Android 13 clones iOS push permissions and separates SDKs from apps
September 7, 2022
The new Android 13 nicknamed ‘Tiramisu’ is being rolled out at the moment. App marketers should know about these two changes
MOBILE INDUSTRY
How Europe’s new DSA rule could affect app marketing
September 7, 2022
The European Union’s law initiatives for the digital world are one of the „most sweeping legislation in years“, according to none other than former US president Barack Obama
Climb the Optimization Pyramid to reach TikTok’s full app marketing potential
August 11, 2022
TikTok has risen to be an important player in the app marketing world. To fully use the potential of this video platform, you need to understand the basics
How Europe’s new DMA rule could affect app marketing
August 4, 2022
Some see dramatic changes for the app economy, others a long overdue regulation of Big Tech. The digital world is arguing about the new EU initiatives
TikTok’s just good for brand building? If you think so, read this
Juli 7, 2022
TikTok? Isn’t this the video platform with all these hashtag challenges and trends that make users watch video after video without ever leaving the platform?
7 established strategies to monetize your app in 2022
Juni 9, 2022
In 2022, free is standard. Only a fraction of apps require upfront payment, most of them don’t make users spend anything – at least when it comes to downloading
Customlytics CEO interviewed: „Why would anyone still stick to old school ads?“
Mai 5, 2022
Customlytics CEO Christian Eckhardt gave marketing competitors a friendly nudge in the latest podcast episode of Mobile Growth & Pancakes by Storemaven
These countries will take a stand in the global discussion about app store payment rules
März 3, 2022
On February 14th the company got fined by Dutch authorities with 5.6 million dollars – as it did the weeks before and after. With Apple looking at a 124-billion-dollars profit in 2021, this won’t cause much heartbreak
Money Well Spent – Why User-Generated Content Ads are Outperforming your Overpriced Agency-Produced Creatives
Januar 5, 2022
In this workshop, Customlytics used the Marketing Master Map, an industry-acclaimed marketing framework to introduce viewers to the most important aspects of creative production for your paid ads
Company values: Why we decided to donate all of our gift budget this year
Januar 5, 2022
This holiday season, we sincerely hope we speak for our respected clients and partners when we join forces with World Vision to donate 10.000 euros.
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