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Read more about the article These 3 diagrams will help you understand the difference between CDP, CRM and DMP

These 3 diagrams will help you understand the difference between CDP, CRM and DMP

  • Post author:Klaudia Maskiewicz
  • Post published:June 30, 2022
  • Post category:CRM

To be successful in the app market, you have to know how to handle your data. Extracting insights from all these numbers will significantly improve your strategies

Continue ReadingThese 3 diagrams will help you understand the difference between CDP, CRM and DMP
Read more about the article It’s the end of the attribution world as we know it (and we feel fine)

It’s the end of the attribution world as we know it (and we feel fine)

  • Post author:Klaudia Maskiewicz
  • Post published:June 2, 2022
  • Post category:CRM

Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently

Continue ReadingIt’s the end of the attribution world as we know it (and we feel fine)
Read more about the article What the SKAd? The basic concepts of Apple’s SKAdNetwork

What the SKAd? The basic concepts of Apple’s SKAdNetwork

  • Post author:Klaudia Maskiewicz
  • Post published:May 25, 2022
  • Post category:ANALYTICS & ATTRIBUTION

About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps

Continue ReadingWhat the SKAd? The basic concepts of Apple’s SKAdNetwork
Read more about the article Follow these 9 time-tested steps to implement a winning retention strategy

Follow these 9 time-tested steps to implement a winning retention strategy

  • Post author:Klaudia Maskiewicz
  • Post published:May 19, 2022
  • Post category:CRM

A customer retention strategy reduces user churn and is key for making your app profitable. Though setting up such a strategy is easier said than done

Continue ReadingFollow these 9 time-tested steps to implement a winning retention strategy
Read more about the article Make your push notifications extra-charming – by dividing users into groups

Make your push notifications extra-charming – by dividing users into groups

  • Post author:Klaudia Maskiewicz
  • Post published:May 12, 2022
  • Post category:CRM

What would you rather receive in your physical mailbox: a travel prospect highlighting your favorite sorts of trips or a mass-produced leaflet featuring holiday proposals

Continue ReadingMake your push notifications extra-charming – by dividing users into groups
Read more about the article 5 ways to keep in touch with your customers – one of them is rarely used but has high potential

5 ways to keep in touch with your customers – one of them is rarely used but has high potential

  • Post author:Admin
  • Post published:April 6, 2022
  • Post category:CRM

In the last blog post, we covered the basics of a mobile Customer Relationship Management (mCRM) strategy. This time, we delve in deeper and have a look at the

Continue Reading5 ways to keep in touch with your customers – one of them is rarely used but has high potential
Read more about the article How to keep app users engaged with a mobile retention strategy

How to keep app users engaged with a mobile retention strategy

  • Post author:Admin
  • Post published:March 31, 2022
  • Post category:CRM

Customer Relationship Management has been and still is an incremental part of marketing strategies: It targets existing customers, so that they stay active and loyal

Continue ReadingHow to keep app users engaged with a mobile retention strategy
Read more about the article Behind the scenes at Customlytics: Get an exclusive glance at what it’s like working in a CRM role

Behind the scenes at Customlytics: Get an exclusive glance at what it’s like working in a CRM role

  • Post author:Admin
  • Post published:October 29, 2021
  • Post category:CRM

Now more than ever understanding your customer is crucial for your business, which is why the role of a CRM specialist is important at Customlytics

Continue ReadingBehind the scenes at Customlytics: Get an exclusive glance at what it’s like working in a CRM role
Read more about the article Event Recap: CRM Growth Mixer, October 2019

Event Recap: CRM Growth Mixer, October 2019

  • Post author:Admin
  • Post published:October 14, 2019
  • Post category:CRM/MOBILE INDUSTRY
  • Post comments:0 Comments

In partnership with our friends from MoEnage, we hosted a Growth Mixer at Soho House discussing best practices in user segmentation

Continue ReadingEvent Recap: CRM Growth Mixer, October 2019

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