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Read more about the article It’s the end of the attribution world as we know it (and we feel fine)

It’s the end of the attribution world as we know it (and we feel fine)

  • Beitrags-Autor:Klaudia Maskiewicz
  • Beitrag veröffentlicht:Juni 2, 2022
  • Beitrags-Kategorie:CRM

Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently

WeiterlesenIt’s the end of the attribution world as we know it (and we feel fine)
Read more about the article Data Privacy in Mobile Marketing: Contradictory or Complementary?

Data Privacy in Mobile Marketing: Contradictory or Complementary?

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:Oktober 29, 2021
  • Beitrags-Kategorie:CRM

Data protection is one of Germany's fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile

WeiterlesenData Privacy in Mobile Marketing: Contradictory or Complementary?
Read more about the article Apple’s ATT requirements come into effect: Here’s what we know so far

Apple’s ATT requirements come into effect: Here’s what we know so far

  • Beitrags-Autor:Admin
  • Beitrag veröffentlicht:April 26, 2021
  • Beitrags-Kategorie:MOBILE INDUSTRY

With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user’s permission to track them or to access their device's advertising identifier

WeiterlesenApple’s ATT requirements come into effect: Here’s what we know so far

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