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Read more about the article It’s the end of the attribution world as we know it (and we feel fine)

It’s the end of the attribution world as we know it (and we feel fine)

  • Post author:Klaudia Maskiewicz
  • Post published:June 2, 2022
  • Post category:CRM

Customlytics’ Marketing Tech Lead Adam Griffiths is very clear when it comes to the current development in performance marketing: “Attribution as we currently

Continue ReadingIt’s the end of the attribution world as we know it (and we feel fine)
Read more about the article Data Privacy in Mobile Marketing: Contradictory or Complementary?

Data Privacy in Mobile Marketing: Contradictory or Complementary?

  • Post author:Admin
  • Post published:October 8, 2021
  • Post category:CRM

Data protection is one of Germany's fundamental rights. For a long time, however, the main focus of mobile app users was not on this. In the early years of mobile

Continue ReadingData Privacy in Mobile Marketing: Contradictory or Complementary?
Read more about the article Apple’s ATT requirements come into effect: Here’s what we know so far

Apple’s ATT requirements come into effect: Here’s what we know so far

  • Post author:Admin
  • Post published:April 26, 2021
  • Post category:MOBILE INDUSTRY

With the upcoming public release of iOS 14.5, iPadOS 14.5, and tvOS 14.5, all apps must use the AppTrackingTransparency framework to request the user’s permission to track them or to access their device's advertising identifier

Continue ReadingApple’s ATT requirements come into effect: Here’s what we know so far

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