It’s the end of the attribution world as we know it (and we feel fine)

Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently see it is dying.” According to him, the next two years will be very interesting for marketers, since they have to adapt more and more to privacy initiatives by companies as well as privacy laws.

WeiterlesenIt’s the end of the attribution world as we know it (and we feel fine)

Data Privacy in Mobile Marketing: Contradictory or Complementary?

Data protection is one of Germany's fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile marketing, when the app industry was "booming", users consciously or often unconsciously accepted the disclosure of their data to always be up to date with the latest technology and apps.

WeiterlesenData Privacy in Mobile Marketing: Contradictory or Complementary?