It’s the end of the attribution world as we know it (and we feel fine)

Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently see it is dying.” According to him, the next two years will be very interesting for marketers, since they have to adapt more and more to privacy initiatives by companies as well as privacy laws.

WeiterlesenIt’s the end of the attribution world as we know it (and we feel fine)

5 ways to keep in touch with your customers – one of them is rarely used but has high potential

In the last blog post, we covered the basics of a mobile Customer Relationship Management (mCRM) strategy. This time, we delve in deeper and have a look at the channels you can use to execute this strategy

Weiterlesen5 ways to keep in touch with your customers – one of them is rarely used but has high potential