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Read more about the article These 3 diagrams will help you understand the difference between CDP, CRM and DMP

These 3 diagrams will help you understand the difference between CDP, CRM and DMP

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Juni 30, 2022
  • Beitrags-Kategorie:CRM

To be successful in the app market, you have to know how to handle your data. Extracting insights from all these numbers will significantly improve your strategies

WeiterlesenThese 3 diagrams will help you understand the difference between CDP, CRM and DMP
Read more about the article It’s the end of the attribution world as we know it (and we feel fine)

It’s the end of the attribution world as we know it (and we feel fine)

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Juni 2, 2022
  • Beitrags-Kategorie:CRM

Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently

WeiterlesenIt’s the end of the attribution world as we know it (and we feel fine)
Read more about the article What the SKAd? The basic concepts of Apple’s SKAdNetwork

What the SKAd? The basic concepts of Apple’s SKAdNetwork

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Mai 25, 2022
  • Beitrags-Kategorie:CRM

About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps

WeiterlesenWhat the SKAd? The basic concepts of Apple’s SKAdNetwork
Read more about the article Follow these 9 time-tested steps to implement a winning retention strategy

Follow these 9 time-tested steps to implement a winning retention strategy

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Mai 19, 2022
  • Beitrags-Kategorie:CRM

A customer retention strategy reduces user churn and is key for making your app profitable. Though setting up such a strategy is easier said than done

WeiterlesenFollow these 9 time-tested steps to implement a winning retention strategy
Read more about the article Make your push notifications extra-charming – by dividing users into groups

Make your push notifications extra-charming – by dividing users into groups

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Mai 12, 2022
  • Beitrags-Kategorie:CRM

What would you rather receive in your physical mailbox: a travel prospect highlighting your favorite sorts of trips or a mass-produced leaflet featuring holiday proposals

WeiterlesenMake your push notifications extra-charming – by dividing users into groups
Read more about the article 5 ways to keep in touch with your customers – one of them is rarely used but has high potential

5 ways to keep in touch with your customers – one of them is rarely used but has high potential

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:April 6, 2022
  • Beitrags-Kategorie:CRM

In the last blog post, we covered the basics of a mobile Customer Relationship Management (mCRM) strategy. This time, we delve in deeper and have a look at the

Weiterlesen5 ways to keep in touch with your customers – one of them is rarely used but has high potential
Read more about the article How to keep app users engaged with a mobile retention strategy

How to keep app users engaged with a mobile retention strategy

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:März 31, 2022
  • Beitrags-Kategorie:CRM

Customer Relationship Management has been and still is an incremental part of marketing strategies: It targets existing customers, so that they stay active and loyal

WeiterlesenHow to keep app users engaged with a mobile retention strategy
Read more about the article Behind the scenes at Customlytics: Get an exclusive glance at what it’s like working in a CRM role

Behind the scenes at Customlytics: Get an exclusive glance at what it’s like working in a CRM role

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:Oktober 29, 2021
  • Beitrags-Kategorie:CRM/Unkategorisiert

Now more than ever understanding your customer is crucial for your business, which is why the role of a CRM specialist is important at Customlytics

WeiterlesenBehind the scenes at Customlytics: Get an exclusive glance at what it’s like working in a CRM role
Read more about the article Event Recap: CRM Growth Mixer, October 2019

Event Recap: CRM Growth Mixer, October 2019

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:Oktober 14, 2019
  • Beitrags-Kategorie:MOBILE INDUSTRY
  • Beitrags-Kommentare:0 Kommentare

In partnership with our friends from MoEnage, we hosted a Growth Mixer at Soho House discussing best practices in user segmentation

WeiterlesenEvent Recap: CRM Growth Mixer, October 2019

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