Authors:
Anna Priester
– Former App Marketing Content Specialist at Customlytics
Isabella Zulli
– Former Design Lead at Customlytics
We’ve reached the fourth quarter of a special year. A year dominated by the global COVID-19 pandemic. Q4 is traditionally the most profitable quarter due to the holiday shopping season and special deal-hunter days like Black Friday and Cyber Monday. This year is expected to be another great success for mobile apps – Online shopping on mobile web and apps is soaring amid the global pandemic. Experts estimate that the upcoming holiday shopping season 2020 will be one for the record books for mobile apps.
So how do you get a slice of that highly lucrative holiday pie? For app marketing managers, it’s particularly important to plan promotional activities and advertise their mobile app beforehand to attract new users. Users can then let off steam with online shopping during (and beyond) the holiday shopping season.
One way to generate new profitable users is with „TikTok For Business“. The leading platform for mobile short videos clocks over 500 million users (monthly active users) in over 150 markets. The platform thus offers enormous potential for brands to expand their target group with TikTok ads and maximize the return on investment (ROI).
For you to make this your most successful holiday season yet, we have put together the ultimate guide on how to get started with TikTok ads and master user acquisition.
Are you motivated to get directly into TikTok marketing and could need some help creating your first TikTok ads? Our app marketing experts and designers will help you create TikTok videos tailored to your target audience and optimize the advertising strategy for your app. Contact us at [email protected] and let’s get straight to work!
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