven

These countries will take a stand in the global discussion about app store payment rules

März 3, 2022

On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion

Money Well Spent – Why User-Generated Content Ads are Outperforming your Overpriced Agency-Produced Creatives

Januar 5, 2022

In this workshop, Customlytics used the Marketing Master Map, an industry-acclaimed marketing framework to introduce viewers to the most important aspects of creative production for your paid ads