In 2022, free is standard. Only a fraction of apps require upfront payment, most of them don’t make users spend anything – at least when it comes to downloading. After installing however, there are various ways app publishers generate revenue
Customlytics CEO Christian Eckhardt gave marketing competitors a friendly nudge in the latest podcast episode of Mobile Growth & Pancakes by Storemaven: According to Christian, many competitors
On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion-dollars profit in 2021, this won’t cause much heartbreak
In this workshop, Customlytics used the Marketing Master Map, an industry-acclaimed marketing framework to introduce viewers to the most important aspects of creative production for your paid ads
This holiday season, we sincerely hope we speak for our respected clients and partners when we join forces with World Vision to donate 10.000 euros.
Data protection is one of Germany’s fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile marketing, when the app industry was „booming“, users consciously or often unconsciously accepted the disclosure of their data to always be up to date with the latest technology and apps.
App Store Optimization is one of our most popular services clients ask us to support them with. Just publishing an app to the app stores doesn’t do the trick for a high visibility and conversion rate (CVR)
With major privacy changes in 14.5 early this year, Apple shook up the app economy. Mobile marketers have been facing challenges on how to adapt their app marketing strategy in regards to UA
With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user’s permission to track them or to access their device’s advertising identifier
Recently, we have published the Marketing Master Map, our new developed growth framework that supports mobile marketers in their day-to-day work to plan their full-stack mobile marketing
