These 3 diagrams will help you understand the difference between CDP, CRM and DMP
To be successful in the app market, you have to know how to handle your data. Extracting insights from all these numbers will significantly improve your strategies
It’s the end of the attribution world as we know it (and we feel fine)
Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently
What the SKAd? The basic concepts of Apple’s SKAdNetwork
About one year ago Apple shook the app marketing world: With the release of iOS 14.5 the company introduced new privacy rules which let users decide if they allow apps
Follow these 9 time-tested steps to implement a winning retention strategy
A customer retention strategy reduces user churn and is key for making your app profitable. Though setting up such a strategy is easier said than done
Make your push notifications extra-charming – by dividing users into groups
What would you rather receive in your physical mailbox: a travel prospect highlighting your favorite sorts of trips or a mass-produced leaflet featuring holiday proposals
5 ways to keep in touch with your customers – one of them is rarely used but has high potential
In the last blog post, we covered the basics of a mobile Customer Relationship Management (mCRM) strategy. This time, we delve in deeper and have a look at the
How to keep app users engaged with a mobile retention strategy
Customer Relationship Management has been and still is an incremental part of marketing strategies: It targets existing customers, so that they stay active and loyal
Behind the scenes at Customlytics: Get an exclusive glance at what it’s like working in a CRM role
Now more than ever understanding your customer is crucial for your business, which is why the role of a CRM specialist is important at Customlytics
Event Recap: CRM Growth Mixer, October 2019
In partnership with our friends from MoEnage, we hosted a Growth Mixer at Soho House discussing best practices in user segmentation
